Plataforma Inteligência Analítica em Saúde para Planos

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Luis Claudio S. Peixoto

Plataforma Inteligência Analítica em Saúde para Planos

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Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Among the specific topics will include the following: - Learning the implications of each major screen size and device - Determining what devices your subscriber base is using and how and where they are converting - Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise - Creating a consistent user experience across email and Web/landing pages - Examples and key best practices - Communicating with your designer and programmer - Testing, learning, optimization and measurement/analysis - Future trends and predictions This presentation was given at Silverpop Amplify 2013 on May 16, 2013 by Alex Williams, Trendline Interactive & Justine Jordan, Litmus.

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El "Libro del Mar" es una obra editada por la Dirección Estratégica de Reivindicación Marítima (Diremar), la cual recoge el aporte de muchos estudiosos y especialistas, entre ellos historiadores, diplomáticos, sociólogos, economistas y abogados, eficientemente coordinados. Este texto referido al mar no es el primer libro que se produce desde una entidad estatal, el mismo no sería posible sin la existencia de otros esfuerzos editoriales de años pasados. El "Libro del Mar", en contraste con las publicaciones anteriores, repasa la historiografía boliviana sobre el diferendo marítimo junto con los compromisos de Chile para negociar con Bolivia un acceso soberano al mar. También incorpora el texto de la aplicación boliviana ante la Corte Internacional de Justicia (CIJ), enfocada en la obligación de Chile de negociar un acceso soberano al océano Pacífico. Según el ex presidente boliviano Carlos Mesa, quien es responsable de difundir la demanda marítima, el libro contiene todos los argumentos esenciales para decirle a la comunidad internacional que Bolivia tuvo mar, que le fue arrebatado y que a lo largo de decenas de años Chile hizo compromisos bilaterales para darle al país un acceso soberano al mar.

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7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is How is it different to User Centered Design? User Centered Design is. CCD Principle #1 ATTENTION RATIO Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page ATTENTION RATIO AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP Why use landing pages? Email marketing To all of the above QR code destinations Contests Surveys “Every marketing campaign needs a dedicated landing page”! CCD Principle #2 CONVERSION COUPLING Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match Matching the copy of your ad to the headline of your landing page. Easy right? Your homepage is brand central station Quality Score goes up! Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match A Facebook Ad The destination landing page That’s great design match CCD Principle #3 CONTEXTUAL DESIGN Contextual Design In Action What’s the experience on this page? Contextual Design Research Question: What do you think of our templates? The solution: Context of use Show me how I would use this The result? “High-converting landing pages create a conversation based on context”! *I get it wrong too. Super generic headline Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME. Let’s try that again The click source The Smart Marketers Landing Page Conversion Course Co-branding Great conversation momentum Contextual Design Takeaways Let’s talk CCD analytics for a second… Are we getting the right conversions? Lots of A/B tests flat line. What then? Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH Homepage long vs. short A/B test Measure the whole funnel not just the top Measure their retention not just first conversion CCD Principle #4 CONGRUENT DESIGN Content Alignment Does your page tell a story? Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam CCD Principle #5 CLARITY White Space Designing for delight Too much me Not enough you Back to the analytics… Are my tests actually winning? Can you always trust your test results? “Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal New CTA increased click-throughs to the pricing page by +80%. CCD Principle #6 CREDIBILITY Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study “Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?” Clarity vs. Credibility IT ALL COMES BACK TO CONTEXT ! Pro Credibility Tip Ask people to trust you. CCD Principle #7 CONVERSION CONTINUANCE Please sir, I want some more Webinar registration page The confirmation page The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)

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