Ortigas New Mobility Mapping Documentation

New Mobility Mapping Workshop
Ortigas CBD and Surrounding Areas
Documentation Report

13 March 2012
Auditorium B, Asian Development Bank, ADB Avenue, Mandaluyong City

New Mobility Mapping Workshop
Ortigas CBD and Surrounding Areas

Documentation Report

Catalyzing New Mobility in Cities: The Case of Metro Manila
a Rockefeller Foundation supported project
Innovations at the Base of the Pyramid in Asia Program
Ateneo School of Government

13 March 2012

Table of Contents

Executive Summary ……………………………………………………………… 1

Opening Session …………………………………………………………………. 2

New Mobility Smart Mapping Workshop Overview ……………………………. 3

Walking Tour Around ADB ……………………………………………………... 4

Mapping Workshop ……………………………………………………………… 5

Workshop Tasks and Outputs …………………………………………...……… 6

Synthesis and Next Steps ……………………………………………………...….16

Closing Program ……………………………………………………………...….. 16

Annexes

1: List of Participants / Modes of Transportation Used

2: Workshop Programme

3: New Mobility Mapping Workshop Overview powerpoint presentation

4: New Mobility Mapping Guide

5: Sample Certificate

6: Photo Documentation

List of Acronyms

ADB - Asian Development Bank
ASIF - Avoid-Shift-Improve Framework
ASoG - Ateneo School of Government
BL - Bike Lane
BoP - Base of the Pyramid
BP - Bike Path
BRT - Bus Rapid Transit
BT - Bus Terminal
CAI-Asia - Clean Air Initiative in Asian Cities
CBD - Central Business District
DOE - Department of Energy
DOTC - Department of Transportation and Communication
DPWH - Department of Public Works and Highways
E-bus - electric bus
EDSA - Epifanio Delos Santos Avenue
E-jeep / E-jeepney electric jeepney
E-trike - electric tricycle
FXT - FX Terminal
GIS - Geographic Information System
GTXT - GT Express Terminal
iBoP - Innovations at the Base of the Pyramid
IT - Information Technology
ITH - Informal Transport Hubs
ITT - Informal Transport Terminal
JT - Jeepney Terminal
LB - Loading Bays
LGUs - Local Government Units
LTFRB - Land Transportation and Franchising Regulatory Board
LZ - Loading zones
MIS - Management Information System
ML - Motorcycle Lane
MM - Metro Manila
MMDA - Metropolitan Manila Development Authority
MobHub - Mobility Hub

MRT - Metro Rail Transit
NewMo - New Mobility
NGA - National Government Agency
P - Parking
PO - Pedestrian Overpass
PT - Pedicab Terminal
PT - Public transport / public transportation
PUJ - Public utility jeepney
PUVs - Public utility vehicles
PWDs - Persons with disabilities
QC - Quezon City
SE - Social Enterprise
SEA - Southeast Asia
SM - Shoemart
SMART - Sustainable Mobility, Accessibility, Research and
Transformation Centre
TAN - Transparency and Accountability Network
TBT - Tricyboat Terminal
TH - Transport Hubs
TODA - Tricycle Operators and Drivers Association
TT - Tricycle Terminal
TXT - Taxi Terminal
US - United States
UZ - Unloading zones
WW - Walkways

New Mobility Mapping Workshop: Ortigas CBD Area
13 March 2012 | ADB Auditorium B

Executive Summary

Second among a series, the New Mobility Mapping Workshop was conducted on March 13, 2012 by
the project on Catalyzing New Mobility in Cities: The Case of Metro Manila of the Ateneo School of
Government (ASoG), in partnership with the Clean Air Initiative in Asian Cities (CAI-Asia). This was
held at the Asian Development Bank (ADB) Auditorium B in Mandaluyong City.

The main objectives of the Mapping Workshop were to: (a) reveal existing and potential transport
connectivity grid in the Ortigas Central Business District (CBD) and the surrounding areas, including
informal hubs and other uncharted transport system features; (b) provide stakeholders an
opportunity to work together in accelerating and advancing implementation of sustainable,
connected, inclusive transport and generating and sharing related information, and policy initiatives;
and (c) build on and further extend the shareable knowledge base of inclusive mobility-enhancing
features of the informal transport system.

The Mapping Workshop was attended by 63 participants from different sectors including five (5)
representatives from local government units (LGUs), six (6) from national government agencies, nine
(9) from the private / business sector, twelve (12) from the academe, three (3) from the media,
fifteen (15) from non-government organizations (NGOs), religious groups, and projects, and thirteen
(13) from ADB. Patterned from the mapping activity initiated by the Sustainable Mobility,
Accessibility, Research and Transformation (SMART) Centre of the University of Michigan, the
Workshop facilitated interaction, sharing and discussions among the participants in coming up with
the Ortigas CBD grid, and in identifying opportunities for economic benefit and for pushing forward
the advocacy on New Mobility. Four groups were formed during the Mapping Workshop. Each group
was composed of participants from different sectors. Geared with maps of the Ortigas CBD, sticker
dots, and colored markers, the groups worked together in identifying their mobility grid as well as
opportunities for planning and implementation, business, strategies, and policies.

The results of the group discussions include giving importance to non-motorized transportation
modes like walking and biking, improvement of pedestrian facilities and walkways, making green
spaces available, and having a bus rapid transit (BRT) system, among others. The participants also
highlighted how reviewing and/or crafting policies can help support the initiative. Among the
suggested transportation-related policies pointed out by the participants were the House Bill 5240 or
the Bike Parking Policy, the land use policy, legislation for public-private partnerships, and policy
support on green transport.

The Mapping Workshop paved way for a demonstration of working together and building
connections among different stakeholders. Overall, the challenge to the participants was how to bring
the initiative to their respective communities and later on, be able to build improvements in the
transport and mobility sector.

Key words: transportation, mobility, new mobility, transport system, biking, walking, non-motorized transport,
mapping

1


I.0 Opening Session
Gathering stakeholders from LGUs, national government agencies, private sector, NGOs, media,
universities, and support institutions, the New Mobility Mapping Workshop programme started with
an invocation and the National Anthem led by Mr. Richard Antonio, an intern from CAI-Asia.
(See Annex 1for the list of participants and Annex 2 for the Workshop Programme.)

The Opening Remarks was given by Mr. Neeraj K.
Jain, Country Director of the Asian Development
Bank (ADB) – Philippine Country Office. He
started by welcoming the guests and participants to
ADB and to the Workshop. He stated that
economic growth and rapid urbanization has
resulted to severe congestion. He then highlighted
that in most Asian cities, the response to the
growing congestion is focused on building more
roads and intersections, and mostly engineering
solutions. But he said that building out-of-
congestion approach by providing an expanding
number of roads is not sustainable. Although non-
motorized transport, walking in particular, is the
most basic of mobility options, it is often the most
neglected in terms of planning, investment, and
policy support. He reiterated that enhancing Mr. Jain (ADB) giving the Opening Remarks
pedestrian and bicycle facilities can be a highly cost-
effective means to alleviate traffic condition, reduce pollution, and improve human health.

ADB is currently helping develop pilot projects to catalyze greater investments including non-
motorized transport solution, to which the Ortigas CBD is the demonstration project. He recalled
that the area was chosen because of its being the junction of three cities in Metro Manila (namely
Quezon City, Mandaluyong City, and Pasig City); it is home to a number of business establishments,
condominiums and shopping malls; and there is an established support from private and public
sectors as well as policy makers. The objective of the ADB project is to support an initial planning
and design of better transport conditions in this
area. One of ADB‟s initiatives is the Ortigas
Greenways initiative will be a start for longer-
term commitment to making the neighborhood
sustainable for everyone. He highlighted that
ADB hopes the project will establish a quality
demonstration of sustainable mobility. He
ended his speech by reminding everyone that
“Nothing is negligible as all good ideas and
change start with something very small.”

Subsequently, Ms. Racquel Naciongayo of the
City Environment and Natural Resources
Office (CENRO) – Pasig City gave the
Ms. Naciongayo (Pasig CENRO) welcoming the
participants to the Workshop
welcoming remarks on behalf of City Mayor
Robert Eusebio. She said that the Mapping
Workshop is a timely activity since the City Government of Pasig is in the process of collating an
ecologically-sound Pasig CBD. The project is now in its implementation phase after a series of multi-
stakeholder consultations.

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She said that the vision of the Pasig project is to bridge the gap among the scientific and academic
communities, the policy makers, planners, decision makers, and the actual implementers. She also
imparted that the direction of the project will mainly mainstream disaster risk reduction (DRR) and
climate change adaptation (CCA) initiatives to the current Land Use Plan and Comprehensive Plan as
well as in environment- and sustainable transport-related programs. She ended her remarks by
quoting Atty. Oposa: “Those who are less in wheels must have more in roads” – which she said
reflects the City Government of Pasig‟s acknowledgment through building a city not for vehicles but
for its constituents.

2.0 New Mobility Mapping Workshop Overview
Atty. Glynda Bathan-Baterina1, Policy and
Partnership Manager of Clean Air Initiative in Asian
Cities (CAI-Asia), gave the overview on the New
Mobility Mapping Workshop. She first
acknowledged that despite the rainy weather, the
turn-out of attendees confirms that the activity is
important for their community and for the Ortigas
community. The following are the points shared by
Atty. Bathan-Baterina:

 The Mapping Activity is one way to replace
the obsolete paradigm of building more
roads to deal with increased demand for Atty. Bathan-Baterina (CAI-Asia) presenting the
mobility. Overview of the Mapping Workshop
 The New or Sustainable Mobility paradigm
aims to develop sustainable transport systems through Avoid-Shift-Improve (ASI) measures.
 “Avoiding” means reducing or avoiding the need to travel; “Shifting” means choosing more
environmentally-friendly modes of transport and doing away with energy-consuming ones;
and “Improving” means giving preference to cleaner vehicle technologies and having better
quality of fuels.
 The New or Sustainable Mobility paradigm will reduce greenhouse gas emissions, energy
consumption, congestion, and will ultimately create livable cities.
 Trips can be avoided by having Integrated Land Use Planning and Transport Demand
Management.
 Cities with New Mobility initiatives include: Lanzhou, China where there are wide pedestrian
areas; Seoul, South Korea where a skyway was torn down to revive a stream; Jakarta,
Indonesia where there is a car-free day every week and the initiative was replicated in
Bandung; Guangzhou, China where there is an efficient bus rapid transit (BRT) system;
Bogota, Colombia where the TransMilenio operates; Seoul, South Korea and Bangkok,
Thailand where there are efficient rail systems.
(See Annex 3 for the complete powerpoint presentation.)

Atty. Bathan-Baterina then explained the Workshop process, as follows:

 The participants will walk a stretch of streets around the ADB. They were instructed to be
cognizant and observant of the areas and opportunities that come close to the New Mobility
paradigm, and also find out gaps that can be addressed by New Mobility initiatives.
 The participants will come back to the Workshop hall, group themselves, work with maps
within two hours and will have a reporting per group.

1Atty. Glynda Bathan-Baterina is one of the participants during the Pilot SMART Mapping Workshop held last February 1,
2012 at the Occupational Safety and Health Center, DOLE, North Avenue, Agham Road, Quezon City.

3


3.0 Walking Tour Around ADB
Mr. Lorenzo Cordova, Jr., Research Associate of the Catalyzing New Mobility in Cities Project of the
Innovations at the Base of the Pyramid (iBoP Asia) Program - Ateneo School of Government (ASoG),
gave the detailed instruction and the route to be taken for the Walking Tour. Prior to the walk, he
facilitated the showing of a short video of a futuristic city plan where connectivity is inherent in each
person‟s daily activities. He then moved on to a self-introduction among the participants and their
respective organizations, as well as the modes of transportation they used in getting to the
Workshop venue. (See Annex 1 for the list of participants, their affiliations and the different modes of
transportation used.)

The participants went
out for a walking tour
around ADB. They
first got out through
the ADB gate facing
SM Mega Mall, walked
through a sidewalk
along EDSA (near
Ortigas MRT station),
then turned left to
Guadix Drive, and re-
entered ADB through
the ADB Avenue
entrance.

During the walk,
participants brought
out that:
 Buses can only run
through EDSA.
 The area around
ADB especially the
sidewalk along
EDSA is not
conducive for
walking.

After the walking
tour, snacks and
coffee were provided for the Workshop participants. Among the issues and/or solutions raised
during the coffee break were the following:

 Build walkways/bridges from MRT stations to buildings to acquire inter-building connectivity.
 Implement car-free areas; start with city government offices.
 There may be some who will not agree with it (i.e., car-free areas) or will not even think
about it but it may be worth a try.

4


4.0 Mapping Workshop
Immediately following the short break was the Workshop proper - which was patterned after the
Mapping Activity conducted by the SMART Centre in University of Michigan. Mr. Cordova explained
the objectives of the Workshop and highlighted the need for different stakeholders to work together
to achieve sustainable transportation [e.g. persons with disabilities (PWDs) can commute hassle-
free]. He cited the Mapping Tools needed for the Workshop and went on to the specific instructions
to the participants. (See Annex 4 for the Mapping Guide.)

The Workshop process followed these instructions:
 Each participant must find his/her own group. It is important to have as different stakeholders
as possible per group.
 Each group must identify a note-taker, a reporter, and a chair / facilitator.
 Each participant will be assigned a number to enable tracking of suggestions during the
discussion.
 The groups were given 20 minutes to discuss and answer each mapping task / question.

5.0 Workshop Tasks and Outputs

(See Annex 5 for more photos.)

The participants were grouped into the following:

Group 1 Group 2 Group 3 Group 4
Tina Velasco Gemma Bagauaya- Lloyd Wright Dinna Dayao
Mendoza
Nonoi Maralit Racquel Naciongayo Gregg Garcia Ivi Puti-an
Paulino Paje Iresha Rathnasena Carmela Lapeña Jessie Ruzgal
Lainie Thomas Larry Handayan Yuri Leomo Johnny Liao
Raymund Go Vicky Segovia Florinor Felicisimo Mark del Rosario
Ethel Wolda Fortuno Rico Galapin Rey Aquino Pio Fortuno, Jr.
Paolo Alcazaren Rorelita Maralit Joseph Rea Rene Pineda, Jr.
Ma. Cristina Oreta Ritchie Villagarcia Vic Buencamino
Ramola Singru Manny Camagay
Jomaico Morales

5


The reporters per group were as follows:
 Group 1: Mr. Nonoi Maralit (La Salle Greenhills)
 Group 2: Ms. Gemma Bagauaya-Mendoza (Rappler Inc.)
 Group 3: Ms. Carmela Lapeña (GMA News Online)
 Group 4: Mr. Pio Fortuno (Tiklop Society of the Philippines)

5.1 The first Workshop task was to reveal New Mobility grid by using blue sticker dots to
identify as many connection points as possible between two or more transport modes and
services including public transport terminals (formal and informal).

Results per group are as follows:

106 – LB along 1 – Intersection of 1 – MRT Ortigas 1 – PO along EDSA in
Ortigas Ave. near EDSA and Shaw Station front of POEA
Frontera Drive Boulevard
110 – P corner 2 – MRT station 2 – BT Philtranco 6 – BT along EDSA-
Frontera Drive and (EDSA) Robinsons Ortigas
Road D (Northbound)
104 – ITT along 3 – BT Ortigas 3 – SM Mega Mall B 4 – JT along Ortigas
Ortigas Ave. and Avenue connecting Ave. fronting
River EDSA Robinsons Northgate
87 – PO corner 4 – FXT / TXT at St. 4 – BT going North 6 – FXT corner of
Ortigas Ave. and Francis Square / SM EDA and Ortigas Ave.
Wilson St. Building B near Nothing but
Water
74 – UZ along Ortigas 5 – JT Pasig / Antipolo 5 – BT along EDSA- 8 – LB corner of EDA
Ave. and La Salle connecting to Meralco Mega Mall going and Ortigas Ave. near
Greenhills Avenue / Ortigas North Nothing but Water
88 – BL along EDSA 6 – FXT / JT 6 – BT near Star Mall 7 – BL between
near SEC connecting Meralco going South Ortigas Avenue and
Avenue and Exchange Hot Pink Lingerie
Road
81 – JT / ITT corner 7 – E-jeep at the 7 – JT to Kalentong 6 – FXT along ADB
Ortigas Ave. and intersection of Garnet Ave. near Seven
EDSA Road and Emerald Corners
Ave.
86 – PO corner 8 – JT going to 1 – PO along EDSA –
Ortigas Ave. and Binangonan / Antipolo MRT Ortigas Station
EDSA
84 – PO corner EDSA 9 – MRT Shaw Blvd. 4 – MRT Ortigas
and Ortigas Ave. at Station Station
the Nuyda side
83 – PO corner 10 – JT along EDSA 3 – P between ADB
Ortigas Ave. and Central and Podium
EDSA near POEA
85 – PO corner 11 – Crossing near 6 – FXT along Bank
Ortigas Ave. and MRT Ortigas (crossing Drive
EDSA near the EDSA is illegal; should have
Shrine pedestrian or bridge
from other side /
extension)

6


90 – WW near the 12 – BT along EDSA- 4 – P at SM Building A
EDSA Shrine Robinsons / Origas
Ave. going North
75 – LB corner 13 – BT near EDSA 3 – LB in front of SM
Ortigas Ave. and Shrine Mega A
EDSA near the EDSA
Shrine
73 – FXT corner 14 – JT corner 6 – BT corner EDSA
Ortigas Ave. and Ortigas Ave. and and J. Vargas Ave.
EDSA near Nothing Arcadia Ave.
but Water
82 – BT along Ortigas 15 – FXT near EDSA 6 – TXT along J.
Ave. near Northgate Shrine Vargas near The Black
Shop Boutique
64 – between Ortigas 16 – WW between 4 – PO at the
Ave. and Meralco St. ADB and Podium interection of St.
Francis, Bank Drive
and J. Vargas Ave.
72 – UZ near St. 17 – TT corner EDSA 6 – FXT along J.
Pedro Poveda College and Sultan near Sierra Vargas and SM Mega
Madre B
71 – UZ near 18 – TT along EDSA 3 – UZ along ADB
Greenhills Christian in front of Ave. near Landes
Fellowship Teleperformance
77 – P between Ruby 19 – TT corner 3 – LZ along ADB
Road and Topaz Road Mayflower and United Ave.
Ave.
78 – P between ADB 20 – TT corner 3 – P between Ruby
Ave. and Topaz Road Pioneer and San Rafael Road and Topaz Road
St.
63 – WW along 25 – (blank) corner 4 – P along J. Vargas
EDSA near MRT ADB Ave. and Opal near August 1
Ortigas Station Road
51 – MRT / WW at 27 – BT near POEA 4 – P along Garnet
the MRT Ortigas Road near Engine Red
Station Solutions
105 – P between ADB 28 – ITH corner Shaw 6 – FXT along Onyx
and Podium Blvd. and San Miguel Road near Marco
Ave. polo
101 – P at the Podium 29 – ITH along Florida 4 – UZ along Emerald
near SEC Ave.
52 – BT Philtranco 30 – ITH corner 3 – P at Skyads Corp.
Ortigas Ave. and
SkyCity / EDSA
103 – FXT at the SM 31 – BT along Ortigas 4 – P between
Mega A Ave. near La Salle Emerald Ave. and
Greenhills Ruby Road
89 – PO along EDSA 4 – UZ corner of
near IRC Building Sapphire Road and
Emerald Ave.
24 – Pocorner EDSA 4 – LZ corner Garnet
and Stanford Road and Emerald
Ave. near AIC Gold
Tower

7


56 – MRT J. Vargas 4 – LB corner of
Station EDSA and Cornell
25 – PO corner EDSA 6 – FXT along St.
and J. Vargas Ave. Francis near SM Mega
B
18 – PO at the 6 – TXT near SM
intersection of J. Mega B
Vargas Ave. and Bank
Drive
57 – ITH along 4 – PO along J. Vargas
Meralco Ave. Flyover Ave. neat Center
near Horizon Condo Point
53 – FXT / UZ corner 6 – FXT along Jade
J. Vargas Ave. and Road
Meralco Ave. Flyover
58 – PO at the 6 – FXT in front of
intersection of J. BDO / East Tektite
Vargas Ave. and Tower
Emerlad Ave.
38 – ITH at the East
Tektite Tower
91 – JT along Meralco
Ave. near Alexandra
Building D2
102 – FXT at SM
Mega B facing St.
Francis
12 – BT along EDSA-
Megamall
(Northbound)
35 – PO corner EDSA
and Cornell
17 – MRT Shaw Blvd.
Station
37 – WW along
Lourdes School of
Mandaluyong
11 – LP along San
Miguel Ave.
13 – ITT corner Shaw
Blvd. and One San
Miguel Ave.
14 –TT along Pioneer
St. near Cusina
Movela / Tapa King
15 – TT corner
Pioneer and Williams
20 – TT corner W.
Capitol Drive and San
Rafael near Petron
54 – ITT corner Shaw
Blvd. and St. Francis
16 – JT near La Perla

8


Bldg.
16 – TT along Pioneer
near One Gateway
Place
31 – JT near Unilab
3 – PO in front of
EDSA Central
34 – LB corner EDSA
and United Ave.
2 – TXT corner
United Ave. and Sto.
Cristo
39 – JT near Starmall
going to Kalentong
22 – JT between
Ortigas Ave. and N.
Western St.
21 – FXT between
Ortigas Ave. and N.
Western St.
70 - FXT along
Ortigas Ave. near
Chef‟s Catering
Services

Mapping Codes:
MRT – Metro Rail Transit
BRT – Bus Rapid Transit
BT – Bus Terminal
JT – Jeepney Terminal
FXT – FX Terminal
GTXT-GT Express Terminal
TXT – Taxi Terminal
TT – Tricycle Terminal
PT – Pedicab Terminal
TBT – Tricyboat Terminal
TH – Transport Hubs
ITH – Informal Transport Hubs
ITT – Informal Transport Terminal
P – Parking
BL – Bike Lane
BP – Bike Path
ML – Motorcycle Lane
BL – Bus Lane
LB – Loading Bays
LZ – Loading zones
UZ – Unloading zones
WW – Walkways
PO – Pedestrian Overpass

9


5.2 The second Workshop task was to identify immediate, short-term, and long-term
implementation opportunities for enhancing the grid by using pink sticker dots.


Elevated bike access No bike lanes; if there Bike-sharing program
from MRT station is, it‟s at a “bike at to decongest roads
your own risk” (e.g. Bike sharing
program in Paris)
River Network Move away from car-
Bikeway centric paradigm to
non-motorized: should
have shuttles, bike-
sharing programs
Bike lanes
Flower stations: Bike parks and lanes More bike parking
friendly to those who (Ortigas avenue to areas (instead of ads):
walk and/or bike (park Meralco Avenue require all
& bike / park & walk towards Cainta; Shaw establishments to
stations) (e.g. Ortigas- Boulevard going to provide bike parking
EDSA corner; corner Pasig; Frontera Drive) areas depending on
of J.Vargas and ADB size of area / building
Avenue) to improve
access within
Walk zones Walkways (Poveda Pedestrians aren‟t Open pedestrian
Guadix going to prioritized; there access (from SM Mega
Emerald Avenue / should be a Mall to ADB)
Ortigas Center) countdown for traffic
lights
Green spaces Pedestrian (MRT Turn the MMDA Improve sidewalks:
Ortigas station / impound lot into a more greenery,
improve drainage; park covered area
overpass J. Vargas to Clean the Pasig River
Ortigas center)
Provision for electric
vehicles: E-jeep
(United Avenue along
Pasig; Ultra going to
Ortigas; EDSA /
Robinsons and Ortigas
Bus Terminal)
Decongest by having a
BRT system areas (e.g.
St. Paul)
MRT tickets / cards
should be made
available from
convenience stores or
through cellphones
(e.g. 7-eleven)
No directories; better
plan can make
transportation faster

10


The common outputs from among the four groups include:
 Provision of bicycle facilities such as bike parks in buildings and bike lanes;
 Improvement of pedestrian facilities and walkways; and
 Making available green spaces.

Other responses obtained from the groups were the following:
 Use of electric vehicles such as e-jeepneys or e-buses;
 Having a bus rapid transport (BRT) system;
 More innovative way of accessing payment for the MRT; and
 Better planning by the transport sector and LGUs.

5.3 The third Workshop task was to identify opportunities for “moving money” by using
yellow sticker dots.


Small businesses Bike parks (MRT - SM Centralized parking
catering to basic / Mega Mall; MRT Shaw (Mobility Hub or
daily needs / Areas Boulevard; San Miguel “Mob Hub” and E-
with park & bikes Corporation Head shuttle)
(grocery stores, Office; Robinsons Bike sharing program:
coffee shops, meeting Galleria; corner people pay to use
places for people) Meralco and Ortigas bikes
Avenues; Ortigas
Avenue and Frontera
Drive; La Fuedas /
Eagle avenue)
Advertisements, Advertising through
vendo machines, or the bikes (e.g. Smart
concessionaires Bike, sponsored by
Smart
Communications)
Discourage cars:
impose congestion
charging in certain
areas (e.g. Singapore)
Park and E-jeep going
to Ortigas area
Charging stations for
the e-jeeps

The common outputs of the four groups are:
 Charging of bike / e-jeep parking areas
 Mob Hubs (Mobility Hubs)
 Bike-sharing programs
 Advertisements by commercial / business entities

11


5.4 The fourth Workshop task was to identify at least three key strategies for “moving
minds” by using orange sticker dots.


Walk the talk: Encourage people to Build and/or promote
sustainability is about use pedestrian or “Bike Mind” /
investing and staking bicycle facilities “Walking is healthy.”
commitments
Turn Emerald Avenue Assign certain days for
as vehicle-free area advocacy (e.g. No Car
every Sunday Day; Bike Day)
Pedestrian near ADB:
can ADB donate a
piece of the area for
people to move
around?
BRT system: bus
schedules (e.g. there‟s
a bus every 5 minutes)
Revive Banchetto /
weekend market
For the government Secure pedestrians‟
units, implement health against
CCA-DRR initiatives pollution
Organize “night”
rides: regular visibility
of people who walk or
bike (e.g. celebrity
endorsements)

Common threads of discussion among the groups include:

 Walking the talk – committing and investing for sustainable transport
 promoting non-motorized mode of transportation; and
 Assigning certain days for advocacy (e.g. Carless day, Bike day).

Other suggestions raised were:

 Implementing CCA-DRR, environmental and health initiatives especially for pedestrians;
 Having a bus schedule; and
 Enlisting celebrity support to make the advocacy more visible.

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5.5 The fifth Workshop task was to identify at least five research questions that will help
enhance their respective New Mobility grid.


Cost benefit study Study the feasibility CSR opportunities
Acceptability of for the investors or for businesses
business business sector to
finance / invest in the
new mobility
program

Zones for cooperation Consult/tap the
business sectors,
OCAI, Malls
Management

What facilities are GIS to map How do you build
needed to support / transportation routes terminals for E-jeep
promote the bike and and the overlaps near MRT station?
walkway system to What can we do to
encourage bikers and improve sidewalk
walkers? (e.g. near MRT-EDSA?
showers within Feasibility of
buildings) centralized parking
(i.e. “Mob Hub”)

Survey on the Perception study: How do we promote
acceptability of the what do people who the idea of non-
walkway/ bike park live here think of it motorized transport
lane project (green transport)? system (e.g. through
incentivized
programs)?

Where are people
coming from?

Will E-buses plying
around CBD be more
appropriate than E-
jeep?

Review political
delineations between
the three LGUs
(Mandaluyong, Pasig,
Quezon City)

Review of development
plans of the three cities
(Mandaluyong, Pasig,
Quezon City)

13


How do we integrate
“Mobility Program”
with development?
What are the
problems
encountered in the
implementation of
walkability program?
Jungle gyms, artwork
gallery, exciting
lighting, aviaries,
organic businesses

The groups were able to identify common research questions:
 Feasibility / Acceptability of financing or investments in New Mobility programs and
businesses;
 Cooperation among different sectors in implementing New Mobility initiatives;
 Identification of facilities needed to promote New Mobility initiatives (e.g. bicycle system,
walkways, Mob Hubs, and GIS technology in mapping); and
 Perception / Acceptability of people on New Mobility initiatives.

Other points raised by the participants were the following:
 Defining transportation routes (i.e., where are people coming from?);
 Integrating mobility with development;
 Reviewing political delineations and development plans among three cities (Mandaluyong,
Pasig, and Quezon City); and
 Finding the problems encountered in implementing walkability programs.

5.6 The last Workshop task was to identify policies that will remove barriers or provide
incentives to integrated innovation and implementation.


Land use policy: re- Provide more street Who will do
draw / redesign roads lighting maintenance and
since most roads operation?
were designed for
high-speed vehicle
motion
Review House Bill Widen sidewalks to
5240 (Bike Parking encourage use by
Law of the Philippines) pedestrians
Strictly implement the
anti-smoke belching
policy

To green Ortigas for
environmental
support

14


Give more power to Improve security
MMDA (eminent through PNP and
domain); traffic MMDA visibility;
doesn‟t stop in one install CCTVs
city
Meeting of Legislation for Public-
stakeholders Private partnerships
Cooperation between
Mandaluyong, Pasig,
Quezon City, and
from the whole
country
Engage with SM and
Shangri-La; link
Greenway Project to
SM Development
Can ADB provide
financial support?

Political will

Where to get funding

BRT along EDSA-
Shaw-Ortigas

Implement “No
garage, no car” policy

Apprehend road side
parkings

The groups identified that in order to achieve New Mobility, the following policies should be
taken into consideration:

 Review House Bill 5240 or the Bike Parking Policy;
 Review of the land use policy and redesign infrastructure and consider vehicle motion,
pedestrian facility, and street lighting;
 Improving security / management visibility through more MMDA power and installation of
CCTVs;
 Review legislation for public-private partnerships;
 Inter-LGU cooperation to promote New Mobility
 Financial support to the initiatives
 Enhance linkage / engagement among different stakeholders; and
 Provide support for green transport.

15


6.0 Synthesis and Next Steps

Dr. Marie Danielle Guillen, Project Manager of the
Catalyzing New Mobility in Cities Project under the
Ateneo School of Government, gave the synthesis of the
Workshop. She recognized that in the duration of the
Workshop, there was no mention of “traffic,” and instead,
the participants talked about how people move and what
people need. She reiterated the importance of mapping, as
was validated by a participant to be the „compass on where
to go.‟ Clearly, the New Mobility paradigm demonstrates
how people can connect not only physically but also in
terms of action, partnerships, and resource-sharing. She
followed with an invitation to a Social Enterprise and Social
Innovations Awards, the Project‟s search for innovative
Dr. Guillen (ASoG) giving the
Synthesis and Next Steps to be taken ideas on New Mobility. (Guidelines can be found at
http://inclusivemobility.net/awards/)

7.0 Closing Program
Certificates of Attendance (See Annex 6) were given to the participants by Dr. Segundo Romero,
Director of the iBoP Asia Program, Ateneo School of Government.

Dr. Romero gave the closing
remarks. He started by re-stating
an earlier suggestion of the
participants for ADB to give a
portion of its area (at least the
wall facing the MRT-Ortigas area)
to the public. He highlighted that
the New Mobility Mapping
Workshop evidently
demonstrated working together,
despite being strangers, for a
cause. He said that oftentimes,
people are used to solving
individual problems and not
community ones. With this, he
challenged the participants to
bring the initiative to their own
communities. Dr. Romero also
shared the Project‟s next activities Left: Dr. Romero (ASoG) giving the Closing Remarks;
– including more Mapping Right: Mr. Ung (ADB) thanking the participants who attended the
Workshop
Workshops and New Mobility
Forums to be organized at least twice a month in Ateneo School of Government. Finally, he thanked
the participants for their „carnival of creativity‟ shown during the activity, and equally gave gratitude
to ASoG‟s partners in organizing the Workshop.

16


Deputy Director General of the Regional and Sustainable Development Department of the ADB, Mr.
Wu Chu Ung, also thanked everyone who participated in the Mapping Workshop. He said that new
developments concerning mobility, particularly the walkways (e.g. Fort Bonifacio area), send great
message to the people. These kinds of initiatives not only make accessibility a notch better but also
contribute to low carbon footprint. He hoped that the Workshop will just be a beginning of more
concrete improvements in the near future.

The Workshop participants gathered for a photo session and then went for lunch that was
sponsored by Jollibee Foundation.

Participants to the 2nd New Mobility Mapping Workshop: Ortigas CBD and Surrounding Areas

Prepared By:
Marien Nilo-Fulo | Lorenzo V. Cordova, Jr.

17

ANNEX 1
List of Participants / Modes of Transportation Used


Annex 1
List of Participants / Modes of Transportation Used
Modes of
Name Organization
Transportation Used
1 Abano, Joanne ADB Carpool
2 Alcazaren, Paolo Philippine Star
3 Antonio, Richard CAI Asia
4 Aquino, Rey Cityland Megaplaza Tricycle, Jeep, Bus, MRT,
Walked
5 Arciaga, C. ADB
6 Asilo, Agustina ADB Tricycle, Van, MRT
7 Bagayaua-Mendoza, Gemma Rappler Inc. Car
8 Bathan-Baterina, Glynda CAI-Asia Car
9 Buencamino, Vic OCAI Car
10 Camagay, Manny ADB Walked
11 Carlos, Christopher CAI Asia
12 Chavez, Arlene ADB
13 Cleto, Benjamin Ateneo
14 Cordova, Lorenzo Jr. Ateneo School of Government
15 Cortes, Jose Miguel ADB
16 Dapilan, Anabelle Medical Plaza Ortigas Car, FX
17 Dayao, Dinna Ateneo School of Government LRT, MRT, Walked
18 Del Rosario, Mark Jordan Strata 2000 Condo Taxi
19 Dela Cruz, Bernardo One Corporate Tower FX, Walked
20 Felicisimo, Florinor St. Paul College, Pasig FX
21 Fischeliz, Liz ADB Walked
22 Fortuno, Ethel Wolda Tiklop Society of the Philippines MRT
23 Fortuno, Pio Tiklop Society of the Philippines MRT
24 Fulo, Marien Ateneo School of Government Bus
25 Galapin, Rico LGU Quezon City
26 Garcia, Gregg ADB Car
27 Gaw, Carolyn Firefly Brigade Car
28 Go, Raymund San Miguel Prop. Condo. Car, Walked
29 Guillen, Marie Danielle Ateneo School of Government Walked
30 Handayan, Larry LGU Quezon City
31 Lampa, Rogelio Quantuvis Resources Corp. Car
32 Lapeña, Carmela GMA News Online MRT, Jeep
33 Lazarte, Paul UA&P Jeep, MRT, Walked,
Company Car
34 Leomo, Yuri NEDA Jeep, Bus, Walked
35 Liao, Johnny ICA Car
36 Maralit, Rorelita NEDA Taxi
37 Maralit, Antonio Carlos La Salle Greenhills Car
38 Mejia, Joseph Jeep, Walked
39 Mesias, Nenita Poveda Car
40 Morales, Jomaico Cityland Megaplaza MRT, LRT, Walked
41 Naciongayo, Racquel CENRO Pasig City Car
42 Navasca, Herbert CAI Asia
43 Noroña, Noriel Cityland Megaplaza Walked
44 Oreta, Ma. Cristina E-MBM Car
45 Paje, Paulino Joy-Nostalg Center Bus, Walked


46 Pineda, Renato David Partnership for Clean Air Car
47 Punte, Sophie CAI Asia
48 Puti-an, Ivi Poveda Car
49 Rathnasena, Iresha CAI Asia Walked
50 Rea, Joseph Perfecto Mandaluyong City
51 Rendal, Samuel Greenhills Christian Fellowship Car, Hitched a ride
52 Romero, Segundo Ateneo School of Government Car
53 Ruzgal, Jessie JMT Condominium Walked
54 Sakamoto, Ko ADB Walked
55 Segovia, Victoria Partnership for Clean Air Tricycle, FX
56 Shah, Jim ADB
57 Singru, Ramola ADB
58 Thomas, Lainie ADB Walked
59 Topacio, Andrew CAI Asia
60 Velasco, Ma. Cristina MMDA Carpool
61 Villagracia, Ritchie CENRO FX
62 Viloria, Ma. Rebecca Pacific Center Jeep, MRT, Walked
63 Wright, Lloyd ADB Bicycle

ANNEX 2
Programme of Activities


Catalyzing New Mobility in Cities: The Case of Metro Manila
Ortigas CBD New Mobility Mapping Workshop

March 13, 2012

PROGRAMME OF ACTIVITIES

TIME ACTIVITY

8:00 – 8:30 a.m. Registration

8:30 – 8:40 Opening Program Neeraj K. Jain
- Welcome Remarks Country Director, Philippine Country Office.
ADB

Racquel Naciongayo
City Environment and Natural Resources
Officer, Pasig City
8:40 – 8:50 Introduction of Participants

8:50 – 9:00 New Mobility Mapping Overview Atty. Glynda Bathan-Baterina
Policy and Partnership Manager
CAI-Asia

9:00 –9:30 Walking Tour of Ortigas CBD Ateneo School of Government
(particular area to be determined)

9:30-9:45 Mid-Morning coffee break

9:45 – 10:00 New Mobility Mapping Workshop Lorenzo V. Cordova, Jr. EnP
Process Briefing Research Associate
Catalyzing New Mobility in Cities Project

10:00 – 12:00 Mapping Workshop Simultaneous New Mobility Mapping by
a. Reveal your new mobility grid (20 Workshop Groups
mins)

b. Identify implementation
opportunities. (20 mins)

c. Identify opportunities for “moving
money” (economic benefit). (20
mins)

d. Identify opportunities for “moving
minds”. (20 mins)


e. Raise queries to enhance grid. (20
mins)

f. Shape policy. (20 mins)

12:00 – 1:00 p.m. Group Presentations 10-Minute Group Presentations of New
Mobility Maps and Key Insights and
Proposed Initiatives

1:00 – 1:10 Synthesis and Next Steps Forward Dr. Marie Danielle Guillen
Project Manager

1:10 – 1:20 Awarding of Certificates
1:25 – 1:30 Closing Remarks Dr. Segundo Romero
Director

Master of Ceremonies: Richard Ricci Antonio (CAI-Asia)

ANNEX 3
New Mobility Mapping Workshop Overview

4/15/2012

Catalyzing New Mobility in Cities: The Case of Metro
Manila
Auditorium B, Asian Development Bank, ADB Avenue,
Mandaluyong City
March 13, 2012

1

New Mobility Mapping
Overview
Glynda Bathan-Baterina
Clean Air Initiative for Asian Cities Center (CAI-Asia Center)

13 March 2012

1

4/15/2012

Obsolete New Mobility
paradigm:
paradigm:
Develop
Build more sustainable
roads to deal transport
with increased systems through
demand for Avoid – Shift –
mobility Improve
measures

Why New or Sustainable Mobility?

• Reduce GHG emissions significantly
• Reduce energy consumption
• Reduce congestion
• Create more livable cities

4

2

4/15/2012

5
Source: GIZ-SUTP, with modifications

Avoid-Shift-Improve

AVOID SHIFT IMPROVE

Vehicle
efficiency
Integrated land- Non-motorized
use planning and transport
Vehicle
transport (walking, cycling)
technology
demand
management Public transport
Fuel quality

6

3

4/15/2012

Apply A-S-I to shopping

7
Source: GIZ-SUTP

NMT - Walking and cycling

8

4

4/15/2012

Public transport

9

What we will do today -
Walk

10

5

4/15/2012

Map

11

Report

12

6

4/15/2012

For more information

www.cleanairinitiative.org

CAI-Asia China Office CAI-Asia Center CAI-Asia India Office
center@cai-asia.org
cpo@cai-asia.org Unit 3505 Robinsons-Equitable Tower india@cai-asia.org
901A Reignwood Building, ADB Avenue, Pasig City Regus Elegance
No. 8 YongAnDongLi Metro Manila 1605 Elegance Tower, Mathura Road,
Jianguomenwai Avenue Beijing Philippines Jasola Vihar, New Delhi
China India
CAI-Asia Country Networks
China . India . Indonesia . Nepal . Pakistan . Philippines . Sri Lanka . Vietnam
CAI-Asia Center Members 229 CAI-Asia Partnership Members Donors in 2011
Asian Development Bank  ClimateWorks Foundation  Energy Foundation
• 45 Cities  Fredskorpset Norway  Fu Tak Iam Foundation  German International
• 19 Environment ministries Cooperation (GIZ)  Guangdong Government  Institute for Global
• 13 Other Government agencies Environmental Strategies (IGES)  Institute for Transport Policy Studies 
• 17 Development agencies and foundationsInstitute for Transportation and Development Policy  International Union for
Conservation of Nature  Korea Transport Institute  MAHA  Philippine
• 66 NGOs
Business for the Environment  United Nations Centre for Regional 13
• 37 Academic and research institutes
Development (UNCRD)  United Nations Environment Program Partnership
• 32 Private sector companies for Clean Fuels and Vehicles (UNEP PCFV)  Veolia  World Bank

7

ANNEX 4
New Mobility Mapping Guide


CATALYZING NEW MOBILITY IN CITIES PROJECT

NEW MOBILITY MAPPING

Innovations at the Base of the Pyramid
in Asia (iBoP Asia) Program
ATENEO SCHOOL OF GOVERNMENT
in cooperation with
Clean Air Initiative for Asian Cities Center

WORKSHOP GUIDE

WELCOME to the Metro Manila New Mobility Mapping Workshop, a half-day event that gives
participants the opportunity to collaboratively improve transportation in Metro Manila.

We do this specifically today by “revealing the existing New Mobility Grid” generating hitherto
unrecorded information about the location and interconnectivity of transport facilities and features
within a selected slice of Metro Manila – the Ortigas Center Business District and immediate
environment.

We are taking an approach utilized at the University of Michigan Sustainable Mobility Accessibility
Research and Transformation (SMART) Centre to identify, reveal and enhance the multi-modal/New
Mobility Grid in communities and regions around the world. The approach also facilitates
exploration of economic development, employment, and innovation opportunity as well as
approaches to marketing and communicating about the enhanced system.

Today’s New Mobility Mapping demonstrates process which if, relevant and applicable can be
replicated in other areas of Metro Manila by other stakeholders, the resulting maps of which can be
consolidated with the incremental database of sectional new mobility Maps. At the same time, the
connectivity maps can be easily made into door-to-door transport maps for users and distributed in
print or online. The mapping process both provides a tool for users for the short-term, and a tool
for identifying future enhancements for the long term.

Objectives of the Exercise (in Brief)
1. Reveal existing and potential transport connectivity grid including informal hubs and other
uncharted transport system features.
2. Provide stakeholders an opportunity to work together in accelerating and advancing
implementation of sustainable, connected, inclusive transport and generating and sharing
related information, and policy initiatives
3. Build on and further extend the shareable knowledge base of inclusive mobility-enhancing
features of the transport system

AVAILABLE TOOLS

Mapping Tools and Supplies
The following workshop tools and supplies are available for each workshop group:
1. An easel or flipchart for documenting discussions
2. Tracing paper for providing information without marking the base focus map (to increase its
reusability).
3. Round colored sticker dots (0.5 inch and 0.25 inch in diameter in red, blue, green, purple,
orange, yellow, and white colors)
4. Color markers for labeling added map features onto post-it notes
5. Post-it notes
6. Masking Tape for general use


7. Scissors for general use
8. Magnifying glass for general use

Less tangible Resources You have at Your Disposal
1. Diverse colleagues/group members
2. Knowledge of some of the transport features of the selected focus map segment
3. Some knowledge of what is connected
4. Sense of humour and creativity
5. Sense of civic duty/passion for improvement

Finding Your Group (as you find New Mobility)
You will be in one of workshop groups. Look at the colour of your name tag dot. It tells whether
you represent a government, an NGO, a big business, a small venture, or academe. Please make sure
that in your group every colour is represented. Please also favour group in which you know the least
number of people.

Getting Started
* First, please identify a rapporteur to take notes.
* Next, please identify a volunteer to report back to the larger group.
* Next, please identify, a group chair or facilitator to organize and steer the work of the group
according to the steps below.

Workshop Tasks
Each group will be assigned a specific area to work on for the following workshop tasks:
1. Reveal your new mobility grid. Using your focus map, use the blue dot stickers to
identify the New Mobility Grid by marking as many connection points as possible between
two or more modes and services. (20 minutes)

2. Identify implementation opportunities. Using your revealed grid, identify immediate,
short-term, and long term opportunities for enhancing the grid. Use pink dots for these
opportunities. (20 minutes)

3. Identify opportunities for “moving money” (economic benefit). Using your
revealed grid, use yellow dots to identify economic benefits and opportunities specific to
your grid including creating jobs, saving money, boosting business (new innovations, new
markets), and revitalizing local economies. (20 minutes)

4. Identify opportunities for “moving minds”. Identify at least three key strategies for
“moving minds” of both users and decision-makers. Use orange dots for these
opportunities. (20 minutes)

5. Raise queries to enhance grid. Identify at least 5 research questions or areas of
knowledge or data pursuit and/or initiatives that will help you enhance your New Mobility
Grid. (20 minutes)

6. Shape policy. Identify policies that will remove barriers to (or provide incentives to)
integrated innovation and implementation. Note that they don’t all have to be
transportation policies. They may be policies relating to land use, energy, economic and
finance, information and communications, innovation, social, tourism, and others. (20
minutes)

Each participant will be assigned a set of number codes (e.g. numbers 1 to 10; 11-20... 91-100) that
will correspond to the comments/insights for each dot.


Workshop Output Presentation
1. Each group will be given 10-12 minutes to report on the results of their performance on the
six tasks.
2. In plenary, the groups identify
 Common Themes across the 4 tables
 Common Ground across the 4 tables
 Points of innovation and variation across the 4 tables

Next Steps
The workshop working in plenary identifies the following:
 Strategy for more New Mobility Mapping
 Strategy for organizing for implementing identified initiatives


Annex 5
Photo Documentation

Opening Session


Walking Tour Around
Ortigas CBD and
Surrounding Areas


Mapping Workshop


Reporting
of Outputs


Closing Program

Certificate of Completion
SMART New Mobility Mapping and Implementation Workshop

has completed the New Mobility Mapping and Implementation Workshop and has gained skills related to advancing
and accelerating integrated and sustainable transportation systems in communities. This activity is based on the
approach used by the University of Michigan SMART Centre.

On this 13th day of March in 2012.

Sophie Punte Segundo Romero
Executive Director Director, Inno

Ortigas New Mobility Mapping Documentation

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