This document outlines best practices for developing and managing a request for proposal (RFP) process to select a public relations agency. It discusses common concerns of both PR agencies and client organizations. It provides guidance on elements to include in an RFP like project background, scope of work, and evaluation criteria. The document also covers stages of the process such as evaluating responses, conducting presentations, and selecting a winning agency. The goal is to help clients effectively differentiate agencies and find the right long-term partner.

1. Best Business Practices: Strategy, Writing and Managing the RFP Process PRSA International Conference Workshop

2. Introductions

4. System Is Broken

23. Q & A

25. Thank You! Helen Sullivan , APR, Fellow PRSA 703.847.9702 hs@inhouse-com.com Robert Udowitz 703.621.8060 [email_address]