Social Media Shakedown of Top Brands in April 2013
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A complete shakedown of every major brand campaign on social media in April 2013
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Social Media Shakedown of Top Brands in April 2013
- 1. analyzed by Social Media Shakedown of Top Brands in April 2013
- 2. SO SOCIAL MEDIA BENCHMARKING COMPANY We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently. FOR BRANDS THE
- 3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
- 4. April 2013 Brands that Gained the Most New Fans 3,918,306 3,097,692 1,869,815 1,452,203 1,409,998 1,402,943 1,392,949 1,326,744 1,302,011 1,286,703 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 Snickers AXE Coca-Cola Samsung Mobile Oral-B YouTube Facebook BlackBerry The Simpsons HUGO BOSS New Fans
- 5. Brands with the Highest Fan Growth Rate April 2013 344.13% 327.15% 323.04% 221.97% 169.06% 161.12% 158.87% 83.40% 73.05% 68.60% 0.00% 50.00% 100.00% 150.00% 200.00% 250.00% 300.00% 350.00% 400.00% Schwarzkopf AXE Electrolux Malibu Rum Werther's Original Sugar Free US belVita Electrolux Vacuums and Small Appliances Disney Infinity Crisco Snickers Fan Growth Rate
- 6. Most Engaging Posts Across All Sectors April 2013
- 7. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury April 2013
- 8. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel April 2013
- 9. A Closer Look at Selected Top Brands
- 10. Intel – Engagement Strategy
- 11. Axe United States – Incredible Fan Growth
- 12. Visa – Engaging Posts
- 13. Ferrari & BMW – Content Comparison
- 14. Ferrari & BMW – Benchmarking Engagement
- 15. Walmart – My Local Walmart Facebook App
- 16. Victoria’s Secret – New Products
- 17. SO ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
- 18. April 2013 Brands that Gained the Most New Followers 1,508,962 1,322,647 944,791 917,156 628,613 591,932 573,197 482,010 340,446 321,226 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 YouTube Instagram Twitter Ellen DeGeneres CNN Breaking News MTV CNN Facebook Samsung Mobile WWE New Followers
- 19. Brands that Tweeted the Most 10,437 8,759 7,412 4,351 3,074 2,673 2,359 2,294 2,158 2,117 - 2,000 4,000 6,000 8,000 10,000 12,000 Number of Proactive Tweets April 2013
- 20. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury April 2013
- 21. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel April 2013
- 22. SO A Closer Look at Selected Top Brands
- 23. Pizza Hut – Tweet Analysis
- 24. Pizza Hut – Benchmarking ART 3hr, 37mins 2hr, 19mins 1hr, 25mins 2hr, 27mins 14hr, 15mins 1hr, 33mins 5hr, 11mins
- 26. Burberry – Live at 121 Regent Street
- 27. Whole Foods Market – Earthling Month
- 28. Top Automotive brands on Twitter Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets @Audi 335,393 2.9% 46 80 20 4:26:35 @Lexus 302,722 0.2% 98 37 31 5:38:25 @Ford 211,141 4.22% 54 25 8 32:21:48 @chevrolet 188,728 3.63% 60 191 25 3:45:38 @MercedesBenz 145,303 5.95% 171 23 98 2:45:21
- 29. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
- 30. Brands with the Most New Views April 2013 97,586,298 71,411,990 70,325,167 59,269,521 57,160,165 52,232,968 45,570,516 44,107,500 39,823,300 36,670,582 - 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 New Views
- 31. Top Videos of the Month April 2013 ‘ ’
- 32. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury April 2013
- 33. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel April 2013
- 34. SO A Closer Look at Selected Top Brands
- 35. Dove – Real Beauty Sketches Video Views Growth
- 36. Evian - Baby & Me Video Views Growth
- 37. Kmart - Ship My Pants Video Views Growth
- 38. Pepsi – Beyoncé “Mirrors”- Official 2013 Video #BeyHereNow Video Views Growth
- 39. ANALYSIS OF BRANDS ON PINTEREST Followers, Pins, Repins, Boards etc
- 40. Brands that added the most followers 62,405 46,437 40,337 32,837 23,450 22,864 19,567 19,142 17,634 16,507 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Nordstrom Michaels Stores Harper's Bazaar Jetsetter Lululemon Athletica L.L.Bean SELF Magazine Everyday Health Free People Lowe's New Followers ‘ ’ April 2013
- 41. Best Boards of the Month April 2013
- 42. Sector Leaders in the United States April 2013 (Based on the Unmetric Score for Pinterest) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Food & Beverages Hospitality Insurance Luxury Television
- 43. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Personal Care Restaurant & Cafe Retail Retail Chains Sector Brand Sports Technology Telecom Services Travel April 2013
- 44. SO A Closer Look at Selected Top Brands
- 45. Nordstrom – Garden Wedding Ideas
- 46. Free People - Inspired
- 47. Pillsbury – Pins We ♥
- 48. Starbucks – Coffee Moments
- 49. Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information