This document summarizes social media analytics from Unmetric for top cosmetic brands on Facebook, Twitter, YouTube and Pinterest in March 2013. On Facebook, MAC Cosmetics had the highest Unmetric score of 59. Benefit Cosmetics' catchy slogan campaign performed best. On Twitter, Clinique had the highest score of 61 and was very active. L'Oreal's #askthehairexpert campaign was popular. On YouTube, MAC Cosmetics had the highest score of 62; Maybelline's Color Whisper video was most viewed. On Pinterest, Maybelline's "Wise Words" pin and Estee Lauder's "Metalics" pin performed best. Unmetric

1. SOCIAL MEDIA BENCHMARKING
& COMPETITIVE INTELLIGENCE
Top Cosmetic Brands

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
SO
FOR BRANDS
We monitor and analyze the daily activity on the social
media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors,
benchmark their performance, and compete intelligently.

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. March 2013
Facebook – An Overview
UNMETRIC SCORE FOR FACEBOOK
Brand Name Unmetric Score
MAC Cosmetics 59
Maybelline New York 51
Clinique 41
L'Oreal Paris USA 37
Urban Decay Cosmetics 36
Estee Lauder 34
Lancome (United States) 32
Benefit Cosmetics 32
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.

5. March 2013
Facebook – An Overview
BEST CAMPAIGNS OF THE MONTH
(Amongst these brands)
1. Benefit Cosmetics- Catchy Slogans
2. Estee Lauder- Mad Men campaign
3. Maybelline – Campaigns around Color

6. Estee Lauder- Mad Men campaign
Estee Lauder ran a campaign linking itself with the Mad Men TV show!

7. Maybelline– Campaigns around Colour
Most of the posts in March, revolved around the theme of different colors as they are
prepping for Spring!

8. Benefit Cosmetics- Catchy Slogans
Benefit Cosmetics ran a campaign on Facebook with catchy slogans, the posts had a
lot of engagement and a great response from its fans.

9. Fan Page Demographics
Clinique Estee Lauder Maybelline

10. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

11. March 2013
Twitter – An Overview
UNMETRIC SCORE FOR TWITTER
Brand Name Unmetric Score
Clinique 61
Loreal 61
Maybelline 54
Estee Lauder 43
Revlon 37
Burt’s Bees 37
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.

12. March 2013
Notable Brands & Metrics on Twitter
Brand Name Total Followers Followers Growth Number of Tweets Average Response Time
Clinique 112,203 0.83% 441 22:15:15
Maybelline 75,304 6.09% 252 2:25:52
L’Oreal Paris 63,669 7.57% 1763 11:00:13
Estee Lauder 53,721 4.93% 124 11:01:06
Revlon 37,864 5.56% 50 2:28:42
Burt's Bees 35,793 8.94% 129 6:34:14

13. Maybelline – Twitter Presence
The Data shows that Maybelline is Very active on Twitter. Most of
their tweets are replies and they tweet round the clock

14. L’Oreal – Twitter Strategy
L’Oreal had a Popular campaign called the #askthehairexpert
Most of L’oreal’s activity on twitter are replies to fan posts.

15. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

16. March 2013
YouTube – An Overview
UNMETRIC SCORE FOR YOUTUBE
Brand Name Unmetric Score
MAC COSMETICS 62
Maybelline New York 49
Lancome USA 36
Clinique 35
Urban Decay Cosmetics 29
Estee Lauder 23
L'Oreal Paris USA 23
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.

17. March 2013
YouTube – An Overview
TOP VIDEOS OF THE MONTH
(Amongst these brands)
1. Maybelline – Color Whisper
2. MAC – Best Buddy Balm
3. L’ Oreal – Ever Style Comercial

18. Maybelline – Color Whisper
Video Statistics
Maybelline Color Whisper™ delivers truly translucent,
sexy, soft, see-through gel color. Pure color pigments
are suspended in a weightless gel with no heavy waxes
or oils, leaving just a kiss of shine.

19. MAC – Best Buddy Balm
Video Statistics
"Every age, every skin type." Find out why Cher calls Prep
+ Prime BB her "Best Buddy Balm."

20. L’Oreal – Ever Style Commercial
Video Statistics
L'Oréal Hair Expert Johnny Lavoy shows you how to
create a bold and edgy look for short hair using
EverStyle Strong Hold Defining Gel and EverStyle
Strong Hold Styling Spray.

21. ANALYSIS OF
BRANDS ON
PINTEREST
Followers, Pins, Repins, Boards etc

22. March 2013
Pinterest– An Overview
Top Pins of the month
(Amongst these brands)
1. Maybelline – Wise Words
2. Estee Lauder – Metalics
3. Clinique– Fan Re-pins

23. Maybelline – Wise Words
The Metrics:

24. Estee Lauder– Metalics
The Metrics:

25. Clinique – Fan Re-pins
The Metrics:

26. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‬