Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world. We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.

1. Playful and social interac1on
create opportuni1es to emo1onally
connect people with brands.

2. Our approach
To help businesses iden.fy and develop the most effec.ve means of
achieving their objec.ves we ask four fundamental ques.ons:
Ques1on Outcome
What are we trying to achieve? Agreed business objec.ves and their
measurement.
Who are we communica.ng Insights based on understanding the consumer
with? and marketplace.
How are we going to go about Iden.fied tac.cs and plan. Campaign? a website?
it? SEO, beJer eCRM? Social media?
How effec.ve was it? Learning and improvement.

3. How we work
Strategy
Research
Planning
User Experience
Design
Deploy Content Crea.on Concept
Technology
eCRM
Evalua.on
Produc1on

4. Service and Stages
Strategy Concept Produc1on Deploy
Crea.ve brief Crea.ve Ideas Design and Build Monitoring and
Comms plan Evalua.on
Market research User experience Web site build Management
Insight Wireframes Brand experience Brand tracking
Design approach Mobile apps Campaign repor.ng
Produc.on set up Content crea.on Ac.onable insight
Service Innova.on
eCRM
Social media

5. Clients Awards

6. Strategy examples

7. Strategy and Consumer insight Strategy Concept Produc1on Deploy
Behavioural insight driving phased campaign
ADtudinal insight driving segmenta1on and messaging

8. Strategy and Consumer insight Strategy Concept Produc1on Deploy
Posi1oning Research

9. Concept examples

10. Sketches Strategy Concept Produc1on Deploy

11. Scenarios and personas Strategy Concept Produc1on Deploy
Journey summary
• Toblerone website
• Interac1ve Toblerone bar
• Reward system registra1on
• ‘Facebook connect‘
• Sign up for the campaign
Ron, age 38 • ‘Exclusive pack’ by post
Journalist
Manchester
Microsite
Ron is an all‐.me Toblerone‐lover. He treats himself regularly to a His own Toblerone bar appears on screen and unwraps itself with a
Toblerone and buys it for friends and family on special occasions or brief explana.on of the reward system. Ron no.ces his avatare,
‘love‐tokens’. His best friends tease him with the nick name ‘Tobler‐ scores and liJle alerts as part of this personalised chocolate bar. He
Ron’. is impressed by the experience and sends an invite to a few
selected friends via ‘facebook connect’ with the message ‘Join me
Ron knows the latest TV ad and on his most recent purchase he
in chocolate heaven!’…
no.ces a URL for the new campaign on the packaging. As he
browses through the microsite, he is intrigued by the playful, The chocolate bar recognises his engagement and awards him with
engaging and conversa.onal atmosphere of the site and the amount a few more points. He reads about the latest campaign and a
of ‘soul‐mates’ he finds there. chance to win a prize. He signs up for the campaign which promises
A scrollable Toblerone bar introduces Ron to light content. To view him an ‘Exclusive pack’ by post. Ron is looking forward to making
deeper content and be able to engage with the site Ron has to the video with his 10 year old nephew who happens to be a big
register. A simple unobtrusive registra.on process welcomes him Toblerone lover, too.
into the world of ul.mate Tobleroners.

12. Ecosystems Strategy Concept Produc1on Deploy
Toblerone Bar TV
Microsite
User’s and users video gallery
Toblerone fan page Ultimate Toblerone Hall of Fame Campaign - CTA Registration live feed
friends page
sharing, rating, comment sharing, rating, comment
FB Wall
download brief Reward points FB Wall
branded Tab
video gallery upload video Twitter
Polls
sharing, rating, comment
video
photo photo gallery
FB ads
sharing, rating, comment

13. Content maps Strategy Concept Produc1on Deploy
Where
Product
Offers Discuss
by type
About
Product
by age
FOOD/ us
Partners
Product Mum
Ingredients
Plum
History Vision
Agent
Taste
Images
Share
Recipes

14. Sitemaps Strategy Concept Produc1on Deploy
‘Story of the
Notes
1.0 Plum making’
1
Part 1-3
1 Story of the making
Illustrating the story of the
2 1 making
‘Story Part 1’ Landing page: full story
2.0 The Plum Way collecting/picking About Plum, Part 1 - the picking
Recipes, Part 2 - the preparing
Product, Part 3 - the enjoying
2.1 Plum Family 2.2 Talk to us
All parts work independently,
they support each key-area of
the site naturally while keeping
thecsite in look and feel unified.
3.0 Product ‘Story Part 3’ 1 5
Take a product tour 2.0 About us
enjoying List Plum Products by: 2
age of baby Landing page will cover a brief
Occasion go
summery of our Story, our
3.1. Cereals 3.2. Meals 3.3 Snacks 3.4 Dairy 11 Mission, our Ethic
3.1.1 Cereals
3 3 Alternative entry points
For the re-visitors or plum-mum
3.1.2 Meals
community to deep link into age
3.4 12 + month
specific content.
3.1. 4 + month 3.2. 7 + month 3.3 10 + month
3.1.3 Snacks
4 Recipes and Tips
Plum mums can rate recipes
3.1.4 Dairy Constant link to products with
4.0 Recipes and ‘Story Part 2’ 1 options to select for purchase
Ingredients preparing/chopping 10
7.0 Basket The Product Tour pages through
List Plum Recipes by: 5
Ingredient
the second level content from
4.1 Recipes Ingredients age of baby 4.1 -4.6
8.0 Sign-up
4 Occasion go
Plum Mum
6 selected rss feed out of facebook
featuring:
4.1.1 Cereals 4.1.2 Meals 4.1.3 Snacks 4.1.4 Dairy - Events
- Competition
- showcases of Plum-baby online
campaign work
9.0 Copy Rights
7 Omnipresent small icon
6 buttons
10.0 T&C 5.0 Plum Mums
These will be small links
9 continuously accessible.
2.2 Talk to us 5.1 Plum Vision 5.2 Plum Agent 8 Google map search with filter
option
Store locator
6.0 Shop
9 Footer
8 List recipes by filter:
10
6.1 4 + month 6.2 7 + month 6.3 10 + month 6.4 12 + month 6.5 Starter Pack 6.6 Offers 6.7 Where to buy • Ingredient
• Age of baby
• Occasion
11 List recipes by filter:
• Age of baby
e-commerce site • Occasion

15. Wireframes Strategy Concept Produc1on Deploy
Plum Shop I View Basket ( xxx items) I check out Sign-up Notes
The Plum Way Products
Products Recipes and Ingredients Plum Mums
Cereals
home > Cereals > Four grain Muesli 1 On rollover product image highlights.
Meals
On mouse down the info area displays details
Snacks 2 about selected product
Dairy
3 Link to product related recipe
view all
1
Cereals 4 All products can be purchased by clicking onto
the 'add to basket'
Meals Image
5 4.0 Ingredient
Snacks
Dairy
Cereals
Image Image Image
Image Image Image
1
4+ 7+ 10+ 4+ 7+ 4+
2
Blueberry, banana & vanilla Beetroot & apple with artichoke Blueberry, banana & vanilla pouch Carrot, apricot & fennel Mango & banana Parsnip, apple & pea
2
List Plum Products by Four grain Muesli with apricot & banana add to basket
4
Age of baby Another one of our super purees, this time with 26% handpicked, Ingredients
made directly into fresh puree for us. The banana adds a little
sweetness, but not too much, and the vanilla gives it the * Organic banana (54%)
Occasion
roundness and character, a bit like a jolly good cabernet! * Organic blueberries (23%)
* Water
go * Organic quinoa flakes (2%)
* Organic lemon juice
* Organic real vanilla extract (0.03%)
* Antioxidant (ascorbic acid)
Try this recipe 7+ In this box 2 x 100g potsurabitur quis erat dui. Nunc at nisi a massa
gravida sodales.
3 5
Find out more about our ingredients
Talk to us I Terms & Conditions I Copy Rights

16. Visualisa1on Strategy Concept Produc1on Deploy

17. Campaign concept Strategy Concept Produc1on Deploy

18. Journeys and narra1ve Strategy Concept Produc1on Deploy

19. Storyboard and mock‐ups Strategy Concept Produc1on Deploy

20. Produc1on examples

21. Mul1‐channel service extension Strategy Concept Produc1on Deploy

22. Installa1on Strategy Concept Produc1on Deploy

23. Social media hub Strategy Concept Produc1on Deploy

24. Ecommerce website Strategy Concept Produc1on Deploy
dynamic search filter
Website
content managed system online shop

25. Ecommerce website Strategy Concept Produc1on Deploy

26. Monitoring & evalua1on

27. Evalua1on Strategy Concept Produc1on Deploy

28. For more informa1on
us@ubermore.com