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I AM THAT GIRL IS
               A generation of women, and the men who
               support them, dedicated to redefining our
               societyʼs narrow definition of beauty and
               reminding women that we are, in fact, all
               on the same team.
                www.iamthatgirl.com

IATG SUPPORTERS
  Beauty is... Conscious Contribution
  Beauty is... Leadership
  Beauty is... Intelligence
                                                                                                        Elizabeth Gore                                  Kristen Bell          Jason Mraz
                                                                                                                                Jason Goldberg
  Beauty is... Pursuing your Passion                                                Jessica Biel United Nations Foundation       Katalyst Films        Actress/Activist     Musician, Activist
                                                                                                     Executive Director
                                                                                   Actress/Activist Global Partnerships
  Beauty is... Collaboration                                                                                                   TV/Film Producer
                                                                                                   Nothing But Nets, Girl Up




          Susie Castillo   Nzinga Blake          Blake Mycoskie   Bryce Dallas Howard Jason, Laren, Bobby        Ruth Riley         Scott Harrison                          Jessica Jackley
                                                                                                                                                         Jess Weiner             KIVA
          Author, Host,     Current TV            TOMS Shoes         Actress, Writer,   Invisible Children         WNBA             Charity Water     DOVE Self-Esteem
        Former Miss USA Wirter, Host, Activist      Founder             Producer      Founders/Filmmakers      Record Breaking        Founder                                  Founder
                                                                                                                                                         International
                                                                                                                   Player                                Ambassador
                                                                                                                                                     Founder of Talk to Jess
ELLEN K CHIEF EXECUTIVE
OFFICER




                          a branded entertainment company focused on

                          uniting Generation Y females to take a bold

                          stand against sensationalism. The UnYtedʼs

                          vision will be achieved by way of a soft power

                          movement created through positive

                          entertainment alternatives, education about

                          sensationalismʼs negative impact, and

                          celebrity endorsements, all resulting in long-

                          lasting social effects for future generations of

                          women.
for gen Yers
ABOUT
PHILOSOPHY & VALUES
Everyone associated with i am that girl believes in and models the
principles and concepts we teach; we walk our talk. Profitability is, of
course, vital if we are to grow, but our most important purpose is
altruistic.
TRAINING
At the heart of BELLISM is a two-day workshop “BELLISM...a
beauty revolution” conducted by trained facilitators. In a
relaxed and entertaining setting, gen Y women learn to think
and behave in ways that will expand the definition of “beauty”
to include not just what’s on the surface, but all the good
things underneath.
www.iamthatgirlws.com
  WEB PLATFORM
   -- online brochure
   -- enroll
   -- download content
  SOCIAL MARKETING CAMPAIGN
a   b e a u t y   r e v o l u t i o n




                                                               1
                                        Nine Workshop Pilot
                                        Phase

                                                               2

                                        Formalize & Regional
                                        Set-up
                                                               3

                                        Two Year Exposure
Nine Workshop Pilot Phase
a beauty revolution two day workshop


N O W          E N R O L L I N G
   LOCATION       The Balboa Bay Club & Resort
                  Newport Beach California

                  Ages 12-14
     DETAILS      20 participants per workshop
                  Friday 3:00pm - 7:00pm
                  Saturday 9:00am - 2:00pm
                  Food & Snacks will be provided
                  Pilot Price: $150 per participant
                  Receive: (Certificate of completion) (Journal)



  MORE INFO       www.iamthatgirlws.com
Formalize & Regional Set-up
a beauty revolution two day workshop


              MATERIALS                       EDUTAINMENT


              FACILITATOR                     TARGET REGIONS


              PRESENTATION                    OBJECTIVES


              LOCATION OF EVENTS              RESULTS


              TRAIN FACILITATORS              CURRICULUM
Two Year Exposure
a beauty revolution two day workshop




      National             Global
 WEST              SOUTH    Canada
 Seattle WA.       Texas    Spain
 Sacramento CA.             Italy
                            France
 Malibu CA.
 Orange County CA.

 EAST
 Chicago
 New York
 North Carolina
 Miami
Two Year Exposure
a beauty revolution two day workshop
Bellism sposnorshipoverview1 copy

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  • 2. I AM THAT GIRL IS A generation of women, and the men who support them, dedicated to redefining our societyʼs narrow definition of beauty and reminding women that we are, in fact, all on the same team. www.iamthatgirl.com IATG SUPPORTERS Beauty is... Conscious Contribution Beauty is... Leadership Beauty is... Intelligence Elizabeth Gore Kristen Bell Jason Mraz Jason Goldberg Beauty is... Pursuing your Passion Jessica Biel United Nations Foundation Katalyst Films Actress/Activist Musician, Activist Executive Director Actress/Activist Global Partnerships Beauty is... Collaboration TV/Film Producer Nothing But Nets, Girl Up Susie Castillo Nzinga Blake Blake Mycoskie Bryce Dallas Howard Jason, Laren, Bobby Ruth Riley Scott Harrison Jessica Jackley Jess Weiner KIVA Author, Host, Current TV TOMS Shoes Actress, Writer, Invisible Children WNBA Charity Water DOVE Self-Esteem Former Miss USA Wirter, Host, Activist Founder Producer Founders/Filmmakers Record Breaking Founder Founder International Player Ambassador Founder of Talk to Jess
  • 3. ELLEN K CHIEF EXECUTIVE OFFICER a branded entertainment company focused on uniting Generation Y females to take a bold stand against sensationalism. The UnYtedʼs vision will be achieved by way of a soft power movement created through positive entertainment alternatives, education about sensationalismʼs negative impact, and celebrity endorsements, all resulting in long- lasting social effects for future generations of women.
  • 5.
  • 6. ABOUT PHILOSOPHY & VALUES Everyone associated with i am that girl believes in and models the principles and concepts we teach; we walk our talk. Profitability is, of course, vital if we are to grow, but our most important purpose is altruistic. TRAINING At the heart of BELLISM is a two-day workshop “BELLISM...a beauty revolution” conducted by trained facilitators. In a relaxed and entertaining setting, gen Y women learn to think and behave in ways that will expand the definition of “beauty” to include not just what’s on the surface, but all the good things underneath.
  • 7. www.iamthatgirlws.com WEB PLATFORM -- online brochure -- enroll -- download content SOCIAL MARKETING CAMPAIGN
  • 8. a b e a u t y r e v o l u t i o n 1 Nine Workshop Pilot Phase 2 Formalize & Regional Set-up 3 Two Year Exposure
  • 9. Nine Workshop Pilot Phase a beauty revolution two day workshop N O W E N R O L L I N G LOCATION The Balboa Bay Club & Resort Newport Beach California Ages 12-14 DETAILS 20 participants per workshop Friday 3:00pm - 7:00pm Saturday 9:00am - 2:00pm Food & Snacks will be provided Pilot Price: $150 per participant Receive: (Certificate of completion) (Journal) MORE INFO www.iamthatgirlws.com
  • 10. Formalize & Regional Set-up a beauty revolution two day workshop MATERIALS EDUTAINMENT FACILITATOR TARGET REGIONS PRESENTATION OBJECTIVES LOCATION OF EVENTS RESULTS TRAIN FACILITATORS CURRICULUM
  • 11. Two Year Exposure a beauty revolution two day workshop National Global WEST SOUTH Canada Seattle WA. Texas Spain Sacramento CA. Italy France Malibu CA. Orange County CA. EAST Chicago New York North Carolina Miami
  • 12. Two Year Exposure a beauty revolution two day workshop