The slides from my talk at IOETI's 3rd Arab International Conference on E-Tourism & E-Marketing that happened in Luxor, Egypt.

1. Mobile Applications
for emerging marketsı
@udayms
acrossthinlines.com
3rd Arab International E-Tourism & E-Marketing Conference
Luxor, Egypt

2. @udayms
LinkedIn – Twitter – Facebook – Skype - GoogleTalkı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 2

3. WITH YAHOO! NOW
PREVIOUSLY WITH NOKIA
WORKED IN EMERGING MARKET
STUDIES
About meı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3

4. TWO KEY
CHALLENGES
In the context of MOBILE & EMERGING MARKETSı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4

5. 1.
THE EMERGING
MARKETS
IT’S FULL OF SURPRISES AND CHALLENGESı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5

6. Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6

7. NOT THESE!!!
These are SMART Phones
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 7

8. THINK ABOUT
THESE
Oh Yes! These are still
around!
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 8

9. WHAT’S THE
PROBLEM?
We don’t understand it’s relevanceı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9

10. VOICE & SMS
Common in ALL phonesı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10

11. 27% MOBILE PHONES ARE `INTERNET
READY`
ONLY 2% USERS `ACTIVELY` (ONCE A
MONTH) ACCESS INTERNET ON MOBILE
IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11

12. Why Voice & SMS in the times of iPhone & Android?
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12

13. Do you need more reasons?ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13

14. In fact its more than moneyı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14

15. 28 markets. Includes EGYPT. India & China are the leaders.ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15

16. CREATE SMS &
VOICE BASED
EXPERIENCES
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16

17. 2.
MOBILE
EXPERIENCE
FOR TRAVELLERSı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17

18. NOW, LETS LOOK @
SMART PHONES
Bit tricky!!!
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 18

19. WHAT’S THE
PROBLEM?
Practically Everything.ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19

20. TOO DISTRIBUTED
Nothing is in the same placeı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20

21. December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 21

22. December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 22

23. What do you do when you travel?
Transportation
Hotels
Food
Photographs
Share
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23

24. TOO MANY
PORTALS TO DO
ONE TASK
All I want to do is plan my TRAVELı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24

25. WHAT DOES A
TOURIST WANT?
What would you want?ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25

26. WHERE’S THAT
SINGLE
EXPERIENCE?
Planning is part of the experienceı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26

27. THINK ABOUT
THIS!
HOW WOULD LIFE BE WITH SUCH AN APPLICATION?ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27

28. IT’S ALL ABOUT
THE USER
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28

29. THANK YOU.
twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.comı
December 14, 2010 29