The document discusses effective non-verbal communication. It notes that over half of messages are carried through non-verbal elements like body language, gestures, and vocal tones. Different cultures have different non-verbal communication norms. Non-verbal communication can complement, contradict, or substitute for verbal messages. It also discusses projecting a powerful image through non-verbal qualities like eye contact, handshakes, posture, and enthusiasm. Proper non-verbal communication is important for making strong first impressions and developing rapport.