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Blogging and video blogging  for Business
Agenda ,[object Object],[object Object],[object Object]
Does your company need a blog?
6 main reasons for business blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object]
3 keys to success
READING: Action plan ,[object Object],[object Object],[object Object]
RSS = Distributed content
3 keys to success
WRITING: Action plan ,[object Object],[object Object],[object Object]
WRITING: Action plan 2. Creating good blog post titles: - Communicate the benefit - Create controversy or debate - Ask a question - Use powerful words: free, easy, stunning…
EXAMPLE: “controversy or debate”
WRITING: Action plan 3. Blog frequency: It depends on strategy -  Steady readership : Once a week or more -  SEO focused? : Frequency is less important
BONUS: Promote your blog
3 keys to success
COMMENTING: Action plan ,[object Object],[object Object]
COMMENTING: Action plan 2. Why leave comments? - What goes around comes around ;-) - Get noticed by other bloggers and blog readers - Thought leadership
Agenda ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Did you know?
[object Object],[object Object],[object Object],[object Object],Why go video?
Video trends 2009 to 2010: 47% growth
Before shooting…   Indentify your goals    Think about your audience  Plan your promotional web video
How to produce video Set your digital camera on video mode & shoot!
How to produce video Download the videos to your computer
Online video steps Use  Windows Movie Maker  to edit
Online video steps Upload and insert title, description & tags
www.lookandtaste.com
www.lookandtaste.com
www.hostelworld.com
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Connect with Fred on: Blogging and video blogging
Twitter for Business
Getting Started
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You already have the skills
Registering
Create your profile
Profile Created
Find and Follow
Tweet…..
Twitter Search
Dell Outlet
Zappos
Setting up Alerts
Tweetdeck
Nearby Tweets
[object Object],Connect with Ian: Twitter for business
Facebook for Business
Agenda ,[object Object],[object Object],[object Object]
Facebook facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create an account Advice:  Start with an individual account!
 
Develop a following
Agenda ,[object Object],[object Object],[object Object]
Business pages
Business pages
Business pages
Business pages
Advantages of a business page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promote events
Promote your products & services
Promote your products & services
Promote your products & services Channelship Ltd. Copyright 2009
Facebook Insights
Agenda ,[object Object],[object Object],[object Object]
Next steps ,[object Object],[object Object],[object Object],[object Object]
[object Object],Connect with Fred on: Facebook for business
Social Media case study activity
LinkedIn for Business
What is LinkedIn?
How do I get up and connected?
A bad profile
Building up your profile
Your Current and Past Employment
Education Information
Profile Summary & Specialities
Your Picture
3 of these
Your Brand SCENE
My Connections
Get Found on Google
Setting up your public profile
Are businesses really using LinkedIn?
Search… People, Company, Places, Industry, Groups etc
Tribe it up…
Groups
Events
In Summary… ,[object Object]
[object Object],Connect with Ian:

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Up & Connected Master presentation 29-07-09

Notas do Editor

  1. Frequency at least once a week.
  2. Frequency at least once a week.
  3. Frequency at least once a week.
  4. Frequency at least once a week.
  5. Frequency at least once a week.
  6. 34 more times likely to get contacted if you have more than 20 connections Growing at over 2 million per month. Where did I get business: Consultancy company, Interviews with Google, Contacting CEO’s, completing research What other business have I done: Found Web Designers
  7. Frequency at least once a week.