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Dale Roberts Services Director RoovenPakkiri Head of Social Business Collaborative Decision Making Why Good People in Great Businesses Make Poor Decisions March 2011
Why did they do that?
Boots A Great Organisation
Steve RussellA Respected Leader
The Decision“Slowdown has been detected in our core business”
DecisionsHow do organisations make them?
Decision Making Detect problem or opportunity  Identify solutions Evaluate outcome of each Establish preference
Decision Making ModelsRational, Logical, Reasoned
IndividualsDon’t make decisions quite like this
Organisationsrarely make decisions like this
Common Problemswith organisational decision making
Organisational Randomnessor Trashcan Theory People who know the problem People who can provide a solution People who make decisions
Organised AnarchiesMost organisations some of the time, some organisations most of the time Solutions Lets regionalise Lets centralise Lets change the CEO Choices Should we open a new branch? Should we hire a new marketer? Problems How do we compensate staff? How do we improve marketing? Participants
Organised AnarchiesMost organisations some of the time, some organisations most of the time Participants Problems Solutions Choices
Information Disconnection Business Analytics reach  8% of the organisation Source, TDWI 40% of major business decisions are not based on information generated from analytic applications  Accenture, Competing Through Analytics
BootsAn example of information disconnection
Decision Making Black HolesWhere information goes to die
Email FragmentationAnd critical CRM information Where only you can see it 18% Where everyone can see and share it   2% Where you have to search for it 80% Source, ContactNet
Decision Making Silos
Decision Avoidance Psychosis
The ProblemsWith Organisational Decision Making
The Abilene Paradox
Collaborative Decision Making RoovenPakkiri
Something significant is happening in the corporate world A major change of direction is taking place
On 7th February 2011Thierry Breton, CEO of ATOS Origin 49,000ee Euro 5bn Global IT Said …
Email Free Company
Trashcan Theoryor Organisational Randomness People who know the problem People who can provide a solution People who make decisions
AnswerSocial Business
           What is Social Business ?  “just facebook inside the organisation” WRONG ANSWER “more like Linkedin inside an organisation” WRONG ANSWER (but closer)    “uses Social Networking tools and collaboration culture to solve business problems” CORRECT ANSWER
CollaborationGardening Tools ,[object Object]
Wikis
Community
Forums
Groups
File sharing
User-Generated Content
Tagging & Bookmarking
Instant Messaging,[object Object]
The Collaborative Garden
Company Reality

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