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Strategies for Business Development




MinuteWithMike                         www.MinuteWithMike.com
Small Business Marketing
Agenda
   • What are Google Alerts?
   • How to use Alerts to develop business
   • How to create a Google Alert
   • Your online reputation




MinuteWithMike                    www.MinuteWithMike.com
Small Business Marketing
What are Google Alerts?




MinuteWithMike              www.MinuteWithMike.com
Small Business Marketing
Email updates of the latest relevant Google results
  (web, news, etc.) based on your queries.




MinuteWithMike                        www.MinuteWithMike.com
Small Business Marketing
Developing Business
        Gathering & Using Intelligence




MinuteWithMike                 www.MinuteWithMike.com
Small Business Marketing
Collecting Intelligence

     • Industry/Competition
        • Business names, Owners & Key
        personnel, Partners & Suppliers

     • Partners/Clients
        • Products & Services, Hobbies &
        Activities, Groups & Organizations

MinuteWithMike                      www.MinuteWithMike.com
Small Business Marketing
Create a Google Alert




MinuteWithMike                 www.MinuteWithMike.com
Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s




MinuteWithMike                                            www.MinuteWithMike.com
Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s

                                                      Search query
                                                  •   Industry
                                                  •   Competitor
                                                  •   Partner/Supplier
                                                  •   Product/Service
                                                  •   Location
                                                  •   Organization
                                                  •   Hobby




MinuteWithMike                                            www.MinuteWithMike.com
Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s

                                                       Result type
                                                  •   Everything
                                                  •   News
                                                  •   Blogs
                                                  •   Videos
                                                  •   Discussions
                                                  •   Books




MinuteWithMike                                            www.MinuteWithMike.com
Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s

                                                       How often
                                                  • As it happens
                                                  • Once a day
                                                  • Once a week




MinuteWithMike                                            www.MinuteWithMike.com
Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s

                                                       How many
                                                  • Only the best results
                                                  • All results




MinuteWithMike                                            www.MinuteWithMike.com
Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s

                                                       Deliver to
                                                  • Your Gmail Account
                                                  • Feed




MinuteWithMike                                            www.MinuteWithMike.com
Small Business Marketing
Create As Many
                            As You Need




MinuteWithMike                         www.MinuteWithMike.com
Small Business Marketing
Emailed results
                           • tucson web design
                           • All results
                           • As it happens




MinuteWithMike                  www.MinuteWithMike.com
Small Business Marketing
Feed results
                           • Google Reader
                              • Subscriptions




MinuteWithMike                   www.MinuteWithMike.com
Small Business Marketing
Online Reputation




MinuteWithMike                     www.MinuteWithMike.com
Small Business Marketing
Online reputation
                           •   Business Name
                           •   Business Partner
                           •   Website Address
                           •   Your Name
                           •   Spouse’s Name




MinuteWithMike                     www.MinuteWithMike.com
Small Business Marketing
What Google Alerts Are
             Gather Intelligence
               Create an Alert
              Online Reputation



MinuteWithMike               www.MinuteWithMike.com
Small Business Marketing
Mike Erickson
                           520-777-6142
              Mike@MinuteWithMike.com




MinuteWithMike                            www.MinuteWithMike.com
Small Business Marketing

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Google Alerts

  • 1. Strategies for Business Development MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 2. Agenda • What are Google Alerts? • How to use Alerts to develop business • How to create a Google Alert • Your online reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 3. What are Google Alerts? MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 4. Email updates of the latest relevant Google results (web, news, etc.) based on your queries. MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 5. Developing Business Gathering & Using Intelligence MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 6. Collecting Intelligence • Industry/Competition • Business names, Owners & Key personnel, Partners & Suppliers • Partners/Clients • Products & Services, Hobbies & Activities, Groups & Organizations MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 7. Create a Google Alert MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 8. h t t p : / / w w w. g o o g l e . c o m / a l e r t s MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 9. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Search query • Industry • Competitor • Partner/Supplier • Product/Service • Location • Organization • Hobby MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 10. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Result type • Everything • News • Blogs • Videos • Discussions • Books MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 11. h t t p : / / w w w. g o o g l e . c o m / a l e r t s How often • As it happens • Once a day • Once a week MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 12. h t t p : / / w w w. g o o g l e . c o m / a l e r t s How many • Only the best results • All results MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 13. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Deliver to • Your Gmail Account • Feed MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 14. Create As Many As You Need MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 15. Emailed results • tucson web design • All results • As it happens MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 16. Feed results • Google Reader • Subscriptions MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 17. Online Reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 18. Online reputation • Business Name • Business Partner • Website Address • Your Name • Spouse’s Name MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 19. What Google Alerts Are Gather Intelligence Create an Alert Online Reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 20. Mike Erickson 520-777-6142 Mike@MinuteWithMike.com MinuteWithMike www.MinuteWithMike.com Small Business Marketing