Nerium is an anti-aging skin care company that has taken to social media like a duck to water. Unmetric takes a look in to the social media strategy of this popular brand

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media
outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark
their performance, and compete intelligently

3. FACEBOOK
ANALYSIS

4. 28.10%
35.20%
23.10%
5.80% 5.70%
4.10%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
SkinCare
Sector Average
Nerium
International
Murad Perricone MD Burt's Bees Peter Thomas
Roth Labs

5. 36
277
27 23
14 8
0
50
100
150
200
250
300
SkinCare Sector
Average
Nerium
International
Perricone MD Murad Burt's Bees Peter Thomas
Roth Labs

6. 0
100
200
300
400
500
600
700
800
900
1000
0
10
20
30
40
50
60
70
80
'Real Results' Photos 'Real Results
Revelation'
Giveaways/iPad/Lexus Featured NMDs
Number of Posts Engagement Score

8. 29:25:56
21:53:25
20:38:06
13:47:09
1:41:42
Perricone MD
Burt's Bees
Peter Thomas Roth Labs
Murad
Nerium International

9. TWITTER
ANALYSIS

10. 16.30%
53%
29.20%
22.90%
8.80%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
SkinCare Sector
Average
Nerium
International
Burt's Bees Murad Perricone MD

11. 4
37
5
3 2
0
5
10
15
20
25
30
35
40
SkinCare Sector
Average
Nerium
International
Murad Burt's Bees Perricone MD

12. Top Hashtags: #RealChat, #Nerium, #SpringBash

13. 6
16
20
243
More than 24 Hours
1 Hour to 24 Hours
15 Mins to 1 Hour
Within 15 Minutes
45:39:27
20:10:31
4:58:30
1:18:30
16:46:00
Perricone MD
Burt's Bees
Murad
Nerium International
Skincare Sector Average

14. YOUTUBE
ANALYSIS

15. 10.30%
481.60%
123.40%
17.60% -0.36%
-100.00%
0.00%
100.00%
200.00%
300.00%
400.00%
500.00%
600.00%
SkinCare Sector
Average
Nerium
International
Murad Burt's Bees Perricone MD

16. 33.40%
71.50%
35.90%
23.80%
13.50%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
SkinCare Sector
Average
Nerium
International
Murad Burt's Bees Perricone MD

18. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‪