This document summarizes a mobile platform that connects local brands with consumers in Saudi Arabia. The platform aims to address high customer acquisition costs for brands and provide consumers with targeted deals and promotions. Key points:
- The platform will allow brands to directly market to consumers through promotions, rewards programs, and streamlined services on a mobile and web app.
- Saudi Arabia represents a large retail market of over $32 billion that is growing, with high internet and mobile penetration among the population.
- The solution aims to generate revenue through subscriptions, transactions, and advertising on the platform.
- Competition is currently limited within Saudi Arabia, giving this platform an opportunity for market adoption by partnering with retailers, hosting online
3. 3
2
-targeted retail experience -promotions
- restaurant reservations -reward programs
-competition comparison
THE PROBLEM
-loyal customers - high customer acquisition cost
-ROI -No mobile presence
Consumers
Brands
4. 4
3 Consumers
targeted shopping
new brands
promotions, rewards
etc.
new customer demographic
showcasing products
streamlined services
A Web and Mobile Platform that allows local
brands and consumers to discover each other
THE SOLUTION
Brands
5. 5
4
Saudi Arabia is the largest retail market in the GCC
Total riyadh mall space expected to reach from 1.2mn sq m to 1.5mn
sq m by 2015
Internet penetration in Saudi at 50.7% in 2012. Mobile 12.6M
80% of the population (28M) is under 40, Expats are 58%
38% of the most influential arabs on twitter
Second most facebook users in MENA @7.9M
MARKET VALIDATION
