This document summarizes an analysis of 283 tweets with the hashtag #btvsmb from May 31 to June 2, 2011. It found that there were 78 participants in the conversation, with the most prolific participant, @ejyoung67, generating over 10% of the tweets. Half of participants only tweeted once while the top 7 generated 40% of the tweets. The word cloud visualization of the tweets is also included.

1. An analysis of the #btvsmbhashtagconversation from 5/31/2011 – 6/2/2011

2. At a glance Analyzed 283 tweets containing “#btvsmb” from 8am on Tuesday (5/31) through 3pm on Thursday (6/2) A total of 78 conversation participants Average of 3.6 tweets per participant 69 Tweets were RTs (24%) 65% of Tweets contained at least one @ mention 6/2/2011 2

3. half of #btvsmb conversation participants tweeted just once 7 (9%) participants tweeted more than 10 times, generating 40% of all #btvsmb Tweets Participants with… 6/2/2011 3

4. @ejyoung67 was the most prolific #btvsmb conversation participant by far, generating over 10% of all #btvsmb tweets 40% of all #btvsmb tweets were generated by the top 7 participants Top 5 Conversation Participants Number of #btvsmb Tweets User 29 @ejyoung67 (Elaine Young) 18 @swichi293 (Brian Swichkow) 18 @PMGNicole (Nicole Ravlin) 12 @ethanwaldman (Ethan Waldman) 12 @barbaradozetos (Barbara Dozetos) 12 @brighieb (BrighidBuzzell) 11 @AmyBTV (Amy Lafayette) 6/2/2011 4

5. Word cloud of 283 #btvsmb Tweets 6/2/2011 5

6. @cc_chapman had 76% more @ mentions than @marketingprofs | 95 mentions | 54 mentions 6/2/2011 6

7. Most retweeted tweet was from @socialamateur 6/2/2011 7