Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T

1. Top Australian Brands on Social Media – January 2014
analyzed by

3. ANALYSIS OF
BRANDS ON
SO
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in Australia
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Retail Chains
Banking
Insurance
Consumer Electronics
Restaurant
Mobiles & Handhelds
Telecom
January 2014
Brand

5. A Closer Look
Into These
Sectors & Brands

6. Comparing Top Mobile & Handhelds Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
.82 %
22
292
50
60%
0.83 %
0.37 %
23
46
78
37.2 %
138,237
0.8 %
0.25 %
33
81
153
62.1 %
46,265
1.3 %
.66 %
13
80
16
43.6 %
Total Fans
Fan Growth
Sony Mobile
Australia
51,629
.83 %
HTC Australia
287,576
Nokia Australia
Huawei Australia
January 2014
Community

7. HTC Australia - Tease and Release of the Champagne Gold
Edition
HTC Australia teased their following with new HTC Gold Edition using 3 posts which received an
average engagement score of 119, higher than their overall average engagement of 46.
The number of fans talking about the
brand increased after the 2 updates
about the gold edition was posted

8. Comparing Top Aviation Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
1.7 %
16
448
706
76.2 %
6.5 %
2.9 %
25
483
513
84.6 %
136,034
3.1 %
1.3 %
11
486
115
77.4 %
FlyScoot Australia
90,086
12.7 %
12.3 %
22
489
90
0%
Cathay Pacific
Australia
36,492
.69 %
12 %
11
994
26
88.5%
Total Fans
Fan Growth
Qantas
453,067
1.9 %
Virgin Australia
330,848
AirAsia Australia
January 2014

9. Cathay Pacific Australia – Chinese New Year
Cathay Pacific Australia celebrated the Chinese New Year with giveaways, deals and promotions,
which saw high engagement among its fans,
This post on the Chinese New Year
sale received an engagement score
of a 1000.
As a result, Cathay Pacific’s
average engagement score of
994, while the sector average
was 548.

10. Comparing Top Retail Chain Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
3.3 %
884
433
818
4.1 %
1.3 %
1%
47
400
1219
83.1 %
663,202
2.8 %
2.3 %
57
469
1,197
90.3 %
Mimco
238,917
10.7%
4.4 %
34
283
36
69.4 %
Country Road
188,749
1.1 %
2.0 %
56
385
90
81.1 %
Total Fans
Fan Growth
ALDI Australia
141,544
1.8%
Woolworth’s
Australia
597,813
Coles
January 2014

11. Coles - Recipes
In January Coles engaged with it fans by posting12 recipes and these posts received an average
engagement score of 485.
Coles received an average
engagement score of 469, which is
more than 3 times the sector average.

12. ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

13. Sector Leaders in Australia
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Aviation
Retail Chains
Banking
Insurance
Consumer Electronics
Restaurant & Café
Mobiles & Handhelds
January 2014
Food & Beverages
Telecom
Brand

14. A Closer Look
Into These
Sectors & Brands

15. Comparing Top Retail Chain Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Coles Supermarket
16,776
1.3 %
145
32
925
1
8:29:43
Country Road
9,486
1.9%
82
19
44
8
3;01:26
The Good Guys AU
5,498
1.2 %
171
86
108
6
1:44:50
Peters of
Kensington
1,866
1.0 %
86
42
34
1
5:39:06
David Jones Store
17,883
2.3%
38
143
3
62
16:01
January 2014

16. David Jones Store - #djsfashion
The David Jones Store hosted a fashion event and used the hashtag #djsfashion to promote the
event . The tweets around the event engaged the best with its followers.
#djsfashion was the most used hashtag by
the brand and its followers.
The #djsfashion hashtag was also the most
engaging hashtag for the brand.

17. Comparing Top Insurance Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Bupa Australia
7,359
9.2%
35
264
1,851
89
8:06:12
Medibank
2,727
22.4 %
331
209
207
53
14:38:20
NRMA Motoring
Services
4,348
1.7 %
122
64
78
28
11:00:33
Frank Health Ins
243
0.42 %
0
1
2
1
0:20:40
HBF
1,069
13.10 %
247
179
150
14
7:13:01
January 2014

18. HBF - #TakeOn2014
HBF ran a campaign around the hashtag #TakeOn2014 where followers would tweet out their fitness
goals for the year using the hashtag and would receive, various fitness goodies to help them achieve
their goal.
#Takeon2014 was the most used hashtag
by the brand and its followers.
During the same period, HBF saw a
follower growth rate of 13.1%, which is 5
times the sector average of 2.6%.

19. Comparing Top Restaurant & Cafe Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Dominos
Australia
33,900
10.5 %
98
51
520
-
1:51:11
Pizza Capers
2,255
0.89 %
148
14
55
-
13:40:51
Nando's Australia
8,513
1.4 %
213
15
66
43
24:09:48
Starbucks
Australia
2,531
4.3 %
391
7
13
-
24:15:05
January 2014

20. Domino’s Australia – #freepizza
In January, Domino’s Australia gave away free pizza, garlic bread and coke to followers who would
direct message them. The tweets around #freepizza generated lots of buzz for the brand.
#freepizza was the most used hashtag by the
brand and its followers in January.

21. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

22. Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Retail Chains
Banking
Insurance
Consumer
Electronics
Restaurant & Café
Mobiles & Handhelds
Telecom
January 2014
Brand

23. A Closer Look At
Selected Top
Brands
SO

24. McDoanld’s Australia channel
McDonald’s McOz 15’
McDonalds’s Australia’s video about the reintroduction of the legendary McOZ was the
most watched on its channel with more than
415,000 views.

25. Audi Australia
Audi Australia 100,000 Facebook fans Celebration,
Featuring the R8 V10 plus
Audi’ Australia’s video was viewed more than
1,200 times becoming the most viewed video
on its channel in January.

26. THANK YOU
Please contact us at
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for more information
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