This document discusses digital marketing. It defines digital marketing as marketing that uses electronic devices like computers and smartphones to engage with consumers. It outlines different types of digital marketing like pull marketing where consumers actively seek content, and push marketing where marketers send messages. The document also discusses tools for digital marketing like banner ads, search engine optimization (SEO), email marketing, and pay-per-click (PPC) ads. It provides examples of how Levi's and Nokia use digital marketing and analyzes their strategies and effectiveness. The advantages of digital marketing are greater reach and engagement at a lower cost than traditional marketing.

2. Urmimala Chakraborty

4. ♦ What Is Digital Marketing?
♦Why Go Digital?
♦ Types Of Digital Marketing
♦ Sketching Digital Marketing Plan
♦What Digital Marketing Comprise Of
♦ Tools Of Digital Marketing
♦ Users Of Digital Marketing
♦ Opportunities Of Digital Marketing
♦ Digital Marketing Of Levis
♦ Digital Marketing Of Nokia
♦ Advantages And Disadvantages Of Digital Marketing
♦ Conclusion
♦ Recommendations

5. Marketing that makes use of electronic devices such as computers,
tablets, smart phones, cell phones, digital billboards, and game
consoles to engage with consumers and other business partners.
Internet Marketing is a major component of digital marketing.

6. 89% of Internet users regularly use a search engine
for products and services
Usage of Internet across the world increasing
exponentially
Internet is no longer a niche marketing channel
worthy of investment for the future
Most Economical Marketing Medium to reach a large,
astute and knowledgeable audience

7. PULL DIGITAL MARKETING The consumer actively seeks the marketing content,
often via web searches or opening an email, text or
message
 Websites and blogs are examples of pull digital
marketing
 Users have to navigate to the website to view the
content
 Search engine optimization is one tactic used to
increase activity

8. PUSH DIGITAL MARKETING The marketer sends a message without the consent of
the recipients, such as display advertising on websites
and news blogs
 Email and text messaging can also be classed as push
digital marketing when the recipient has not given
permission to receive the marketing message
 Push marketing is also known as spam.

9. Reach
• The goal is to find which method will
allow you to reach the largest targeted
audience within your budget
Act
• How are you going to achieve interaction
with these customers and prospects in
order to get them to buy your products,
use your services?
Engage
• Customer acquisition and retention are
the overarching goals of the ENGAGE
phase.

10. Online Banner Advertising
Search Engine Optimization (SEO)
Email Marketing and Blogging
Wireless Text Messaging
Pay Per Click(PPC) etc.

11. What Is Online Banner Advertising?
 A rectangular graphic display that stretches across the
top or bottom of a website or down the right or left
sidebar
 Banner ads are image-based rather than text-based
and are a popular form of website advertising
 The purpose of banner advertising is to promote a
brand and/or to get visitors from the host website to go
to the advertiser's website

12. What is search engine optimization(SEO)?
• SEO simply increases the chances of your Website to be be
founded through searching in Search engines Like google,Ping etc.
•
When they search about which You provide in your website

13.  Email marketing is a form of direct marketing that uses
electronic mail as a means of communicating commercial or
fundraising messages to an audience
 It usually involves using email to send ads, request business,
or solicit sales or donations, and is meant to build loyalty,
trust, or brand awareness

14. PPC is pay per click
PPC is a type of sponsored online advertising that is used on a
wide range of websites, including search engines, where the
advertiser only pays if a web user clicks on their ad. Hence the
title, ‘pay per click’

15. TV Ads
Mobile
Marketing
Internet
Marketing
Social
Media
Marketing
Radio Ads

16. Small to Medium Businesses increasingly rely upon
online digital marketing techniques and distribution
channels
Digital communications and multimedia technologies
are significantly changing the way Small & Medium
size Businesses communicate with their customers to
promote products and market services

17. 100%
80%
60%
40%
50%
36%
20%
6%
4%
4%
COMPANY
WEBSITE
OTHERS
0%
TV
MOBILE
SOCIAL MEDIA

18. Incremental Revenues
Reduced Cost of Marketing and Promotion
Comprehensive Exposure
Enhanced Brand Image
Better Customer Relationship Management
Better Measurement and Performance Analysis

19. Type
Private
Industry
Founded
Founder(s)
Clothing
1853
Levi Strauss
Headquarters
San Francisco, California, U.S.
Number of locations
470 company-operated stores
Area served
Worldwide
Key people
Stephen C. Neal, Chairman of
the Board
Chip Bergh, President and CEO
Products
Revenue
Operating income
Net income
Jeans
$1,099 billion (FY 2013)
$119 million (FY 2013)
$48 million (FY 2013)
Owner(s)
Descendants of Levi Strauss
Employees
16,200 (FY 2013)
Website
Levi Strauss Homepage

22. MARKET SHARE OF LEVIS
5.60%
Japan
8.80%
41.20%
China
14.60%
Rest of Asia
Pacific
India
29.70%
South Korea

24. 100%
80%
60%
40%
20%
0%
33%
27%
5%
15%
8%
12%

25. 41.44%
NO
58.55%
YES

26. 100.00%
75.00%
55%
50.00%
28.80%
25.00%
9.20%
7%
0.00%
TV
MOBILE
INTERNET
OTHERS

27. Type
Industry
Founded
Founders
Headquarter
Number Of Locations
Key People
Products
Services
Revenue
Employees
Website
Public Company
Telecommunications equipment
1865
Fredrik Idestam & Leo Mechelin
Finland
Worldwide
Risto Siilasmaa ,Chairman
Mobile phones
Maps and navigation,
music,messaging & media,software.
€30.176 billion (2013)
97,798
Nokia.com

30. EUROPE
7%
ASIA PACIFIC
13%
29%
CHINA
14%
MIDDLE EAST &
AFRICA
LATIN AMERICA
10%
27%
NORTH AMERICA

32. 100.00%
75.00%
50.00%
46.87%
26.56%
25.00%
9.37%
7.81%
9.37%
0.00%
TV
MOBILE
SOCIAL
MEDIA
ECOMPANY'S
COMMERCE WEBSITE

33. 40%
NO
60%
YES

34. 100.00%
75.00%
42.85%
50.00%
28.57%
17.85%
25.00%
10.71%
0.00%
TV
SOCIAL MEDIA
E-COMMERCE
COMPANY
WEBSITE

35.  Potential to reach mass
amounts of people in less time
 Welcomes interaction from your
audience
 Provides additional branding
and promotion for your
company or product
 Less expensive than traditional
marketing campaigns
 Easy to measure the success of
your campaign

36.  Lacking an actual presence
 Risky
 Uncertain
 Needs a relatively strong
technological knowledge
 Time Consuming
 Expensive

37. Companies needs to balance between traditional
marketing and digital marketing.
Digital marketing would grow in terms of size and
value.
Social Media is cheapest and easiest way to attract
the customer.
Both nokia and levis should continue innovating and
adopting new and modern methods and technologies
to maintain their position and to remain in this
competitive market.

38. Digital marketing reach is 82% -85% of Levi’s
and Nokia respectively.
Levi’s needs to increase its presence on TV.
Nokia should try to innovate further in order to
attract more customers
Nokia needs to increase its presence in social
sites to reach out more customers