a happiness tracking app, recording happy moods, happiness triggers, and good memories

1. eden strategy institute
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

2. create happiness by appreciating & sharing the little things in life
WHY WHO HOW
HAPPINESS
JOURNAL
GEOTRACKING
We’re not 1.9m busy
happy. PMETs &
City operators Higher Ed in
don’t have SG+ who
emotional data may neglect
by locations. the little SHARING
Let’s all boost things in life HAPPINESS
happiness!

3. Competitive Position
Live
Happy:
DYNAMIC HAPPINESS DEVELOPMENT
347 ratings
Gratitude
Journal:
3,254
ratings Path:
2,193 ratings
Gratitude &
Happiness
Happiness Tips
CBTReferee Foursquare:
Bejewelled 2,068 ratings
Positive Mappiness : 598
Thinking ratings
Headspace
LOCATION-BASED SOCIAL NETWORKING

4. Possible revenue streams Stage IV
Stage III
DATA PLAY
• Users agree to privacy settings
• ‘Live’ API (e.g. for early
• Transactions (e.g. 1‐touch warning, service quality
taxi booking to Happiness tracking)
Stage II hotspots)
• Trouble‐shooting (e.g. how
• Discount programs for traffic / healthcare /
Hotspots check‐ins weather / energy
Stage I • Reward programs for loyal consumption / cell coverage
Happyfiers affects Happiness)
• Premium version:
• Sponsored banner (e.g. • Consulting:
• Skins
Google Doodles) • Competitive benchmarking
• Reminders
• Sponsored links • Identifying new customer
• Community segments
• Discounts, etc. • Customized Happiness
• Free for first
100,000 Campaigns
downloads? • Service recovery

5. 1. HAPPINESS PUSH: Prompts in your neighbourhood
Happifyer Herd
near you! instinct
Show Dismiss
Savings
Convenience
Call to
action
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

6. 2. HAPPINESS PULL: Looking for Happifiers?
Your own hotspots:
Groupie or indy?
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

7. 3. UPLOAD FORM: Noticing the Little Things
Nudge genuine happiness
Scrapbooking function for creative expression
Link to socmed
Altruism / Collectors’ obsession
(Much more powerful than ‘Likes’!)
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

8. 4. PATTERN LOGGING: Encourage positive behaviors
Positive reinforcement when auto-logging
behaviour patterns
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

9. 5. MY HAPPY JOURNAL: Relive my happiest moments
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

10. 6. YOUR HAPPY JOURNAL: Learn what makes my
loved ones Happy
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

11. 7. MY HAPPY CIRCLE: Happifyers and Happifyees!
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

12. 8. EXPLORE HAPPINESS: What makes everyone else
Happy?
Get inspired to create
Happiness Goals for
yourself!
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

13. 9. HAPPINESS REMINDERS: Happy remedials
Consistency principle
Needs fulfilment
Call to Happy Action (Call/mail)
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

14. 10. It’s up!
www.edenstrategyinstitute.com/happy
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012