Small and medium manufacturing enterprises across Europe are completely alone in facing the future and imaging what’s next. They have been abandoned by trade associations and unions that, at the same time, have become incapable to read the markets and the society at large. They are facing fast cultural changes that cannot be interpreted without a new consciousness about what cooperations and collaboration means today, technology approach and collective intelligence potential, platforms and business modeling techniques. This is the real tragedy we observe every day spending almost half of our time trying to develop projects aimed to increase they potential and exposure, and the other half explaining why they should join and how they must change their minds. Out there, they are dying, leaving millions of people unprepared to the future. That’s why we need to build an instrument and spread an actual strategy to leverage politicians and trade associations on the importance of changing manufacturing culture. It’s not about exploring business opportunities in “new markets” or only “building new markets”, it’s about moving manufacturing from one-to-one and one-to-many to p2p, this time involving small companies. This workshop is intended to be a kick-off for an international team aimed to develop a strategic toolkit specifically oriented to this. We must explain with examples, strategies and behaviors how to turn companies into public commons. After Paris we’ll develop the website and the project will be opened to everyone collaboration. If you plan to join us or simply follow our work, consider to subscribe to the newsletter here, or write a line to hello (at) manufacturingrecovery.tk

1. Manufacturing
Recovery
Toolkit
toward an (open)
Paris / May 20th 2015
slow/d
Andrea Cattabriga @andrecatta

2. why
Small and medium manufacturing
enterprises across Europe are
completely alone in facing the future
and imaging what's next. They have
been effectively abandoned by trade
associations and unions that, at the
same time, have become incapable
to read the markets and the society
at large.
They are facing fast cultural changes
that cannot be interpreted without a
new consciousness about what
cooperations and collaboration
means today, technology approach
and collective intelligence potential,
platforms and business modeling
techniques.
This is the real tragedy we observe
every day spending almost half of our
time trying to develop projects aimed
to increase they potential and
exposure, and the other half
explaining why they should join and
how they must change their minds.
Out there, they are dying, leaving
millions of people unprepared to the
future.
That’s why we need to build an
instrument and spread an actual
strategy to leverage politicians and
trade associations on the importance
of changing manufacturing culture.
It’s not about exploring business
opportunities in “new markets” or
only “building new markets”, it’s
about moving manufacturing from
one-to-one and one-to-many to
p2p, this time involving small
companies.
This workshop is intended to be a
kick-off for an international team
aimed to develop a strategic toolkit
specifically oriented to this.
We must explain with examples,
strategies and behaviors how to
turn companies in public
commons.
That’s it.

3. what(we are going to lose)

4. how do you imagine
the future
of manufacturing?

5. maybe something
between this…

6. this…

7. and this?

8. I agree but…

9. it will take some years
to become feasible

10. sometimes, thinking about the future
makes us forget
the present

11. people loss their job in
manufacturing sector since 2008
in Europe
- 3,4 mln

12. and leave behind valuable things

13. artisans
deep knowledge
traditional techniques

14. craftsmen
deep knowledge
specific tools

15. small enterprises
specific knowledge
high-technology facilities

16. no, it isn’t
all lost

17. we have a treasure
to save

18. knowledge
skills
jobs
culture
humanity
territories

19. factoriesDIY shared facilities
SMEs
artisans
craftsmen
fab labs
micro-factories
people
makers
robots
machines
few people

20. mission

21. bring the most of them
to a safer place
turn weaknesses into strengths
convert production
collaborate
integrate production with social capital
become commons

22. …the collaborative way

23. integrating revenues
from production only,
with a comprehensive set of
actions and good practices
(maybe more intangibles?)

24. what’s
going on

25. - InfoPro. Open Information processing within
Innovation Networks
- OPINET. Open Innovation Networking
Platform for SMES
- HYBRISECTORS. Open Innovation in sectors
with potential hybridation
- ORP. Open Research Platform
- SFFS. Open Innovation through Shared
Facilities and Facility Sharing
- BMOI. Business Models for Open Innovation
1. not adoptable by artisans
and micro companies
2. high capital consuming
3. too institutional
4. low agility level
EU open innovation
strategies

26. 1. not adoptable by artisans
and micro companies
2. high costs
3. very closed-IP oriented
4. not that nimble…
technology clusters
initiatives

27. not that accessible,
lack of long term strategy,
lack of practical tools
easy to be applied

28. on the other side…

29. P2P initiatives

30. tools

31. we don’t have the recipe
(yet), but we have good
lines of action
to be connected

32. local manufacturers
as commons
which implications brings to start
considering them as a community
value? how to extract economic value?
1

33. sharing/exchanging
knowledge
what does it means to
enter the era of open innovation?
2

34. become“open” and
networked facilities
what kind of strategies and
interfaces could turn closed sheds
into accessible facilities?
3

35. technology transfer
from companies to people
what does it really means
to transfer knowledge to
local communities?
4

36. EDUCATION
TOURISM/STORYTELLING
KNOWLEDGE SHARING
& VALORIZATION
FACILITY SHARING
DISTRIBUTION (LOCAL/GLOBAL)
DISTRIBUTED/P2P
MANUFACTURING
production
intangibles
FACILITY HYBRIDIZATION
topics
PLATFORMS
CLUSTERS (logical)
DISTRICTS (geographic))
COOPERATION
ASSOCIATIONS
tools
SOCIAL VALUE?
POLICIES

37. let’s build it

38. workshop
Andrea Cattabriga andrea@slowd.it @andrecatta
http://manufacturingrecovery.tk

39. workshop program
✓ Participants mapping / round robin - 10’
let’s know each others, our expertise, expectations and
possible contribution
✓ Empathizing with cases - 30’
personas given
empathy map
values: facilities, knowledge, technology, culture/
heritage, market attractiveness
✓ Connect personas with topics - 30’
create opportunity areas intersecting values and topics
what tools could be used for each topic?
brainstorm some ideas
✓ Results showdown 15’
✓ Next steps: toolkit outputs - 10’
Project setup (tools, community dev.)
Data collection (profiles, case histories)
Pattern definition, from case to best practice scenarios
to be applied
Tool design
Measuring and findings
Papers and community development

40. round robin - 5’
Participants mapping
let’s know each others!
Tell us your:
✓ name, country, interests
✓ your expectations for the Manufacturing
Recovery Toolkit
✓ remember and share the last experience
with a local artisan

41. Empathyzing
1. case definition
2. empathy map
3. defining values:
facilities, knowledge, technology, culture/heritage, market attractiveness
30’

42. 1

43. 2

44. 3

45. personas
5’
name
location
products
history
relations with
other companies
and territory
1
2
3

46. empathy mapping
12’ think
say and do
what to expect from future
major preoccupations
worries & aspirations
does for changing
say in regards of work
see
market changes
customer behaviors
things he tends to
hear
pain gain“wants”/needs
measures of success
fears
frustrations
obstacles
what employee say
what colleagues say
what politicians say

47. value definition
8’
facilities
knowledge
technology
culture/heritage
market attractiveness
where is value allocated in?
1. rate each category 1-5
2. define each category with a sentence
e.g. good and still efficient machines, underused
e.g. he is one of the few in the area to know
that technique

48. 15’
Connections
1. create opportunity areas intersecting values and topics
2. what tools could be used for each topic?
3. brainstorm some ideas

49. value definition
7’
facilities
knowledge
technology
culture/heritage
market
attractiveness
1. create opportunity areas intersecting values and topics
2. what tools could be used to catalyze a good practice?
3. choose a combination /value+topic and try to
brainstorm some ideas
social value?
education
knowledge sharing
tourism/storytelling
distribution (local/global)
facility sharing
distributed/p2p manuf.
facility hybridization
topicsvalues
policies
clusters (logical)
districts (geographic))
cooperation
associations
platforms
tools (just a few…)
+5’ +3’

50. you look beautiful :)

51. 12’
Showdown
share with us your ideas in less than 2 minutes

52. what we are going to do
next steps
1. Project setup (collaborative tools, community dev.)
2. Data collection (profiles, case histories)
3. Pattern definition, from case histories to best practices
4. Tools design / what
5. Measuring and findings, papers suggestions?
6. Launch and dissemination (early 2016?)

53. we need contributors!
researchers, companies,
communities and
passionated persons
write to hello@manufacturingrecovery.tk
and submit to the newsletter

54. thank you!
Andrea Cattabriga @andrecatta
http://manufacturingrecovery.tk
or write to hello@manufacturingrecovery.tk
to join the team or subscribe to the mailing list at: