Aviation Brands of Middle East has an excellent presence on social media. Unmetric took a deep dive look at some of the numbers behind the content the brands produce to glean insights about what makes these brands popular with its audience.

1. Top Aviation Brands
on Social Media
June 1st – Aug 31st 2016

2. AviationBrands:SocialMediaReport
This Report looks at how
Aviation Brands (Middle East)
performed on Social Media between
June 1st – Aug 31st, 2016

3. Comparison of
“Aviation (Middle East)"
Facebook Pages
Jun 01, 2016 - Aug 31, 2016

4. Qatar Airways had the largest fan base of 11,717,211 while Air Arabia showed the highest fan growth of 23.37%.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Growth%
Number of Fans
Air Arabia flydubai Emirates Airlines Gulf Air Royal Jordanian Etihad Airways Qatar Airways
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Royal Jordanian Gulf Air Etihad Airways Qatar Airways Air Arabia flydubai Emirates Airlines
United Arab Emirates Philippines Countries < 2% Pakistan Morocco Bahrain Jordan Indonesia Other Countries India
Fans - Geography

6. Air Arabia had the highest PTAT of 4.41% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Air Arabia flydubai Emirates Airlines Gulf Air Etihad Airways Royal Jordanian Qatar Airways
Conversations

7. Etihad Airways published the greatest number of posts (145). Air Arabia had the highest average engagement, with a score of
716.
0 20 40 60 80 100 120 140 160
0 100 200 300 400 500 600 700 800
Air Arabia
flydubai
Emirates
Airlines
Gulf Air
Royal Jordanian
Etihad Airways
Qatar Airways
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Emirates Airlines received the most number of Likes (1,101,120), Comments (60,571) and Shares (117,561).
0K 200K 400K 600K 800K 1,000K 1,200K
Air Arabia
flydubai
Emirates Airlines
Gulf Air
Etihad Airways
Royal Jordanian
Qatar Airways
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Emirates Airlines
19-AUG-16, FRI 11:00AM
Enjoy a 360-view of our Airbus A380
Economy Class cabin. ‘Share’ this post if you
have flown on the ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 53,932 4,150 23,174 Positive
Air Arabia
14-AUG-16, SUN 5:21AM
Hearty greetings to Pakistan from all of us at
Air Arabia.
Happy Independence Day.
‫تفضلوا‬‫بقبول‬‫فائ‬ ..
Emirates Airlines
22-JUL-16, FRI 11:00AM
Join our Boeing 777 Captain Ashley Klinger
on her inspiring journey as an Emirates
Pilot. Become an ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 15,36950 263 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 39,115 2,266 7,932 Positive

10. Most Engaging Brand Posts
Emirates Airlines
21-JUN-16, TUE 6:20AM
Watch us take delivery of our 80th Airbus
A380, live from Hamburg Finkenwerder.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
974 31,388 4,981 4,113 Positive
flydubai
29-JUN-16, WED 7:32AM
We are now offering daily flights between
Dubai and Bucharest. Explore this cutural
hub, take a stro ..
Royal Jordanian
07-AUG-16, SUN 9:44AM
‫رسالة‬‫من‬‫مدير‬‫عام‬‫الملكية‬‫األردنية‬‫إلى‬‫مسافري‬‫رحلة‬
‫/دبي‬ ‫عمان‬RJ 615 ‫6102/8/4تاريخ‬
ENGMT. LIKES COMMENTS SHARES SENTIMENT
966 16,167 57 121 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
965 1,133 659 463 Positive

11. Emirates Airlines's Facebook Page saw the highest number of Fan posts (4,985).
0 1000 2000 3000 4000 5000 6000
Air Arabia
flydubai
Emirates Airlines
Gulf Air
Royal Jordanian
Etihad Airways
Qatar Airways
Number of Fan Posts
Fan Posts

12. Emirates Airlines received the highest percentage of Positive Sentiment (27.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Air Arabia
flydubai
Emirates Airlines
Gulf Air
Royal Jordanian
Etihad Airways
Negative Neutral Positive
Sentiment Analysis

13. Etihad Airways responded to the highest percentage of Fan posts (75.37%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500 3000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Air Arabia flydubai Emirates Airlines Gulf Air Royal Jordanian Etihad Airways
Brand Responses

14. Etihad Airways published the most with 145 posts.
8%
26%
9%
23%
22%
5%
7%
Gulf Air Etihad Airways Air Arabia Emirates Airlines Royal Jordanian flydubai Qatar Airways
Share Of Voice – Volume of Posts

15. Emirates Airlines received the largest volume of Likes (1,101,120).
2%
10%
7%
52%
2%
2%
25%
Gulf Air Etihad Airways Air Arabia Emirates Airlines Royal Jordanian flydubai Qatar Airways
Share Of Voice – Likes

16. Emirates Airlines received the largest volume of Comments (60,571).
1%
22%
4%
52%
6%
1%
14%
Gulf Air Etihad Airways Air Arabia Emirates Airlines Royal Jordanian flydubai Qatar Airways
Share Of Voice – Comments

17. Emirates Airlines received the largest volume of Shares (117,561).
1%
6%
2%
68%
2%
1%
20%
Gulf Air Etihad Airways Air Arabia Emirates Airlines Royal Jordanian flydubai Qatar Airways
Share Of Voice – Shares

18. GenerateYourOwnSocialMediaReport
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19. Analysis of
Fly Dubai
Facebook Page
Jun 01, 2016 - Aug 31, 2016

20. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
822,423 56,620 7.39% United Arab Emirates Mostly Older, Male and Attached.
flydubai

21. Engagement Score Total Fan Posts
421 384
Total Posts Brand Response Rate
26 61.98%
Total Likes Avg. Reply Time
54,553 5 hrs, 41 mins
Total Comments General Sentiment
1,640 Neutral
Total Shares
1,216
BRAND POSTS FAN POSTS
Brand Overview

22. 730K
740K
750K
760K
770K
780K
790K
800K
810K
820K
830K
31-May 14-Jun 28-Jun 12-Jul 26-Jul 9-Aug 23-Aug
Fan Growth
Total Fans
822,423
New Fans
56,620

23. Engagement
0
250
500
750
1,000
1,250
flydubai had an average engagement score of 421 and a highest of 966.

24. Community Analysis
flydubai fans are mostly Older, Male and Attached. flydubai fans are largely from United Arab Emirates followed by
Pakistan.
Fan Demographics Distribution of Fans
73%
27%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K
United Arab Emirates
Pakistan
India
Saudi Arabia
Egypt
Jordan
Qatar
Iraq
Kuwait

25. 0
1
2
3
4
5
6
1-Jun 15-Jun 29-Jun 13-Jul 27-Jul 10-Aug 24-Aug
Brand Posts
Top keywords used Frequency
Dubai 6
closure 6
cancellations 5
original form 5
flydubai Contact Centre 5

26. 88%
12%
Brand Participation Brand Non Participation
96%
0%
4%
Posititve Negative Neutral
Brand Posts - Engagement
flydubai responded to 23 conversations generated by the 26 Posts
they published.
flydubai receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

27. Most Engaging Brand Posts
29-JUN-16, WED 7:32AM
We are now offering daily flights between
Dubai and Bucharest. Explore this cutural
hub, take a stro ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
966 16,167 57 121 Positive
23-JUN-16, THU 7:59AM
From 01 July, flydubai will offer daily flights
between Dubai and Prague. With this
additional frequ ..
15-AUG-16, MON 6:44AM
flydubai wishes all our fans in India a very
Happy Independence Day!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
931 10,65569 293 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
866 10,072 54 34 Positive
NO IMAGE NO IMAGE NO IMAGE

28. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500 600
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

29. Top Keywords Used Frequency
flight 100
Dubai 59
flydubai 59
time 53
airline 45
User Posts
0
5
10
15
20
25
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Positive Neutral Negative

30. flydubai responded to 238 conversations generated by the 384
Posts fans published.
flydubai appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
62%
38%
Brand Participation Brand Non Participation
23%
22%
55%
Posititve Negative Neutral

31. Analysis of
Air Arabia
Facebook Page
Jun 01, 2016 - Aug 31, 2016

32. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
485,543 91,978 23.37% United Arab Emirates Mostly Young, Male and Attached.
Air Arabia

33. Engagement Score Total Fan Posts
716 364
Total Posts Brand Response Rate
53 21.15%
Total Likes Avg. Reply Time
152,197 1 day, 17 hrs, 24 mins
Total Comments General Sentiment
4,478 Neutral
Total Shares
3,831
BRAND POSTS FAN POSTS
Brand Overview

34. 0K
100K
200K
300K
400K
500K
600K
31-May 14-Jun 28-Jun 12-Jul 26-Jul 9-Aug 23-Aug
Fan Growth
Total Fans
485,543
New Fans
91,978

35. Engagement
0
250
500
750
1,000
1,250
1-Jun 5-Jun 9-Jun 13-Jun17-Jun21-Jun25-Jun29-Jun 3-Jul 7-Jul 11-Jul 15-Jul 19-Jul 23-Jul 27-Jul 31-Jul 4-Aug 8-Aug 12-Aug16-Aug20-Aug24-Aug28-Aug
Air Arabia had an average engagement score of 716 and a highest of 996.

36. Community Analysis
Air Arabia fans are mostly Young, Male and Attached. Air Arabia fans are largely from United Arab Emirates
followed by Morocco.
Fan Demographics Distribution of Fans
76%
24%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K
United Arab Emirates
Morocco
Egypt
India
Pakistan
Saudi Arabia
Jordan
Kuwait
Bangladesh
Congo

37. 0
1
1
2
2
3
1-Jun 15-Jun 29-Jun 13-Jul 27-Jul 10-Aug 24-Aug
Brand Posts
Top keywords used Frequency
Air Arabia 22
‫من‬ 17
‫في‬ 14
‫العربية‬‫للطيران‬ 12
‫على‬ 12

38. 57%
43%
Brand Participation Brand Non Participation
92%
2%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Air Arabia responded to 30 conversations generated by the
53 Posts they published.
Air Arabia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

39. Most Engaging Brand Posts
14-AUG-16, SUN 5:21AM
Hearty greetings to Pakistan from all of us at Air Arabia.
Happy Independence Day.
‫تفضلوا‬‫بقبول‬‫فائ‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 15,36950 263 Positive
16-JUL-16, SAT 6:00AM
#DidYouKnow
The traditional coffee, Kahwa is always
served with dry dates in the Middle East.
All gu ..
31-JUL-16, SUN 7:00AM
Pause the GIF when the Air Arabia aircraft
is at the perfect spot and send us a
screenshot in the co ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
965 9,715 36 89 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
960 4,559 865 185 Positive
NO IMAGE NO IMAGE NO IMAGE

40. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 200 400 600 800 1,000
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

41. Top Keywords Used Frequency
Air Arabia 119
flight 49
‫من‬ 37
ticket 28
‫في‬ 28
User Posts
0
2
4
6
8
10
12
14
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Positive Neutral Negative

42. Air Arabia responded to 77 conversations generated by the
364 Posts fans published.
Air Arabia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
21%
79%
Brand Participation Brand Non Participation
16%
10%
74%
Posititve Negative Neutral

43. Analysis of
Emirates Airlines
Facebook Page
Jun 01, 2016 - Aug 31, 2016

44. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
6,283,746 268,799 4.47% Worldwide Mostly Young, Male and Attached.
Emirates Airlines

45. Engagement Score Total Fan Posts
515 4,967
Total Posts Brand Response Rate
132 35.13%
Total Likes Avg. Reply Time
1,101,120 4 hrs, 18 mins
Total Comments General Sentiment
60,571 Neutral
Total Shares
117,561
BRAND POSTS FAN POSTS
Brand Overview

46. 5,850K
5,900K
5,950K
6,000K
6,050K
6,100K
6,150K
6,200K
6,250K
6,300K
6,350K
31-May 14-Jun 28-Jun 12-Jul 26-Jul 9-Aug 23-Aug
Fan Growth
Total Fans
6,283,746
New Fans
268,799

47. Engagement
0
250
500
750
1,000
1,250
Emirates Airlines had an average engagement score of 515 and a highest of 1000.

48. Community Analysis
Emirates Airlines fans are mostly Young, Male and Attached. Emirates Airlines fans are largely from India followed by United
Arab Emirates.
Fan Demographics Distribution of Fans
74%
26%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
India
United Arab Emirates
Pakistan
United States
Brazil
United Kingdom
Egypt
Saudi Arabia
Australia
Belgium

49. 0
2
4
6
8
10
12
14
1-Jun 15-Jun 29-Jun 13-Jul 27-Jul 10-Aug 24-Aug
Brand Posts
Top keywords used Frequency
Dubai 19
flights 18
GameSetEmirates 16
Dubai International
Airport
14
Airbus A380 13

50. 21%
79%
Brand Participation Brand Non Participation
94%
1%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Emirates Airlines responded to 28 conversations generated by the
132 Posts they published.
Emirates Airlines receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

51. Most Engaging Brand Posts
19-AUG-16, FRI 11:00AM
Enjoy a 360-view of our Airbus A380
Economy Class cabin. ‘Share’ this post if you
have flown on the ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 53,932 4,150 23,174 Positive
22-JUL-16, FRI 11:00AM
Join our Boeing 777 Captain Ashley Klinger
on her inspiring journey as an Emirates Pilot.
Become an ..
21-JUN-16, TUE 6:20AM
Watch us take delivery of our 80th Airbus
A380, live from Hamburg Finkenwerder.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 39,115 2,266 7,932 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
974 31,388 4,981 4,113 Positive
NO IMAGE NO IMAGE NO IMAGE

52. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500 600 700
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

53. Top Keywords Used Frequency
Dubai 905
days 706
time 681
ticket 628
service 617
User Posts
0
50
100
150
200
250
1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug
Positive Neutral Negative

54. Emirates Airlines responded to 1,754 conversations
generated by the 4,985 Posts fans published.
Emirates Airlines appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
35%
65%
Brand Participation Brand Non Participation
27%
23%
50%
Posititve Negative Neutral

55. GenerateYourOwnSocialMediaReport
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