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Modern Typeface
What is Modern typeface ?
In typographic design, modern identifies to the typefaces of
late eighteenth and nineteenth centuries with flat,
unbracketed serifs with extreme contrasts between their thick
and thin strokes.
History of Modern typeface
1783

The first Modern typeface which is also called “Didone“ is
attributed to Frenchman Firmin Didot.

1784

Giambattista Bodoni created “Bodoni“ taking
influence from Romains du roi and Baskerville type.

1806

Giambattista Bodoni exhibited 14 of his books at the Exhibition
of National Industry in Paris, where he was awarded
gold medals.
Bodoni’s Manuale Tipografico (1818)

It contains 142 roman typefaces and their corresponding
italics. The second volume includes numerous ornaments,
Arabic, Greek, Russian, and Tibetan types.

http://www.rarebookroom.org
What makes a Modern typeface Modern?
•	 Strong contrast between thick and thin strokes.
•	 Vertical axis.
•	 Mechanical appearance constructed rather than drawn.
•	 Fine, unbracketed, serifs.

Examples of typefaces:
Didot, Bauer Bodoni, Modern no. 20, Fenice, Filosofia.
Abrupt serifs

High contrast

didone

Horizontal stress

Vertical axis

Characteristics of Modern / Didone typefaces

Small aperture
Caslon

Old style

Baskerville
Transitional

Didot

Modern

Typeface
Typeface
Typeface
Didot

designed by Firmin Didot in 1783

Foundry: Hoefler & Frere Jones // Release year: (1784-1811) 1991 //
Classification: Didone serif

ABCDEFGHIJKLMNOP
Q R ST UVW XY Z
abcdefghijklmnopqrst
uvwxyz
0123456789
Scalloped terminal

Retor
Very high contrast,
vertical stress

Teardrop terminal

leg extends laterally
from stem past width
of bowl, turns up
slightly at end

Large eye,
moderate aperture
Large dot, placed
far from body

quais
Heavy ball terminal

Moderate x-height,
long extender

Large bowl extends
beyond upper stroke
Long thin serif
without brackets

Upper stroke much shorter
than lower stroke
Teardrop terminal

Long ear with small
ball terminal

Sfg
Very large lower bowl
10 pts

Typography is the art of the letterform, the visual communication of type, and how it
reveals meaning—through the design of letters and words, whose purpose is to
express idea(s).

12 pts

Typography is the art of the letterform, the visual communication of
type, and how it reveals meaning—through the design of letters and
words, whose purpose is to express idea(s).

14 pts

Typography is the art of the letterform, the visual
communication of type, and how it reveals meaning—
through the design of letters and words, whose purpose is
to express idea(s).

18 pts

Typography is the art of the letterform, the
visual communication of type, and how it
reveals meaning—through the design of letters
and words, whose purpose is to express idea(s).
Bauer Bodoni

designed by (Giambattista Bodoni) Henrich Josh
Foundry: Bauer Type foundry, Naufville, Bitstream // Release year: (1790)1926 //
Classification: Didone serif

ABCDEFGHIJKLMNOPQRS
TUVWXYZ
abcdefghijklmnopqrstuvwx
yz
0123456789
Ball terminals varies in
“g” and “a”

Regola
Full round bowls on “a”
and “g”
leg extends laterally
from stem past width
of bowl, turns up
slightly at end

Large eye,
moderate aperture

Very thin serif
without bracket
Some thin strokes have serifs
with slight bracketing

Dot placed very high above body

Stivo
Abrupt change from
thick to thin stroke
10 pts

Typography is the art of the letterform, the visual communication of type, and how it
reveals meaning—through the design of letters and words, whose purpose is to
express idea(s).

12 pts

Typography is the art of the letterform, the visual communication of type, and how
it reveals meaning—through the design of letters and words, whose purpose is to
express idea(s).

14 pts

Typography is the art of the letterform, the visual
communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

18 pts

Typography is the art of the letterform, the visual
communication of type, and how it reveals meaning—
through the design of letters and words, whose purpose
is to express idea(s).
Modern no. 20
designed by Edouard Benguiat

Release year: Mid-1900 // Classification: Didone serif

ABCDEFGHIJKLMNOPQ
RSTUVWXYZ
abcdefghijklmnopqrstuvw
xyz
0123456789
changes in ear

Regolati
SQf2
Less aperture

leg turns up at end
Modern typeface
10 pts

Typography is the art of the letterform, the visual communication of type, and how it
reveals meaning—through the design of letters and words, whose purpose is to
express idea(s).

12 pts

Typography is the art of the letterform, the visual communication of type, and
how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

14 pts

Typography is the art of the letterform, the visual communication
of type, and how it reveals meaning—through the design of letters
and words, whose purpose is to express idea(s).

18 pts

Typography is the art of the letterform, the visual
communication of type, and how it reveals meaning—through the design of letters and words, whose
purpose is to express idea(s).
Fenice

designed by Aldo Novarese

Foundry: Bauer Type foundry, Naufville, Bitstream // Release year: 1977-80 //
Classification: Didone serif

ABCDEFGHIJKLMNOPQR
STUVWXYZ
abcdefghijklmnopqrstu
vwxyz
0123456789
Straight Ear

Changes in finial

Regolativo
Change in serif

less aperture
10 pts

Typography is the art of the letterform, the visual communication of type, and how it
reveals meaning—through the design of letters and words, whose purpose is to
express idea(s).

12 pts

Typography is the art of the letterform, the visual communication of type,
and how it reveals meaning—through the design of letters and words,
whose purpose is to express idea(s).

14 pts

Typography is the art of the letterform, the visual
communication of type, and how it reveals meaning—through
the design of letters and words, whose purpose is to
express idea(s).

18 pts

Typography is the art of the letterform, the
visual communication of type, and how it reveals
meaning—through the design of letters and
words, whose purpose is to express idea(s).
Filosofia

designed by Zuzana Licko

Foundry: Emigre // Release year: 1996 // Classification: Didone serif

ABCDEFGHIJKLMNOPQRSTU
VWXYZ
abcdefghijklmnopqrstuvwx
yz
0123456789
Moderate sized eye
and aperture

Ball terminals rather
than serif

Reclassifying
O20
Prominent tail

Large bowl extends
beyond the instroke

Heavy ball terminal
in “c”, “a”, ‘“y”

Long unbracketed
serifs of moderate
height and soft
rounded ends

Large lower bowl
with relatively low
stroke contrast

No stroke contrast
10 pts

Typography is the art of the letterform, the visual communication of type, and how it
reveals meaning—through the design of letters and words, whose purpose is to
express idea(s).

12 pts

Typography is the art of the letterform, the visual communication of type, and
how it reveals meaning—through the design of letters and words, whose purpose
is to express idea(s).

14 pts

Typography is the art of the letterform, the visual
communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).

18 pts

Typography is the art of the letterform, the
visual communication of type, and how it reveals
meaning—through the design of letters and words,
whose purpose is to express idea(s).
http://www.sitepoint.com
http://www.sitepoint.com
http://www.sitepoint.com
References
Modern Typography- an essay in critical history by Robin Kinross
The Elements of Typographic Style, page 130
The Typographic Revolution—Porchez Typofonderie
Stop Stealing Sheep & Find Out How Type Works, page 83
Exploring Typography by Tora Rabinowitz
http://typedia.com
http://www.thinkingwithtype.com

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Modern typeface

  • 2. What is Modern typeface ? In typographic design, modern identifies to the typefaces of late eighteenth and nineteenth centuries with flat, unbracketed serifs with extreme contrasts between their thick and thin strokes.
  • 3. History of Modern typeface 1783 The first Modern typeface which is also called “Didone“ is attributed to Frenchman Firmin Didot. 1784 Giambattista Bodoni created “Bodoni“ taking influence from Romains du roi and Baskerville type. 1806 Giambattista Bodoni exhibited 14 of his books at the Exhibition of National Industry in Paris, where he was awarded gold medals.
  • 4. Bodoni’s Manuale Tipografico (1818) It contains 142 roman typefaces and their corresponding italics. The second volume includes numerous ornaments, Arabic, Greek, Russian, and Tibetan types. http://www.rarebookroom.org
  • 5. What makes a Modern typeface Modern? • Strong contrast between thick and thin strokes. • Vertical axis. • Mechanical appearance constructed rather than drawn. • Fine, unbracketed, serifs. Examples of typefaces: Didot, Bauer Bodoni, Modern no. 20, Fenice, Filosofia.
  • 6. Abrupt serifs High contrast didone Horizontal stress Vertical axis Characteristics of Modern / Didone typefaces Small aperture
  • 8. Didot designed by Firmin Didot in 1783 Foundry: Hoefler & Frere Jones // Release year: (1784-1811) 1991 // Classification: Didone serif ABCDEFGHIJKLMNOP Q R ST UVW XY Z abcdefghijklmnopqrst uvwxyz 0123456789
  • 9. Scalloped terminal Retor Very high contrast, vertical stress Teardrop terminal leg extends laterally from stem past width of bowl, turns up slightly at end Large eye, moderate aperture
  • 10. Large dot, placed far from body quais Heavy ball terminal Moderate x-height, long extender Large bowl extends beyond upper stroke Long thin serif without brackets Upper stroke much shorter than lower stroke
  • 11. Teardrop terminal Long ear with small ball terminal Sfg Very large lower bowl
  • 12. 10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning— through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).
  • 13. Bauer Bodoni designed by (Giambattista Bodoni) Henrich Josh Foundry: Bauer Type foundry, Naufville, Bitstream // Release year: (1790)1926 // Classification: Didone serif ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwx yz 0123456789
  • 14. Ball terminals varies in “g” and “a” Regola Full round bowls on “a” and “g” leg extends laterally from stem past width of bowl, turns up slightly at end Large eye, moderate aperture Very thin serif without bracket
  • 15. Some thin strokes have serifs with slight bracketing Dot placed very high above body Stivo Abrupt change from thick to thin stroke
  • 16. 10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning— through the design of letters and words, whose purpose is to express idea(s).
  • 17. Modern no. 20 designed by Edouard Benguiat Release year: Mid-1900 // Classification: Didone serif ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvw xyz 0123456789
  • 18. changes in ear Regolati SQf2 Less aperture leg turns up at end
  • 20. 10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).
  • 21. Fenice designed by Aldo Novarese Foundry: Bauer Type foundry, Naufville, Bitstream // Release year: 1977-80 // Classification: Didone serif ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
  • 22. Straight Ear Changes in finial Regolativo Change in serif less aperture
  • 23. 10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).
  • 24. Filosofia designed by Zuzana Licko Foundry: Emigre // Release year: 1996 // Classification: Didone serif ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwx yz 0123456789
  • 25. Moderate sized eye and aperture Ball terminals rather than serif Reclassifying O20 Prominent tail Large bowl extends beyond the instroke Heavy ball terminal in “c”, “a”, ‘“y” Long unbracketed serifs of moderate height and soft rounded ends Large lower bowl with relatively low stroke contrast No stroke contrast
  • 26. 10 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 12 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 14 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s). 18 pts Typography is the art of the letterform, the visual communication of type, and how it reveals meaning—through the design of letters and words, whose purpose is to express idea(s).
  • 30. References Modern Typography- an essay in critical history by Robin Kinross The Elements of Typographic Style, page 130 The Typographic Revolution—Porchez Typofonderie Stop Stealing Sheep & Find Out How Type Works, page 83 Exploring Typography by Tora Rabinowitz http://typedia.com http://www.thinkingwithtype.com