1. ULI Advisory Services Panel
Shaping the Future of Moscow
Presentation at Moscow Urban Forum
9th December 2011
Alexandra Notay, VP, Strategic Programmes, ULI

2. Urban Land Institute
2
ULI’s mission is to provide leadership in the responsible
use of land and in creating and sustaining thriving
communities worldwide.
… Not-for-profit research and education institute
founded 1936, USA
… Neutral and Non-lobbying
… 30,000+ members across 90 countries

3. What is an Advisory Panel?
3
… Selected group of senior executives and
multidisciplinary specialists
… Address specific urban challenges and explore
opportunities
… Volunteer their time unpaid
… Connect, learn and share with each other, the city
and its people
… Objective and expert recommendations for a way
forward

5. Presentation Agenda
5
… The ULI panel process
… Contributors
… Panel Observations: Global Lessons on Cities
… The Questions we were asked
… Panel Headlines
… Key themes + Recommendations
… Putting it all Together

6. Panel Process

7. Panel Process

8. Shaping the Future of Moscow
Overview
Jim Heid – Moscow Panel Chair
Jim Heid, Founder, UrbanGreen

9. Questions:
9
… How does Moscow become a leading global
city?
… What international experience could usefully
be applied to ensure the effective
integration of the proposed expansion area
of the Moscow region into Moscow city?

10. Questions:
10
… How can Moscow develop a sustainable
business model for further redevelopment
of the city’s former industrial zones?
… How can the Moscow underground be
developed according to international
experience and best practices?

11. 11

12. 12

13. Global Lessons on Cities
13
1. The economy of the future is very different
than the economy of the past
2. Open doors and open minds foster vibrant
economies
3. Reduced environmental impact and improved
liveability is achieved through increased
density

14. Global Lessons on Cities
14
4. Fine grained mixed-use development is more
economically resilient, more liveable and
requires far less land than traditional single
use developments
5. A holistic approach to transportation,
including aggressive transportation
management is essential

15. Global Lessons on Cities
15
6. Education + Health Care have moved beyond
simple provision of service to driving the
innovation economy
7. Government needs to be an active partner
who shares risk with the private sector for
successful urban regeneration

16. Panel Headlines
16
… Big City, Great City or Global City?
… Global Moscow = Liveable Density
… Industrial Zones to Mixed-Use Communities
… Connectivity: Underground and Above Ground
… It Only Works if Government Works

17. Rosemary Feenan, International Director Global Research,
Jones Lang LaSalle
David Adam, Managing Director, Global Cities
17
Big City, Great City or
Global City?
“50% of all cross-border real estate investment is in
30 cities and they’re all the big ones.” (Jones Lang
LaSalle)

18. What Makes a Global City?
18
18

19. Global City? Moscow: Prove yourself
20
Magnet for World Bank Knowledge Index: 60/146
Talent
Strong legal Transparency International: Russia 31/82
systems
Effective McKinsey City Rankings: 16/25
governance
IBM Commuter Pain Survey: 8/20 (highest
Urban Mobility pain)
Connect with the AT Kearney Global City Index: 25/65
world
Mercer Quality of Living Survey: Not ranked
Liveability in top 50

20. Global Cities need global people
Progress of Financial Centres Since 2007
21

21. The Fundamentals for Moscow as a Global City
22
The Globally Mobile
Investors
Influence Citizens
Liveability Power Visitors
Talent
Culture Scale
Infrastructure Knowledge Centre
Connectivity Internationalisation
Density Ambition
Governance Which Global City?
Transparency
Finance Centre
Accountability
Global Citizenship
Predictability Tourist Destination
Managing Transition International Hub
Developing Foresight

22. Recommendations – global city
23
… Choose a Ranking focusing on 3 key areas:
† connectivity
† governance
† internationalisation
… Develop Metrics to measure success
… Leverage Current Strengths: keeper of European culture
… Make statements of global invitation
23

23. Christopher Choa, Vice President / Principal AECOM
24
Global Moscow =
Liveable Density
“Moscow is losing a lot of people because it’s
not livable.” (Interviewee)

24. Global Moscow = DENSITY
25
… All great cities are dense cities.
„ density brings people together
„ 100 densest cities = 30% global wealth
= almost all global innovation
„ density = wealth, when supported by:
ƒ mixed land uses
ƒ educated population
ƒ vibrant urban environment
ƒ Integrated transport
ƒ private enterprise
ƒ supportive governance

25. Global Moscow = DENSITY
26
… confusion of density and congestion

26. Global Moscow = DENSITY
27
MOSCOW INNER LONDON MANHATTAN
10,300 residents/sq.km 10,900 residents/sq.km 26,800 residents/sq.km

27. Global Moscow = DENSITY
28
… global city density > 10,000 residents/sq.km
amsterdam frankfurt beijing shanghai new york paris

28. Global Moscow = VITALITY
29
… 24-hour vitality: mixed land uses
london new york stockholm hong kong moscow

29. Global Moscow = VITALITY
30
… high-quality public space
tokyo shanghai new york

30. Global Moscow = CONNECTED
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… urban contract: 70% of daily activities within-
„ 10 minute walk
„ 30 minute transit

31. Global Moscow = CITY FOR PEOPLE
URBAN TEXTURE
32
Moscow London New York
inner outer southwark bronx

32. Global Moscow = REGENERATED
33
… ”We have found 15,000 hectares for you!”
industrial zones along the small Railroad Ring

33. Erwin Daalhuisen, Senior Consultant Area Development, Fakton
34
From Industrial Zones
to Mixed-Use
“Moscow has all these great assets on prime
real estate but limited ideas. We can’t keep
doing the same thing.” (Interviewee)

34. Redevelopment of industrial zones
35
… Modern industry will require less space
… Prioritisation, clustering and relocation of
industries will free up many of the industrial zones
… These zones are suitable for redevelopment:
† Close to the city centre and universities
† Potentially great access by road and rail
† Industrial heritage
† Waterfront locations

35. Availability of industrial zones
37
… There is a chain of industrial heritage assets
waiting to be redeveloped…

36. Availability of industrial zones
38
… There is a chain of industrial heritage assets
waiting to be redeveloped…

37. Understand your Asset
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… Move from data to analysis
… Evaluate and prioritise
industrial zones on relative
opportunity for
regeneration
… Develop strategic, mixed-
use vision for
transformation of priority
industrial zones

38. Create Value
40
… Complete clean up
… Exploit existing industrial heritage
… Invest in infrastructure
… Create pleasing public space

39. Define the Market
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Relocate government departments as
pioneers and first users
Mix in other uses for synergy
Innovation Economy
‰FinancialServices
‰Housing and Retail
‰Parks and Open Space

40. Pilot Project – Moskvich

41. Innovation and Creativity
42
… Universities, hospitals and research institutes will
become economic engines
… An entrepreneurial spirit has to be encouraged,
start-ups must be nurtured, and access to
financing must be ensured
… The city of Moscow can help in accelerating the
transition

42. Russia lags in R&D spending
43
World of Research & Development 2010
Circle size reflects
relative of amount of
annual R&D spending

43. The importance of higher education
44
… Successful cities have universities in the top
echelons of the global rankings. Moscow is not
yet represented.
… The best universities attract international talent
and research. They also create jobs and wealth
with strong links to local economies

44. Recommendations - Education
45
… Moscow needs minimum of two universities at high
position in the international rankings by 2021
… The initial building blocks include the
internationalization of academic standards and
the increasing international mobility of staff and
students

45. Dr Michael Denkel, Urban Planner, Albert Speer & Partner GmbH
Robert Ravelli, Associate Director, Contemporary Transport
46
Connectivity:
Underground
and Above Ground
“We need our cars. Public transport doesn’t
take us where we need to go. It’s not
convenient.” (Interviewee)

46. Connectivity – Underground and Above Ground
47
… … affects overall Quality of Life
… … enhances Development Opportunities
… 6% of land area of city contains 40% of work places.
… 9% of Moscow’s land is for roads – compared to 25%
in European Cities.
… Metro system is at its limits.

47. Connectivity – Underground and Above Ground
48

48. Mobility and Land Use
49
… Comfortable and sustainable transport begins with the
right settlement pattern…
… Balance between Land Use and Transportation Infrastructure.
… Encourage office developments outside Third Ring Road.
… Within MKAD mixed-use centres located at transport nodes.
… Locate more housing in the core to encourage walk to work
… Urban Extensions outside MKAD as self sufficient satellites.

49. Mobility and Land Use
50

50. Public Transport
51
… Better use of the existing systems to relieve pressure on
Metro…
… Integrate all modes of transport into one agency and enhance
intermodal connections
… Use Small Moscow Railway Ring for passenger transport.
… Upgrade regional rail lines to provide relief to Metro.
… Bus Rapid Transit on ring roads / radial roads
… Tram and Bus as feeders into district areas and rail lines

51. Public Transport
52

52. Street Management
53
… Insufficient road network contributes to congestion…
… Enhance road sub network as 2nd layer
… Reduce car detours by more rail and river crossings
… Give parking a price. Manage off-street parking. Make it have a
value.
… Park and Ride lots at selected regional rail stations.

53. Street Management
54
Uncontrolled On-Street Parking Low connectivity street network

54. Mobility Management
55
… Reduce the need to travel. Provide mobility choices.
Change travel behaviour…
… Traffic and parking management by travel information, signage
and telematics.
… Promote different modes of travel (bus, car sharing, taxi, bike,
pedestrian)
… Manage delivery services and inner city freight transport.

55. Mobility Management
56

56. Tom Murphy, Senior Resident Fellow, ULI
and Former Mayor of Pittsburgh, USA
57
It Only Works if
Government Works
“Moscow cannot be a global city unless the
regional/city governance problems are
resolved.” (Interviewee)

57. To go from this…
58
1-2 December 2009

58. …to this, requires a city to be…
59
1-2 December 2009

59. Management
… Liveable Cities Depend on
Good Basic Services:
… Clean
… Safe
… Efficient
… Accountable
… Cost Effective

60. Invest in the future
… Leadership
… Vision
… Institutional Capacity
Chicago, Navy Pier

61. Invest in the future
… Public/private financing
… Transparency
… Design Excellence
Seattle, Public Library

62. Recommended Actions: Government
… Organise institutional capacity within the
city government
… Maximise value creation and value
capturing from redevelopment
… Engage in creative, lasting partnerships
… Show absolute and continuing commitment
from the leadership of the city

63. Closing Question:
64
… What international experience could
usefully be applied to ensure the
effective integration of the proposed
expansion area of the Moscow region
into Moscow city?

64. Expansion?
65
New Moscow Borders
Appropriate as a long
term strategy
Controls to protect
resources
Limit new development
Keep major new
development in the
core

65. Closing Recommendations
66
… Stay Focused on the Core
… Change the strategy for industrial zones
… Use government facilities as catalyst for
regeneration
… Improve mobility networks and management
… Elevate education and internationalise
… Change the culture of government

66. Putting it all together –
67
MOSCOW 2025
… 150 sqkm (15,000 ha) of
regenerated industrial zones
… Pioneered by relocated, re-
energized government
departments
… Which anchor new mixed-use,
live/work neighbourhoods
… All linked by railway ring
… Freeing up congestion in the
central core
… Creating a more Liveable
Moscow, and

67. 68
Making Moscow – a
LEADING GLOBAL CITY
“I think that Moscow has a lot of the elements
of a global city but it just needs a ‘little push’ to
get there!” (Interviewee)

68. Questions?
69
… Welcome the world
… Change focus from industrial zones to mixed-use
… Government facilities as pioneer for regeneration
… Connect the city, the people and the sites
… Improve mobility networks and management
… Elevate higher education to world class status
… Change the culture of government