March was yet another month that kept brands busy churning out campaigns in the race for fan engagement. In this report, we take a look at some of the Top campaigns of US brands across Facebook, Twitter and YouTube.

1. TOP US BRANDS
ON SOCIAL MEDIA
MARCH 2014

3. Some of our clients

5. March 2014
Brands that Gained the Most New Fans
added more than 6.4 Million Fans
6,484,411
5,770,017
5,293,787
4,591,726 4,568,103
2,762,784
1,670,596 1,669,624 1,563,674 1,527,597
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Clinique Orange Nutella KFC Facebook Samsung
Mobile
National
Geographic
Instagram Nescafe The Ellen
DeGeneres
Show

6. Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 403%
March 2014
403%
359%
225%
98%
87%
74% 70% 69% 65%
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
Sage North
America
Barrier
Porsche
American
Greetings
msnbc Cracker Jack'D IZOD CNN Health The Real
McCoy Rum
KFC

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
March 2014

8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
March 2014

9. A Closer Look at
Selected Top
Brands

10. Pepsi – #MiniCanQuotes
Pepsi introduced the Mini Can in March and promoted it with an ad for the Oscars. Posts around the ad
engaged well with its fans with an average engagement score of 602, while the overall average
engagement score for March was just 312.
#MiniCanQuotes has been Pepsi ‘s most engaging
campaign for the year so far with an average
engagement score of 602.

11. Oikos Greek Yogurt – Flavor Madness
In March, Oikos engaged its fans with the ‘Flavor Madness’ campaign which asked fans to vote their
favorite flavor of Oikos Yogurt. The 8 posts around the campaign, between 17th and 24th March,
garnered an average engagement score of 634.
The number of fans talking about Oikos peaked
during the campaign between 17th and 24th
March.

12. Coach – Spring Event 25
In March, Coach celebrated Spring by offering a 25% discount for its fans on Facebook. The posts around this
campaign saw high levels of engagement with an average engagement score of 976.
The number of fans talking about Coach
peaked during the campaign between the
20th and 27th March. The brand also
ramped up its fan base much faster during
the same period.

14. 3,002,744
897,959
605,827 601,034 538,204 518,050
416,050 405,402 363,562 323,597
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Ellen
DeGeneres
YouTube Instagram Samsung
Mobile
Vine Twitter CNN
Breaking
News
CNN BBC
Breaking
News
The New
York Times
added 3 million new Followers on Twitter
March 2014
Brands that Gained the Most New Followers

15. Brands that Tweeted the Most
March 2014
News brands have been the most prolific tweeters
5,503
3,779
3,465 3,422 3,401
3,077
2,645
2,511 2,469 2,445
-
1,000
2,000
3,000
4,000
5,000
6,000
Huffington
Post
The
Guardian
Slate Business
Insider
The Boston
Globe
NBC10
Philadelphia
The
Sacramento
Bee
The New
York Times
NBC Los
Angeles
TheWrap

16. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
March 2014

17. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
March 2014

18. SO
A Closer Look at
Selected Top
Brands

19. AT&T - #MarchMadness
AT&T engaged with its followers on Twitter by tweeting around the NCAA March Madness. #MarchMadness was
the most engaging campaign with an average engagement score of 105.
#MarchMadness hashtag was used a
massive 9,400 times by its followers in
March.

20. Coca-Cola - #ToasttoWater
CocaCola asked its followers on Twitter to raise a toast to water to increase the awareness of global water
challenges . The campaign generated lots of buzz for the brand to become the most engaging campaign for
Coca-Cola in March and #ToasttoWater was one of the most engaging hashtags with an average engagement
score of 244.

21. MasterCard – #PricelessSurprises
On March 31st, the opening day of the Major League Baseball season, MasterCard asked baseball fans to tag their
tweets with #PricelessSurprises for a chance to win a surprise and these tweets engaged the best with its followers.
#PricelessSurprises was mentioned more
than 7,000 times on March, 31st.
MasterCard garnered an average
engagement score of 217, which is more
than 2 times the sector average of 91.

23. 41,289,503
23,910,469
21,893,751
20,020,927
14,083,194 13,935,692 13,091,837
9,890,342 9,643,755
8,511,298
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
Samsung
Mobile
Pepsi GoPro Coca-Cola Red Bull LiptonTea Sony Xperia Google
Chrome
Motorola
Mobility
Google
Brands with the Most New Views*
added an incredible41 million views.
March 2014
* TV shows, Entertainment, Sports and News channels have been excluded from the analysis

24. Top Videos of the Month
March 2014
Samsung Mobile – Galaxy S5 Introduction Samsung Mobile – Gear 2, Gear Fit Intro
Duracell: Trust Your Power Old Spice – Get Shaved In The Face

25. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
March 2014

26. (Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
March 2014
Sector Leaders in the United States

27. SO
A Closer Look at
Selected Top
Brands

28. The official introduction video of the Samsung Galaxy
S5 was the most watched brand video on YouTube with
more than 23.7 million views.
Video Views Growth
Samsung Mobile: Galaxy S5 Official Introduction

29. Samsung Mobile: Gear 2 and Gear Fit Introduction
Video Views GrowthThe Samsung Mobile’s introduction video of its Gear 2
and Gear Fit products garnered more than 6 million
views in March.

30. Duracell : Trust Your Power
Video Views GrowthDuracell’s ‘Trust Your Power’ video featuring Team USA’s
Paralympic Snowboarder, Amy Purdy, was the most
watched video on its channel in March with more than 5
million views.

31. Old Spice : Get Shaved In The Face
Video Views Growth
Old Spice’s ‘Get Shaved In The Face’ video was viewed
more than 4.5 million times on its YouTube channel in
March.

32. THANK YOU
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