The document provides guidelines for creating effective websites for organizations, recommending that websites have a clear purpose, be user-friendly, media-friendly, include news/blog functions, create brand clarity, leverage social media, and be responsive. Websites should have an immediately apparent main purpose, focus on visually appealing and quality content, and be easy to navigate and contact the organization. They should also make documents and media accessible, include dynamic news and storytelling content, consistently brand the organization while leveraging social networking, and be compatible with multiple devices.
2. Effective websites for effective communication
The purpose of the website
User Friendly
Media Friendly
News/Blog function
Create brand clarity
Leverage Social Media
Responsive web design
INTRODUCTION
3.
4.
5. THE PURPOSE OF THE WEBSITE
What is our site’s purpose?
Clear description of the purpose
immediately apparent
Design Homepage
7. For a powerful home page
Purpose immediately apparent on the home
page
Images that show the organization’s work
Not intense, not text-heavy on the first page
Basic areas of engagement in the navigation
bar for the user
Easy to navigate the user into the secondary
pages of the website
USER FRIENDLY WEBSITE
SIMPLICITY
11. What the visitor expect from us
What we want from the visitor
Description of the visitor
People who are affected by our work
People who want to work on the same
development objectives of ours.
USER FRIENDLY WEBSITE
FOCUS ON QUALITY CONTENT
12. Deliver your clear and concise
information from the visitors’ point of
view
Make it easy to contact you
Contact information
Staff information
USER FRIENDLY WEBSITE
FOCUS ON QUALITY CONTENT
13.
14. Each document should be downloaded from a HTML
landing page that includes a summary of the
document’s contents.
This page should also include highlights from the
document
For large documents, landing page should include
downloads for sections/chapters of the document.
Make downloadable documents
findable through landing pages
15.
16. Be sensitive to the media
Press room should be a self-serve area
Media contact
Logo of your organization
High quality photos
Videos
Related media kits
Translation to local language is key
MEDIA FRIENDLY WEBSITE
18. Provides a dynamic content to the site
Recent Activities, Events, Media Coverage
Participation can be improved via newsletters
Bring you more traffic
Important for Search Engine Optimization
NEWS/BLOG FUNCTION
25. Consistent branding on our website and project sites
Will strengthen our organization’s recognition
Our organization’s branding should not be
overwhelmed by the volume of partner logos
Consistent branding
26.
27. 67% of the world’s internet population visits social
networks
22% of the world’s online time is spent on social
networks and blogs
13 billion videos on youtube and 2 billion videos on
Facebook are viewed every month
60% of time spent on the mobile web (in the US) is
spent on social networking sites
Presence on social media platforms
extends audience
36. Highlight the expertise of your organization from the
audience’s point of view
Make it easy to contact you
Design your site in a responsive way
Make your site easy to use
Update your site’s content quite often
Use social media to promote your work
RECAP
Notas do Editor
The first thing you should think about your website is its purpose. You may make a list of your priorities related to your website.This questioning will be reflected, first of all, on your design and homepage. You make sure your organization’s purpose is immediately apparent and clear in your website. One should not take for granted that visitors already know about your organization.
Photos of people who are impacted. Photos tells about your organization. Photos makes complex concepts simple.
TheHumanDevelopmentReportwebsitefollowsbestpractice of providing a HTML landingpagethatincludes a summaryandhighlights.
It is highly important to update visitors on recent activities, media coverage, upcoming events, and important developments related to your organization. It shows that the organization is constantly taking action and it provides a dynamic content to the site.You may either have a news section or a blog in your website which should be robust, updated and relevant all the time. You may also have newsletter on a regular basis and make sure people are subscribe to this newsletter. This is also another way to engage people who have visited your website and who want to be informed about your organization on a regular basis. It gives people a reason to come back to your site and also keep you connected with them.This keeps your site visible and makes it more likely that they will become more involved in the future. In addition, blogs and news centers are often quoted by other blogs and news sites. This increases the exposure of your site and will likely bring you more traffic.And constantly updated content increases your search engine visibility. This makes it easier for people actively looking for information related to your organization to find your site.
You may also want to feature success stories on your website related to your work, from people who are impacted or from people who are involved in and have made a change with your work. Audience can relate better to a personal story.
Website contains your non-time relevant content. Social media is time relevant and social media are an increasingly significant source of traffic for the websites. You can turn every site visitor to a promoter by adding social sharing tools like ‘Like’, ‘Tweet’ or ‘+1’ buttons. Each site visitor that clicks on these buttons exposes their friends and followers to the organization’s work. Social tools create deeper engagement, giving people good reasons to share content. Hence investment in reaching out to Social Actors pays off as social media visitors are staying longer on your site than the average visitor and looking at more pages than visitors coming from other sites.
For instance, flash elements do not work on every device.