2. About us
LDX is a cool place to discover amazing products and
brands at incredible prices. Our team of product fanatics
scours the world for those unique products that enhance
our lives in some small way. Benefit from our 250,000
strong community of pragmatic consumers.
4. 250,000 audience
CURRENTLY
DUX
INFLUX
12,000
NEW SIGNUPs
Our team has a strong customer acquisition capability,
comprising world class SEO, SEM, copywriting and
design expertise. Starting off from a strong base we
expect significant member growth and are targeting
500,000 members over the next two years.
500,000 MEMBERS
FUTURE
5. 35%
65%
Age Range: 25-45
Tech & Web Savvy
High Disposable Income
$75k + per year
PERTH
15%
FOOTPRINT
OF LDX
BRISBANE
30%
SYDNEY
40%
LDX members are affluent, live an active lifestyle
and are in their prime consumption years.
MELBOURNE
15%
6. the social
twist
Every brand is represented by a brand
ambassador, an individual chosen carefully
based on their passion for the product, on
screen appeal and their story.
7. 1
2
3
4
e
Congratulations your brand has
been chosen to be featured on LDX
Agreement on products, styles,
quantities, pricing and timeline
how does
it work?
Three mail outs per week
LDX and the brand agree on product mix,
quantities, schedules and pricing (including a
margin for LDX) and LDX then sends an email to
its database. This email sends interested
members to a branded, exclusive online shop
dedicated to that brand and members have the
ability to order for a set period (typically three
days).
Fulfillment
8. 1 YOU SHIP
Online
Purchase
LDX is working with one of Australia’s largest
shipping agent offering highly competitive
national and international courier solutions.
LDX is offering our brand partners two
solutions:
CHOICE OF
SHIPPING &
PAYMENT
Packaging
Delivery
$
Settlement
The purchased items are shipped individually to the customer from the
brands warehouse. LDX supplies all address labels, customer invoices and
packaging if necessary. The brand prepares individual orders on their
premises and the LDX courier collects for delivery on the agreed date. The
brand is paid once we have received confirmation from the shipping
partner that the shipment has been collected.
2 WE SHIP
Online
Purchase
LDX
Warehouse
$
Settlement
Packaging
The brand partner ships the purchased items in bulk to the LDX warehouse
on an agreed date. LDX prepare all items for customer shipping and
arrange shipping to the individual customer. The brand is paid once the
goods have been received at the LDX warehouse.
Delivery
9. Chris
Doerfel
The bleeding edge is a comfortable place for Chris. His 20
year career began in the Austrian Special Forces, which
instilled the discipline and self belief that would be
essential in the ruffle and tumble startup world. In
between skydiving and kite surfing, Chris has built a
number of successful businesses: most notably an event
marketing agency, Australia’s first transit media business
and most recently Australia’s largest Winter event festival
across Sydney, Melbourne, Brisbane and Perth.
Ullash
Tiwari
Tom
Fischer
Ullash Tiwari has a proven track record in the Digital, SEO,
Socail Media and SEM fields. delivering large increases in
traffic to organizations he has worked with such as IBM,
Salesforce and Telstra. He has expert knowledge in the
field of web analytics, working closely with teams to
unlock the full potential of their knowledge assets, He
also Loves Music and djs around the world.
With over 10 years’ experience, Tom has been involved in
technical projects for blue chip clients such as Audi,
Vodafone, ANZ Bank and Westfield. He specialises in
server & data architecture, platform integration and
ecommerce technologies. Tom is also an outstanding
project manager. On his free time, Tom loves to surf and
challenge himself with triathlons.
Words that Ullash lives by: “Make it happen"
Words that Tom lives by: “Mens sana in corpore sano”
Words that Chris lives by: "Nunquam Retro"
Paul
Reichman
As a top rated investment analyst, Paul cut his teeth
analysing technology businesses and building financial
models. Soon tiring of critiquing from the sidelines, Paul
decided to put his skills to test as an entrepreneur,
launching Australia’s first corporate car share business.
Paul soon partnered with Chris to deliver Australia’s lowest
cost car share service, offering a branded fleet to
Australian consumers. A proud style guru, Paul is now
excited to help put the worlds coolest products into the
hands of Australian consumers.
Words that Paul lives by: "Live as if you were to die
tomorrow. Learn as if you were to live forever."
David
Barrett
David has 9 years extensive background in Digital
Strategy and is a founding partner of Demonz Media.
With unquestionable enthusiasm and understanding of
futuretechnologies and trends, David’s unique skill set is
regularly sought after to aid in commercialisation of new
technologies on behalf of universities and venture capital
funded projects, overseeing the end to end process, from
product Brand and product concept to digital launch
strategy. He’s also a self confessed beach bum.
Words that David Lives by: “Be yourself”
Nayanuka
Herath
With a reputation for being able to combine both
technical and design skills, Nayanuka has delivered top
end web and software development for organisations
such as Maersk, Mitsubishi and the NSW government
over the last 10 years. Nayanuka brings with him strong
knowledge in software architecture, user interface
design, development for mobile platforms & user
experience programming. He is an avid reader.
Words that Nayanuka live by: “Don't make me think”
10. Lucky-Dux Head Office
Brand Partner Development Team
e. brands@lucky-dux.com
f. +61 2 9699 8766
Paul Reichman
e. preichman@lucky-dux.com
p. +61 (0)459 609 689
Level 2, 20 Hutchinson Street
Surry Hills, NSW, 2010
Sydney, Australia
Christoph Doerfel
e. cdoerfel@lucky-dux.com
p. +61 (0)405 174 027
Ullash Tiwari
e. utiwari@lucky-dux.com
p. +61 (0)433 785 846
