1. Electronic Marketing : Internet Marketing,
Database Marketing and Direct Marketing

2. Trainings by Vidya Bhagwat
Objective :
• E-marketing objectives define what you want to achieve
through your e-marketing campaign. They set the reasons
why your business wants to go online and allow you to
estimate and monitor the progress of your online marketing
activities. They also provide an incentive to focus on critical
areas and formulate strategies to help achieve intended
objectives.
• Different businesses may develop different e-marketing
objectives depending on their individual circumstances.

3. Trainings by Vidya Bhagwat
Introduction :
• "Marketing has changed. Traditional advertising does not work,
brochure-like websites do not work, the web has given people ultimate
freedom of choice and of goods. When there are no monopolies and
constrictions, interrupting people's lives is not effective marketing
anymore." Damien Mulley
• There are no secrets. The networked market knows more than
companies do about their own products. And whether the news is good
or bad, they tell everyone. Clue train Manifesto
• An online marketer now needs to find where people are congregating
online and needs to engage them in a meaningful way. Be it in matching
with what they are looking for, watching how they interact and
understand what they’d like or listening to their natural opinions on your
company or market and reacting to that.

4. Trainings by Vidya Bhagwat
Benefits To Buyers
Buying a new home is one of the most exciting (and
stressful) events in a person's life! We want to take the stress &
uncertainties out of the process by listening to your questions,
addressing your concerns, & providing expert advice along the way.
We enjoy educating buyers on all the different aspects of
the real estate buying transaction - from what style of home might
work best for them, to the different financing options available to
them. We cover down payment, closing costs, mortgage insurance &
title insurance questions as well as inspection, appraisal & home
warranty issues.
Real Estate Consultants, Inc. specializes in residential real
estate purchases - homes or rental properties. And since that's our
specialty, we have a vast amount of knowledge & expertise in that
area to help you make the best decisions possible for you & your
family.

5. Trainings by Vidya Bhagwat
Types of Network
Having access to an Internet network is vital in today's
fast-paced society for accomplishing on-the-go tasks such as
scheduling last-minute business meetings and communicating
during emergencies. Several types of secured, Internet networks
exist to allow for this communication. Internet networks use a
variety of wireless signals, physical wired connections and hardware
devices to achieve connectivity goals.

6. Trainings by Vidya Bhagwat
Internet Explosion
• As its popularity has grown, the Internet has become the backbone of
the modern, information-driven economy. It has been a major force
behind the globalization of business, giving companies a new way to
connect with existing and potential customers around the world. The
Internet has also become a major source of “infotainment” for young
and older people alike, allowing them to chat with other users and find
resources on every hobby and interest imaginable.
• While the Internet has proven to be an invaluable source for educational
information, it also is a method for disseminating pornography and
other “indecent” material. Although no single authority regulates the
Internet, numerous legislative initiatives have targeted it for censorship.
The private sector has also taken some steps on its own: in 1995, for
example, the online service CompuServe decided to block subscriber
access to pornographic pictures and discussion groups on the Internet. A
year later, however, the service reversed its decision in response to
criticism from free-speech activists and other groups. As Internet use
became increasingly widespread in subsequent years, regulation
remained a frequent topic of debate.

7. Trainings by Vidya Bhagwat
Benefits
• The most important benefit is the level of convenience that the buyer
enjoys. In contrast to the bustling local courthouse or a crowded
auction hall, buyers can bid for quality merchandise on auction websites
from the comfort of their own homes. Moreover, the auction is open
round the clock till it draws to a close. Hence, the buyer can bid at a
suitable time from any convenient place. It gives buyers considerable
time to ponder over their bids.
• Bidders can choose from a wide variety of listings that also display
essential information of any product under consideration. such as
pricing, description, and so on. Good auction websites always maintain
transparency on the mode of operation. Online auctions also foster
privacy, security, anonymity, and easy access.
• There are no geographical barriers for bidding. Buyers can virtually bid
for products from any corner of the world.

8. Trainings by Vidya Bhagwat
• E-Business (electronic business) is using technology to improve your
business processes. This includes managing internal processes such as
human resources, financial and administration systems, as well as
external processes such as sales and marketing, supply of goods and
services, and customer relationships.
• The way in which you manage your business relationships has not
changed, but the way they are referred to when using E-Business tools
has. They are becoming more often known as:
Business to business (B2B).
Business to consumer (B2C) (also known as E-Commerce).
Government to consumer (G2C).
Government to business (G2B).
E-Business

9. Trainings by Vidya Bhagwat
E- Commerce
• Electronic commerce, commonly known as E-commerce or E-Commerce,
is trading in products or services conducted via computer networks such
as the Internet. Electronic commerce draws on technologies such as
mobile commerce, electronic funds transfer, supply chain management,
Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data
collection systems. Modern electronic commerce typically uses the
World Wide Web at least at one point in the transaction's life-cycle,
although it may encompass a wider range of technologies such as e-mail,
mobile devices, social media, and telephones as well.
• Electronic commerce is generally considered to be the sales aspect of e-
business. It also consists of the exchange of data to facilitate the
financing and payment aspects of business transactions. This is an
effective and efficient way of communicating within an organization and
one of the most effective and useful ways of conducting business. It is a
Market entry strategy where the company may or may not have a
physical presence.

10. Trainings by Vidya Bhagwat
• Electronic marketing is directly marketing a commercial message to a
group of people using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing. It
usually involves using email to send ads, request business, or solicit sales
or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing can be done to either sold lists or current customer
database. Broadly, the term is usually used to refer to:
• Sending email messages with the purpose of enhancing the relationship
of a merchant with its current or previous customers, to encourage
customer loyalty and repeat business.
• Sending email messages with the purpose of acquiring new customers or
convincing current customers to purchase something immediately.
• Adding advertisements to email messages sent by other companies to
their customers.
Electronic Marketing

11. Trainings by Vidya Bhagwat
Basic Website Types
1. Personal Websites
2. Photo Sharing Websites
3. Writers / Authors Websites
4. Community Building Websites
5. Mobile Device Websites
6. Blogs
7. Informational Websites
8. Online Business Brochure/Catalog
9. Directory Websites
10. E-commerce Websites

12. Trainings by Vidya Bhagwat
1. Personal Websites :
Your Internet Service Provider may offer you free
server space for you to create your own website that might include
some family photos and an online diary. Usually these will have a web
address (URL) looking something like this: www.your-isp.com/~your-
user-name/. This type of site is useful for a family, teenagers,
grandparents, etc. to stay in touch with each other. This type is not
advisable for a small business because the URL is not search engine
friendly and the limited server capabilities your ISP offer may not be
sophisticated enough for a small business website.
2. Photo Sharing Websites :
These types of website are cropping up like fleas
on dog. There are web companies like, Flickr.com, Photosite.com, and
Google's Picasa. There could easily be over a hundred such sites that
offer free photo sharing paid for by their online advertising. Also, many
digital cameras and photo printers now come with software enabling
mere mortals to create digital photo slide shows and upload them to
the web.

13. Trainings by Vidya Bhagwat
3. Writers / Authors Websites :
Writer's and Author's websites are part of what's
known as the Writer's or Author's Platform in the publishing business.
The platform includes, a website, a Face book presence, blog, Twitter
account, and the old fashioned mailing list. Many publishers will ask a
prospective client about their platform. In other words, "If we publish
your book, what sort of a reader base do you already have that we can
count on to buy your new publication?" Fairly weighty request,
wouldn't you say? For now, let's concentrate on the website part.
4. Community Building Websites :
These websites build online communities of
people who want to interact with other people socially or meet people
who share their interests. The best known website of this type is
probably FaceBook.com. There is also Linkedin.com, and let's not
forget the old MySpace.com just to mention a few. For sharing and
discussing mutual interests, there are online forums for practically any
subject you can think of. Forum websites can be a great source of
information and help for the small business person. (I'm sure there is a
forum dedicated to your type of business.

14. Trainings by Vidya Bhagwat
5. Mobile Device Websites :
Although in its infancy, the use of mobile devices
(cell phones, PDAs, iPods, iPhones, etc) will become much more
widespread and prevalent. One problem is that standard websites are
difficult to view and take a long time to download on some of these
devices with their small screens and wireless connections. Websites
whose pages are narrower in width and take up less bandwidth work
much better for mobile devices. A new domain designation has been
created to identify websites that are "mobile friendly". That is .mobi, as
in www.xislegraphix.mobi, if I had such a site. If you have a small
business that would benefit from being viewed on a mobile devise, you
should consider investigating the possibilities now and get in on the
ground floor of this trend that is only going to expand.

15. Trainings by Vidya Bhagwat
6. Blogging Websites :
People took the words Web Logs and shortened it to
Blogs—online diaries, journals, or editorials, if you will. My, how Blogs
have taken over the Internet. A person used to be outdated if he/she
did not have a website, now having a blog is de rigeur. A blog owner
will log-on daily, weekly, or whenever, and write about whatever is
going on in their lives or business, or they may comment on politics
and news.
7. Informational Websites :
A major informational site is wikipedia.org, the online
encyclopedia. And it is unique, because it allows visitors to contribute
and edit articles. Now your small business may not want such a
comprehensive site, but if you have information to share of sell, an
informational website would fill the bill. Suppose you have a
landscaping business. You could create a website that lists plants with
their definitions and planting and caring instructions. This would be
helpful to people, and you would use it to lead people to your nursery.
Of course you could "hybrid" this site with e-commerce and also sell
your plants online.

16. Trainings by Vidya Bhagwat
8. Online Business Brochure/Catalog Websites :
In the days before the Internet, we used the print,
radio, and television media to spread the word about our businesses.
Now we can cast a large net, reaching literally millions of people with
just one website. With your online brochure or catalog, you can show
anyone who looks for and finds your website, photos and descriptions
of your products or services. To some this may sound like an
Ecommerce Website, but there are many businesses that deal in
products or services that are not sellable over the web—think hair-
stylist, dentist, or day-care center.
9. Directory Websites :
Just as we used to use the printed Yellow Pages in
phone books to find services and businesses, today we have website
directories. The Yellow Pages has one, YP.com. Directories can be
dedicated to a certain topic or industry, or they can encompass
geographical areas. Search Engines, such as Google.com and Yahoo.com
can be considered directories, but since their databases are so large,
rather than searching alphabetically, one enters a search term in the
search field.

17. Trainings by Vidya Bhagwat
10. Ecommerce Websites :
Ever hear of Amazon.com? It's one of the grand-
daddies of all ecommerce websites. But you don't have to be an
Amazon to sell your products online. There are millions of small
businesses who use their ecommerce websites to sell their products
over the Internet. Just about anything that can be sold in a brick-and-
mortar store can be sold online—with much less overhead! Is an
Ecommerce Website right for you?

18. Trainings by Vidya Bhagwat
Direct Marketing
Direct marketing is a channel-agnostic form of
advertising that allows businesses and nonprofit organizations to
communicate straight to the customer, with advertising techniques
that can include cell phone text messaging, email, interactive
consumer websites, online display ads, database marketing, fliers,
catalog distribution, promotional letters, targeted television
commercials, response-generating newspaper/magazine
advertisements, and outdoor advertising. Amongst its practitioners,
it is also referred to as Direct Response Advertising.

19. Trainings by Vidya Bhagwat