2. The
Revolu*on

7. Who
is
on
Facebook?
• Fastest
growing
popula*on
segments:
• Women:
26
-­‐
34
• Highest
growth:
Women
over
55

8. What
You
Lost
• Anonymity
–
No
hiding
• Privacy
–
GPS,
Foursquare,
“check
ins”,
tracking
• Eli*sm:
Restric*ng
Access,
Old
Boys
Network
• “The
Shadows”
–
Transparency
is
here:
What
is
done
in
secret
will
be
shouted
from
the
rooUops.

9. Did
You
Know?

10. Ok,
soo…
• The
Revolu*on
is
here
–
like
it
or
not
• Ques*on
is:
What
do
I
do
with
the
*mes
I
have
been
given
to
live
in?

15. Who
Are
You
Connected
To?

16. Successful
Social
Media
Marke*ng
• 1:
Strategy:
What
is
the
goal?
Measurable?
Time
sensi*ve?
Connected
to
a
person?

17. Successful
Social
Media
Marke*ng
• 2:
The
“What”
• Content
• In
the
world
of
Social
Media,
CONTENT
is
KING.

18. Successful
Social
Media
Marke*ng
• 3:
The
“Who”
• Network
• Which
pla_orm
works
best?
– Facebook?
– Twi`er?
– YouTube?
– Blog?

19. Types
of
Marke*ng
• Paid
– Examples:
Facebook
or
Google
Ads
– Campaigns
– Pro:
Target
specific
demographics,
fast
– Con:
Expensive,
not
based
on
rela*onships
• Organic
– Owned/Earned
– Dynamic
conversa*ons
– Con:
Time
investment,
crea*vity
required,
slow
– Pro:
Leverage
word
of
mouth,
rela*onship-­‐based

20. It’s
a
New
World

21. 3
C ’s
of
Social
Media
Superstars
• Content
–
Gets
their
a`en*on
• Connec*on
– Engagement
–
LIVE
interac*on
“I’ll
be
on
at
10am
to
answer
ques*ons”
• Conversion
–
What
kind
of
bait
are
the
fish
bi*ng
on?

22. Gaining
Fans

24. How
Powerful
Is
Social
Media?

25. Biggest
Fear
of
Social
Media
• NEGATIVE
COMMENTS
• They
were
saying
this
about
you
anyway,
at
least
now
you
know
and
can
CHANGE.
• Iden*fy
unknown
bo`lenecks
to
growth
–
turn
nega*ves
into
posi*ves
• Don’t
s*fle
complainers
– It
builds
credibility
if
you
let
them
talk
about
problems
– You
will
be
authen*c
instead
of
“slick”

26. Social
Media
Lifestyle
• 10
Characteris*cs
of
a
Social
Media
Star

27. #1
• Humility
–
Don’t
brag
or
boast

28. #2
• Passion
–
If
you’re
not
excited
about
your
product
or
service,
find
something
you
are
excited
about.

29. #3:
Be
Inclusive
• Recommend
and
endorse
peers

30. #4:
Be
Engaging
• Care
deeply
about
your
customers
• If
you
are
just
using
them
to
serve
your
own
needs,
that
will
come
across

31. #5:
Niche
Knowledge
• Be
willing
to
answer
ques*ons
• Share
knowledge

32. #6:
Prolific
Content
Producer
• If
you
can’t
do
it,
find
someone
who
can
help
you
produce
interes*ng,
compelling
content

33. #7:
Add
Value
• It’s
not
about
YOU
• Think
about
how
to
GIVE
people
something
every
day,
even
if
they
haven’t
purchased
from
you
yet

34. #8:
Be
Consistent
• If
you
post
10
things
at
1am
and
then
don’t
post
again
for
a
week,
you
will
lose
your
audience

35. #9:
Be
a
Leader
• Social
Media
is
about
INFLUENCE
• “He
that
believeth
he
leadeth
and
hath
no
one
following
him
is
only
taking
a
walk.”
• Be
like
a
Shepherd
– Protect
– Provide
– Encourage
– Challenge

36. #10:
Has
a
Proven
Track
Record
• People
recommend
them
• People
buy
from
people
they:
– Know
– Like
– Trust

37. Most
Valuable
Service
• We
are
on
INFORMATION
OVERLOAD
• Help
people
sort
through
the
noise
– Word
of
Mouth
– Rela*onships
– Trust

38. Mobile
Marke*ng
• 250
million
ac*ve
users
accessing
Facebook
through
their
mobile
devices.
• People
that
use
Facebook
on
their
mobile
devices
are
twice
as
ac*ve
on
Facebook
than
non-­‐mobile
users.
• Next
Big
Trend:
Access
to
your
PHONE
– Web
– Text
– Social
Networks