1. Planning and Research
The codes and conventions of film trailers:
Most common film trailers always include their production companies logo which helps the
Audience to know the budget of the film and who actually created the film. We have noticed
that Sometimes the original production logo changes to indicate the different genres which
they have Create/produced. However we did not have the time or the technology to change
paramount pictures Logo to make it seem more spooky, as our chosen genre is horror-crime.
Moreover, the indication of the logo can also encourage and persuade the mass audience to
watch the film they have created because of their previous film reputations.
This is the same
company logo but as
you can see it is a
more scary
version, which is used
in harry potter.

2. •
This is also shown in trailers as it determines the minimum age whom the film is suitable for,
Which is also determined by the content of the film. Our chosen genre is horror-crime and we targ
ages 15 and above because it contains scary and violent scenes.
Moreover, trailers all start with the R rated logo
Which indicates that the film requires parental
company, due to its content and we also used this
because it is an crucial to inform the audience
what they are choosing to see.

3. • Cast and Crew information
We noticed that film trailers contain the cast that play the characters, which I believe is
very important, as it allows the audience to judge and make a decision in regards to
actors/actresses Reputation and previous performances to either watch the film or not. When
a well-known actor or actress is casted in a movie it can engage a greater audience to watch
the film, which further is an indication of the films potential to be good and worthy to watch.
The movie I robot includes ‘Will Smith’
which is an example of the importance of
showing the audience the cast because
will smith is a very popular actor known
for many excellent movies which people
take in consideration when they are
choosing what movie to watch.
http://www.imdb.com/title/tt0343818/re
views
Furthermore, along with the actors/actresses
reputation the audience also considers the work of the
Director, which can also encourage people to see a
movie and in most trailers this detail is given to the
audience persuading them to pay to see the movie.

4. Filming techniques
Firstly, we aim to make our product as professional and effective to the audience as
possible, in our research we have discovered a variety of techniques that will help us achieve
this aim.
We noticed that the use of low key lighting and shadows are very engaging elements that help
create frightening scenes for the viewer and therefore have an impact to their emotions as
they are watching the trailer. Also we believe that the use of fast cut editing will create an
adrenaline rush for the audience allowing them to grasp everything within the trailer.