The document discusses the five forces of Porter analysis for Coca-Cola. It lists the group members that performed the analysis and provides details about each of the five forces: 1) Threat of new entrants is low due to few switching costs but brand loyalty to Coke is high. 2) Substitute products like energy drinks and Pepsi pose a threat. 3) Individual buyers have little bargaining power but large retailers have some. 4) Suppliers are not concentrated and do not want to lose Coke as a customer. 5) Main competitor is Pepsi and competition is high between the two dominant brands.