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By Ugne Maria Cijunskyte.
A list of the biggest names in Hip-Hop is placed at the top of the page, on top of the
                                masthead which makes it one of the first things we see (we tend to look at the top and
                                work our way down the page) consequently noticing important artists will lead us to read
                                the magazine                                                   as we expect it to be associated
Some of the magazine title is                                                                  with these stars.
covered showing that the
magazine is well known as                                                                       Naming the featured artist
not all of its name has to be                                                                   that is on the front cover is a
shown in order to be                                                                            typical music magazine
recognised.                                                                                     convention as this gives us
We’re drawn to the word                                                                         just about enough
‘exclusive’ because it is                                                                       information for us to want to
presented in a bright                                                                           read the featured article.
yellow box which makes us
presume it is important
even though the colour
scheme is yellow, black and
white, this particular word
is in a yellow box rather
than yellow font.
                                                                                                There’s no real colour
The magazine website is                                                                         scheme throughout the
shown in order to provide                                                                       issues of Vibe magazine,
users with an alternative to                                                                    every issue has a different
reading the magazine. The                                                                       colour scheme, this can be a
barcode is a convention of                                                                      negative thing as the
any magazine.                                                                                   magazine doesn’t create a
                    The featured artist is also in the black and white colour scheme,           memorable factor for itself.
                    wearing a snapback hat which promotes Hip-Hop culture (Vibe
                    magazines specialist genre). The word ‘unstoppable’ is in capitals as
                    this encourages the young audience to become who they want to be.
Once again the title of the magazine                      A few key words highlighting the
                             isn’t on full show as it is one of the                    stories that will feature inside,
                             most known in the music industry.                         this story is about ‘global
                                                                                       warming’ and will attract a more
                                                                                       mature audience rather than the
The relaxed pose of the                                                                young/teen audience that the
band reflects on the                                                                   music section of the magazine
magazine which has a laid                                                              attracts giving the Rolling Stone
back approach, focusing                                                                magazine a versatile audience
on a range of subjects and                                                             meaning more sales.
genres.

These are the cover
lines which briefly                                                                    The featured bands name is the
introduce other                                                                        largest text on the front page
stories featured in the                                                                (except the title) in order to make
magazine.                                                                              it stand out as intentionally
                                                                                       magazines sell because of the
Date and issue                                                                         interest in the featured artists.
number, in extremely
small font to show                                                                         Alliteration is also used in
that it isn’t the most                                                                     ‘God! Girls! Guitars!’ as a
important aspect of                                                                        persuasive technique that
the front cover.                                                                           will make people buy the
The image is very cleverly                                                                 issue.
produced, It is giving a                                                                    The barcode is at the
monochromatic effect                                                                        bottom of the page like
without the use of a black                                                                  any other music
and white image (by               Alike to the Vibe magazine, Rolling Stone also
                                  doesn’t have a permanent colour scheme, this issue        magazine.
dressing models in b&w
clothes) To show the              uses the colours red, white and black.
magazine is simplistic.
The word ‘guide’ gives the
                                 reader a vision of support
                                 from the magazine and
Unlike the other examples,       therefore persuades them to
Q (rock magazine) has the        purchase it. Claims like this
same colour scheme               one help the reader form a
throughout their issues (red     bond with the stories in the
and white) this shows            magazine.
consistency which is what
consumers believe to be          Another unique factor about
important. Furthermore the       Q magazine is its use of
fact that the logo is red        images, in the previous
makes it memorable for us        examples the front covers
as red connotes danger           consisted of one, main image
(linking to stereotype of rock   whereas Q features a main
genre) and therefore makes       image and two additional
the magazine recognisable.       pictures. I believe this has
                                 been done in order to
                                 publicise the magazine and
The words ‘most, exclusive,      give readers an insight of
ever’ are persuasive as they     what to expect inside.
make the story inside sound      This is the stereotypical view
very interesting and a must      of rock culture therefore
read.                            people would want to find
                                 out more about it.
The name of the featured
group is in block capitals to
attract attention and show
that the double page spread
will revolve around them.
This provides us with
                                      background information
  The Q contents page                 about the magazine also in a
  resembles the front cover as        way shows popularity and
  they both have a colour             reputation of the magazine
  scheme of red and white,            as it claims to have
  they also use the same font.        published many issues.


The features column is             Large images used to create
placed on the left side of the     a ‘full’ page also to show
page as this is the direction      other articles in the
we first look at (because we       magazine.
read from left  right) the
editors have done this to
ensure that we notice the
main stories in the magazine
first. Furthermore, a picture
of the Beatles at the top of
                                 The font is clear and easy to
the column also creates a
                                 read, the sub headings are
positive image of the
                                 in capitals in order to be
magazine as the band were
                                 recognised as an important
extremely popular.
                                 source of information.
The colour scheme of this contents page is grey, washed out white and black
                                                                                       This informs us of how
   (manly colours) The R&B star, Kanye West is dominating this picture, with a
                                                                                       many parts the contents
females hand holding on to him,. This indicates a male cantered fan base for Vibe
                                                                                       page has. In this case there’s
                                   magazine.
                                                                                       three, meaning the
                                                                                       magazine can afford to print
                                                                                       a dominating , over
                                                                                       powering, large image in the
                                                                                       middle as there’s additional
                                                                                       space for writing in the next
                                                                                       two pages.

                                                                                       There is a variety of font used for
                                                                                       different parts of the text: the
                                                                                       masthead is in bold, regular font, the
                                                                                       sub headings are in a ‘handwriting’
                                                                                       font and the contents info is in smaller,
As identified, the layout and                                                          old typed font, each of these are in
design of ‘Vibe’s’ contents                                                            different fonts to show variation
page is the same in every                                                              within the magazine.
issue:
•    V silhouette behind the
     artist to remind us of                                                            The magazine has a section on
     the magazine name.                                                                fashion showing diversity of topics
•    Slim column of contents                                                           within it.
     with headings to give
     information
•    Only one main image        The reason the contents page uses this layout is to
•    The break up of the        give a fresh and urban feel (in order to attract the
     word ‘contents’            young r&b target audience). The fact that the
                                layout is the same throughout shows a valuable
                                characteristic of a magazine – consistency.
The word contents
A picture of the front                                                                        remind the reader what
cover accompanied by                                                                          the page’s purpose is.
the editors message                                                                           Underneath it a
makes the reader feel                                                                         traditional convention of
involved as it seems that                                                                     the Kerrang magazine, a
the editor is                                                                                 quote by a rock artist.
communicating with the                                                                        This can be seen as
consumer.                                                                                     inspirational to the
                                                                                              reader.
The most important
stories of the week have                                                                     A short, brief list of
been summarised into                                                                         what’s inside this
pictures, this helps the                                                                     magazine (pages in
reader visually                                                                              order with no sub
understand what the                                                                          headings). The heading
magazine has to offer, In                                                                    of ‘this week’ makes the
addition the top picture                                                                     reader feel up to date in
of the man looking                                                                           the music world as the
down makes us focus                                                                          magazine is published
on what he’s looking at                                                                      weekly and therefore
(the other images below                                                                      had lots of new
him) and therefore make                                                                      information in every
                            The layout is rather ‘scattered’ in a sense of a lot of images
the reader notice the                                                                        issue.
                            and writing in one page, this would attract rock music fans
other images on the
                            as the rock genre is known to be quite a complicated and
page.
                            strange one.
A play on the word ‘here’ the editors are
                                                          trying to emphasise the fact that Rihanna
                                                          changes her hairstyles frequently therefore
The title of the double                                   write ‘hair today gone tomorrow’ rather
page spread is the name                                   than ‘here’ this also creates humour.
of Rihanna’s (the artist)
New song this is a way                                                                        There are a sum of six
of publicising the new                                                                        images used in this
single. Moreover                                                                              contents page, four of
Rihanna’s name                                                                                which relate to the text
accompanied by ‘Drake’                                                                        above it (the text refers to
makes the article appeal                                                                      Rihanna’s hairstyle and the
to their target audience                                                                      pictures are of Rihanna
as the two are the                                                                            with different hair styles);
biggest names in R&B.                                                                         the main image of the
                                                                                              double page spread, a close
Starting an article with a                                                                    up shot of the R&B star
large first letter has                                                                        (relates to pop/R&B
become a magazine                                                                             audience of Vibe
convention this is done                                                                       magazine). The last image
for aesthetic purposes.                                                                       is at the bottom of the
                                                                                              person whom the article
                                                                                              was written by, this allows
There is little writing however this is covered up by                                         the reader to connect with
the busy background of pictures and short points. I          The fact that a photo of         the people that put the
believe that this is done in order to please the target      Rihanna is spread                magazine together.
audience (young adults) as they do not tend to read          between the two pages
a lot and may be put off when witnessing a large             shows that she’s the
amount of writing.                                           main focus of the article.
The font and use of black indicates a rock genre. The headline is a
The plain, pale                   pull quote which is unusual in a double page spread on the other
coloured background               handy this is a clever technique as it foreshadows what the
makes the image and               interview will reveal about the artist making the consumer want to
writing stand out as              read.
they are the main                                                                                       Even though Lilly Allen
features of the pages.                                                                                  is known for being a
                                                                                                        pop artist the Kerrang
                                                                                                        magazine have
Unlike the other                                                                                        transformed her
double page spreads                                                                                     appearance in order to
this one only includes                                                                                  fit the target audience
one picture, this may                                                                                   expectations. She is
relate to the title                                                                                     wearing dark makeup
which claims she’s not                                                                                  and a red shirt all
an attention seeker                                                                                     which can be related
however there’s only                                                                                    to rock/indie style
one picture proving                                                                                     (Kerrang’s genre).
that the attention is
on Lilly Allen.



            As most of the double page spreads I researched        The image totally contradicts the pull quote as it is
            this one is in interview format, this is the easiest   showing a confident, dominant and striking Allen
            and most engaging type of article.                     whereas she claims that she isn’t attention seeking,
                                                                   this is hard to believe as in the photo she is leaning
                                                                   forward which indicates she want to be
                                                                   acknowledged.
The typical convention of more than one image is used. Even
                                 though the pictures are the same on the subject of costume; hair;
                                 makeup they give a great effect of making the page look stylish and
                                 even creates a moving image as the interviewee (Solange Knowles)
                                 is displaying different poses in each image.



The name of the artist
is highlighted blue to
show importance as
the article is about her.
This headline states
that Solange has
topped her sister
(Beyonce) in album
sales which is shocking
as Beyonce is one of
the best selling R&B
artists, this persuades
us to read the
interview in order to
familiarise ourselves
with this new artist.
                                                                               The main image is a long shot, the
                                                                               significance of this is that the article
   The layout is not one of a typical magazine interview, it resembles
                                                                               is about getting to know this new
   more of a newspaper style article, just columns of writing with no
                                                                               talent, a full view of her will allow us
   pull quotes. This does make the page look neat and not over
                                                                               to do so. Furthermore she is wearing
   powering which follows up from Vibe magazines relaxed approach
                                                                               a red dress which stands out as the
   and design.
                                                                               other pictures are monochromatic.

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Magazine analysis

  • 1. By Ugne Maria Cijunskyte.
  • 2. A list of the biggest names in Hip-Hop is placed at the top of the page, on top of the masthead which makes it one of the first things we see (we tend to look at the top and work our way down the page) consequently noticing important artists will lead us to read the magazine as we expect it to be associated Some of the magazine title is with these stars. covered showing that the magazine is well known as Naming the featured artist not all of its name has to be that is on the front cover is a shown in order to be typical music magazine recognised. convention as this gives us We’re drawn to the word just about enough ‘exclusive’ because it is information for us to want to presented in a bright read the featured article. yellow box which makes us presume it is important even though the colour scheme is yellow, black and white, this particular word is in a yellow box rather than yellow font. There’s no real colour The magazine website is scheme throughout the shown in order to provide issues of Vibe magazine, users with an alternative to every issue has a different reading the magazine. The colour scheme, this can be a barcode is a convention of negative thing as the any magazine. magazine doesn’t create a The featured artist is also in the black and white colour scheme, memorable factor for itself. wearing a snapback hat which promotes Hip-Hop culture (Vibe magazines specialist genre). The word ‘unstoppable’ is in capitals as this encourages the young audience to become who they want to be.
  • 3. Once again the title of the magazine A few key words highlighting the isn’t on full show as it is one of the stories that will feature inside, most known in the music industry. this story is about ‘global warming’ and will attract a more mature audience rather than the The relaxed pose of the young/teen audience that the band reflects on the music section of the magazine magazine which has a laid attracts giving the Rolling Stone back approach, focusing magazine a versatile audience on a range of subjects and meaning more sales. genres. These are the cover lines which briefly The featured bands name is the introduce other largest text on the front page stories featured in the (except the title) in order to make magazine. it stand out as intentionally magazines sell because of the Date and issue interest in the featured artists. number, in extremely small font to show Alliteration is also used in that it isn’t the most ‘God! Girls! Guitars!’ as a important aspect of persuasive technique that the front cover. will make people buy the The image is very cleverly issue. produced, It is giving a The barcode is at the monochromatic effect bottom of the page like without the use of a black any other music and white image (by Alike to the Vibe magazine, Rolling Stone also doesn’t have a permanent colour scheme, this issue magazine. dressing models in b&w clothes) To show the uses the colours red, white and black. magazine is simplistic.
  • 4. The word ‘guide’ gives the reader a vision of support from the magazine and Unlike the other examples, therefore persuades them to Q (rock magazine) has the purchase it. Claims like this same colour scheme one help the reader form a throughout their issues (red bond with the stories in the and white) this shows magazine. consistency which is what consumers believe to be Another unique factor about important. Furthermore the Q magazine is its use of fact that the logo is red images, in the previous makes it memorable for us examples the front covers as red connotes danger consisted of one, main image (linking to stereotype of rock whereas Q features a main genre) and therefore makes image and two additional the magazine recognisable. pictures. I believe this has been done in order to publicise the magazine and The words ‘most, exclusive, give readers an insight of ever’ are persuasive as they what to expect inside. make the story inside sound This is the stereotypical view very interesting and a must of rock culture therefore read. people would want to find out more about it. The name of the featured group is in block capitals to attract attention and show that the double page spread will revolve around them.
  • 5. This provides us with background information The Q contents page about the magazine also in a resembles the front cover as way shows popularity and they both have a colour reputation of the magazine scheme of red and white, as it claims to have they also use the same font. published many issues. The features column is Large images used to create placed on the left side of the a ‘full’ page also to show page as this is the direction other articles in the we first look at (because we magazine. read from left  right) the editors have done this to ensure that we notice the main stories in the magazine first. Furthermore, a picture of the Beatles at the top of The font is clear and easy to the column also creates a read, the sub headings are positive image of the in capitals in order to be magazine as the band were recognised as an important extremely popular. source of information.
  • 6. The colour scheme of this contents page is grey, washed out white and black This informs us of how (manly colours) The R&B star, Kanye West is dominating this picture, with a many parts the contents females hand holding on to him,. This indicates a male cantered fan base for Vibe page has. In this case there’s magazine. three, meaning the magazine can afford to print a dominating , over powering, large image in the middle as there’s additional space for writing in the next two pages. There is a variety of font used for different parts of the text: the masthead is in bold, regular font, the sub headings are in a ‘handwriting’ font and the contents info is in smaller, As identified, the layout and old typed font, each of these are in design of ‘Vibe’s’ contents different fonts to show variation page is the same in every within the magazine. issue: • V silhouette behind the artist to remind us of The magazine has a section on the magazine name. fashion showing diversity of topics • Slim column of contents within it. with headings to give information • Only one main image The reason the contents page uses this layout is to • The break up of the give a fresh and urban feel (in order to attract the word ‘contents’ young r&b target audience). The fact that the layout is the same throughout shows a valuable characteristic of a magazine – consistency.
  • 7. The word contents A picture of the front remind the reader what cover accompanied by the page’s purpose is. the editors message Underneath it a makes the reader feel traditional convention of involved as it seems that the Kerrang magazine, a the editor is quote by a rock artist. communicating with the This can be seen as consumer. inspirational to the reader. The most important stories of the week have A short, brief list of been summarised into what’s inside this pictures, this helps the magazine (pages in reader visually order with no sub understand what the headings). The heading magazine has to offer, In of ‘this week’ makes the addition the top picture reader feel up to date in of the man looking the music world as the down makes us focus magazine is published on what he’s looking at weekly and therefore (the other images below had lots of new him) and therefore make information in every The layout is rather ‘scattered’ in a sense of a lot of images the reader notice the issue. and writing in one page, this would attract rock music fans other images on the as the rock genre is known to be quite a complicated and page. strange one.
  • 8. A play on the word ‘here’ the editors are trying to emphasise the fact that Rihanna changes her hairstyles frequently therefore The title of the double write ‘hair today gone tomorrow’ rather page spread is the name than ‘here’ this also creates humour. of Rihanna’s (the artist) New song this is a way There are a sum of six of publicising the new images used in this single. Moreover contents page, four of Rihanna’s name which relate to the text accompanied by ‘Drake’ above it (the text refers to makes the article appeal Rihanna’s hairstyle and the to their target audience pictures are of Rihanna as the two are the with different hair styles); biggest names in R&B. the main image of the double page spread, a close Starting an article with a up shot of the R&B star large first letter has (relates to pop/R&B become a magazine audience of Vibe convention this is done magazine). The last image for aesthetic purposes. is at the bottom of the person whom the article was written by, this allows There is little writing however this is covered up by the reader to connect with the busy background of pictures and short points. I The fact that a photo of the people that put the believe that this is done in order to please the target Rihanna is spread magazine together. audience (young adults) as they do not tend to read between the two pages a lot and may be put off when witnessing a large shows that she’s the amount of writing. main focus of the article.
  • 9. The font and use of black indicates a rock genre. The headline is a The plain, pale pull quote which is unusual in a double page spread on the other coloured background handy this is a clever technique as it foreshadows what the makes the image and interview will reveal about the artist making the consumer want to writing stand out as read. they are the main Even though Lilly Allen features of the pages. is known for being a pop artist the Kerrang magazine have Unlike the other transformed her double page spreads appearance in order to this one only includes fit the target audience one picture, this may expectations. She is relate to the title wearing dark makeup which claims she’s not and a red shirt all an attention seeker which can be related however there’s only to rock/indie style one picture proving (Kerrang’s genre). that the attention is on Lilly Allen. As most of the double page spreads I researched The image totally contradicts the pull quote as it is this one is in interview format, this is the easiest showing a confident, dominant and striking Allen and most engaging type of article. whereas she claims that she isn’t attention seeking, this is hard to believe as in the photo she is leaning forward which indicates she want to be acknowledged.
  • 10. The typical convention of more than one image is used. Even though the pictures are the same on the subject of costume; hair; makeup they give a great effect of making the page look stylish and even creates a moving image as the interviewee (Solange Knowles) is displaying different poses in each image. The name of the artist is highlighted blue to show importance as the article is about her. This headline states that Solange has topped her sister (Beyonce) in album sales which is shocking as Beyonce is one of the best selling R&B artists, this persuades us to read the interview in order to familiarise ourselves with this new artist. The main image is a long shot, the significance of this is that the article The layout is not one of a typical magazine interview, it resembles is about getting to know this new more of a newspaper style article, just columns of writing with no talent, a full view of her will allow us pull quotes. This does make the page look neat and not over to do so. Furthermore she is wearing powering which follows up from Vibe magazines relaxed approach a red dress which stands out as the and design. other pictures are monochromatic.