KYC ( Know your catchment area) of ING Vysa.

1. KNOW YOUR CATCHMENT
AREA (KYC)

2. OF

3. PRESESENTED BY
JINIA BISWAS

4. PROJECT BRIEF
“ Know Your Catchment Area” involved conducting a thorough
survey of areas within two to three kilometres of the Branches
assigned for the project work.
Purpose of the project : To find out the scope of business and
make a strategic analysis of business potential at branch level.
Data collection : Data collected consisted of :
 Names of the entities
 Addresses of the entitities
 Distance of entities from the branch
 Average no. of customers per day in case of shops
 No. of bank A/cs a person holds.

5. BRANCHES ASSIGNED
Kankurgachi Branch (P-182,
Ground Floor, CIT Road, Scheme
VI(M), Kolkata 700054)
Salt Lake Branch (AB-3, Sector 1,
Salt Lake, Kolkata 700064)

6. KANKURGACHI BRANCH ANALYSIS

7. SECTORAL COMPOSITION
APT, 11.67%
EDU, 2.67%
DAILY, 13.33%
SERVICES, 4.67%
BANKS, 5.67%
NBFC, 0.67%ATM, 6.67%
MEDICAL, 12.33%
SWEETS, 3%
TRUSTS, 1.33%
JEWELLERY, 2.67%
FURNITURE, 2.33%
RESTAUR, 3.67%
MOBILE, 2.33%
ELECTRO, 1%
RETAIL-L, 3.67%
RETAIL-S, 19.33%
LAUNDRY, 2.33%
GOVT BOD, 2.33% MISC, 1.67%

8. AREA ANALYSIS
 Apartment, standalone houses and complex(11.67%)
 Educational Institutions including
schools(primary/secondary), coaching classes(2.67%)
 B2C – daily needs-single(13.33%)
 B2C –other services like travel operators, matrimony,
accounts and audit firms, etc(4.67%)
 Banks(5.67%)
 Non-Banking Financial Institutions(NBFCs)(0.67%)
 ATMs(6.67%)
 Health Clinic/Medical Stores(12.33%)
 Sweets and Snacks Shops(3%)
 Trusts and Associations(1.33%)

9.  Jewellery Stores(2.67%)
 Furniture Shops(2.33%)
 Restaurants, coffee shops and juice bars(3.67%)
 Mobile connection dealerships(2.33%)
 Electronics shops and dealerships(1%)
 Retail stores-Large and Small(3.67% & 19.33%
respectively)
 Laundry Services(2.33%)
 Government regulated bodies(2.33%)
 Miscellaneous – Bookstore, Travel bags , Lighting
and decorations, Beauty parlour(1.67%).
A total of 300 data has been collected.

10. ANALYSIS
Number of respondents for the survey : 168
Number of Savings A/c holders : 102
Number of Current A/c holders : 66
61%
39%
Classification of A/c holders
Savings A/c-102
Current A/c-66

11.  Basically, Kankurgachi is a residential area
 Most of the owners of kirana shops and paan shops do not have
any Bank Accounts.
 Most of the residents are salaried employees, indicating the high
number of Savings A/cs.

12. 59%
41%
Presence of Banks
Public-7
Private-10

13. 95%
4% 1%
Number of Current Accounts
SBI-160 IDBI - 6 HDFC - 2

14. ANALYSIS
State Bank Of India, IDBI Bank and HDFC Bank were the
preferred banks for holding Current A/cs. No specific reasons
were given by respondents. Yet, a few common responses were :
 Less distance between place of business and the bank
 State Bank Of India is the most trusted bank in India
 IDBI and HDFC ensure faster cheque clearances.

15. ICICI DENA BANK IDBI UBI
49%
32%
12%
7%
Share of Salary Accounts

16. ANALYSIS
 It had been found that 49% of the respondents having Savings
A/c hold Salary A/cs in banks. The rest hold other types of
Savings A/cs. ING Vysya can thus tap the working class by
providing better Savings A/c Services to them.
 Most prefer ICICI Bank , followed by Dena Bank, IDBI Bank
and UBI Bank. Many have said that ICICI bank works very fast
and takes very less time in processing transactions.
 Distance is also a strong factor.

17. PREFERRED SERVICES FOR SAVINGS A/C
HOLDERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Faster A/c updation Quick Funds Transfer Cheque pickup services High Interest Customer service
Percentage of customers preferring various banking services

18. The respondents were asked to choose any one option in the
questionnaire and it has been found that customers prefer quick
transfer of funds through NEFT/RTGS facilities the most
followed by faster A/c updation through SMS alerts or messages
through net banking and A/c statements sent to the A/c holder at
regular intervals

19. PREFERRED SERVICES FOR CURRENT A/C
HOLDERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Faster A/c updation Quick cheque
clearance
RTGS/NEFT related
services
Less Documentation Customer service

20. Current A/c holders prefer clearance of cheques to
other facilities as most of the businessmen engage in
day-to-day transactions which may involve drawing
cheques of lumpsum amount or receiving payment on
timely delivery of goods/services.

21. SALT LAKE BRANCH ANALYSIS

22. SECTORAL COMPOSITION
Row Houses
64%
Banks
3%
ATM
2%
Restaurants &
Coffee Shops
3%
Education
7%
Electron
2%
Health
2%
Apparels
3%
Govt
bodies
1%
Jewellery
1%
Trusts
0%
Other serv
9%
NBFCs
3%
Occupancy

23. AREA ANALYSIS
 Row House(208)
 Banks(10)
 ATM(5)
 NBFCs(9)
 Restaurants & Coffee Shops(9)
 Electronics dealerships(6)
 Educational Institutions(21)
 Health Clinics(8)
 Apparels, shoes & accessories(10)
 Government regulated bodies(3)
 Jewellery Stores(2)
 Other services like laundry, courier, beauty parlour , gyms(30)
 Trust & Associations(1)
Total of 323 data has been collected.

24. CATEGORIES OF BANKS IN THE AREA
SURVEYED
43%
43%
14%
Occupancy Rate
Private Sector Banks Public Sector Banks Foreign Banks

25.  There are 6 Public Sector Banks including the State
Bank Of India , Punjab National Bank, UCO Bank,
Dena Bank, UBI and Syndicate Bank,
 6 Private Sector Banks namely, ICICI Bank, HDFC
Bank, Axis Bank, ING Vysya Bank, South Indian
Bank and IDBI Bank and,
 2 Foreign Banks , HSBC and Royal Bank Of
Scotland.

26. SURVEY FIGURES
Answered-125
39%
Avoided-182
56%
Not Applicable-16
5%
Respondents

27. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Savings A/c Current A/c Both A/cs
Chart Title
Out of 125 people who responded, 33 respondents own Savings
A/c in the areas surveyed around the Salt Lake Branch , 27
respondents own Current A/c and 65 respondents own both the
A/cs.

28. PREFERRED BANKS FOR SAVINGS A/C
HOLDERS
29%
25%
42%
4%
Occupancy Rate
Punjab National Bank ICICI Axis Bank South Indian

29. Out of 98 Savings A/c holders, 28 prefer PNB, 41 prefer Axis
Bank, 25 ICICI and 4 South Indian Bank.
Analysis :
 Axis Bank is preferred the most by the wealthy class engaging
in Axis Bank’s Premium Banking facilities.
 The reasons given by those who have opted for PNB are zero
initial deposit and minimum balance requirement for Salary A/c
and zero charges.
 Some prefer ICICI Bank due to its Money Multiplier Facility.
 The rest prefer South Indian Bank due to distance convenience
and Savings Ac facilities,

30. PREFERRED BANK FOR CURRENT A/C
HOLDERS
UCO Bank SBI Syndicate Bank Punjab National Bank
34.78%
21.74%
28.26%
15.22%

31. Out of 92 Current A/c holders, 32 hold current A/cs in UCO
Bank followed by 20 in State Bank Of India, 26 in Syndicate
Bank and 14 in Punjab National Bank.
Analysis :
 Businesspersons owning shops in and around shopping complex,
City Centre prefer UCO Bank which is nearest to the complex as
it saves time and expense of travelling.
 Some prefer SBI, Salt Lake as it is the most trusted bank.
 Syndicate Bank preferred due to RTGS/NEFT services.
 Some prefer PNB as it provides instant credit of outstation
cheques within a specified amount, free cheque leaves 100 per
quarter and 5 free demand drafts and low minimum balance
requirement maintenance.

32. RECOMMENDATIONS
 Location of the branch should be prominent
 Even setting up more ING Vysya Bank ATMs might bring the
bank to the notice of people.
 Promotion through campaigns and setting up kiosks
 Advertising through different kinds of media
 Sponsorship in Bengal in Puja festivals
 Sponsorship of football games in Bengal
 Online payment gateway for students appearing for competitive
exams
 Make people aware of its products and services through
advertisement s on the Internet.

33. LIMITATIONS
 Strict instructions from project guide not to mention ING Vysya
Bank
 Thought of to be sales or insurance agent in Salt Lake
 Some information related to annual turnover and income are
not true
 Unnecessary conversation led to waste of time
 Latest chit fund scams have instilled fear in most people’s minds,
as a result many did not want to divulge bank related
information.

34. http://www.unitedworld.edu.in/
Campus
Ahmedabad Campus: Karnavati Knowledge Village,
A/907,Uvarsad, S.G.Highway, Gandhinagar
Kolkata Campus: Infinity Benchmark Tower 10th Floor,
Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.
Reg. Office: 407, Zodiac Square, 4th Floor Opp.
Gurudwara, S.G. Road, Bodakdev, Ahmedabad.