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4 Mobile Marketing Goals.

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4 Mobile Marketing Goals http://www.urmobile.com Increase Sales New Customer Acquisition Brand Awareness of a New Product or Service Meeting Customer Expectations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here are 4 mobile marketing goals worth mentioning and how to achieve them.
According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.
Action: Create a Mobile Website Increase Sales 1. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],New Customer Acquisition 2.
[object Object],[object Object],[object Object],[object Object],Text Ads Click-to-call Location Extensions New Customer Acquisition 2. Action: Be Found On Mobile Search http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image:
[object Object],[object Object],Brand Awareness of a new product/service 3. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Car specific mobile landing pages will be highly engaging with rich media. 3. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Awareness of a New Product/Service (cont)
If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc
[object Object],[object Object],[object Object],[object Object],[object Object],Meeting Customer Expectations 4. http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html Image:
[object Object],[object Object],Action: Use the mobile channel to save customers money 4. Meeting Customer Expectations http://www.google.com/ads/mobile/advertisers/adformats/offers.html Image:
Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.
http://www.urmobile.com/ Contact Us Your mobile strategy 

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4 Mobile Marketing Goals

  • 1. 4 Mobile Marketing Goals http://www.urmobile.com Increase Sales New Customer Acquisition Brand Awareness of a New Product or Service Meeting Customer Expectations
  • 2.
  • 3. According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc
  • 10.
  • 11.
  • 12. Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.
  • 13. http://www.urmobile.com/ Contact Us Your mobile strategy