SlideShare uma empresa Scribd logo
1 de 13
Baixar para ler offline
10 Usability Lessons
              from
Steve Krug’s Don’t Make Me Think
Porkfish




1. Usability Means…
Usability means making sure something works well, and
that a person of average ability or experience can use it for
its intended purpose without getting hopelessly frustrated.
Yellow Jack




2. Web applications should explain themselves
As far as humanly possible, when I look at a web page it
should be self-evident. Obvious. Self-explanatory.
Banded Butterflyfish




3. Don’t Make Me Think
As a rule, people don’t like to puzzle over how to do things.
If people who build a site don’t care enough to make things
obvious it can erode confidence in the site and its
publishers.
Rock Beauty




4. Don’t waste my time
Much of our web use is motivated by the desire to save
time. As a result, web users tend to act like sharks. They
have to keep moving or they’ll die.
Spotted Drum




5. Users still cling to their back buttons
There’s not much of a penalty for guessing wrong. Unlike
firefighting, the penalty for guessing wrong on a website is
just a click or two of the back button. The back button is
the most-used feature of web browsers.
Sea Raven




6. We’re creatures of habit
If we find something that works, we stick to it. Once we
find something that works — no matter how badly — we
tend not to look for a better way. We’ll use a better way if
we stumble across one, but we seldom look for one.
Foureye Butterflyfish




7. No Time for Small Talk
Happy talk is like small talk – content free, basically just a
way to be sociable. But most Web users don’t have time for
small talk; they want to get right to the beef. You can – and
should – eliminate as much happy talk as possible.
Boxfish




8. Don’t lose search
Some people (search-dominant users), will almost always
look for a search box as they enter a site. These may be the
same people who look for the nearest clerk as soon as they
enter a store.
Queen Triggerfish




9. We form mental site-maps
When we return to something on a Web site, instead of
replying on a physical sense of where it is, we have to
remember where it is in the conceptual hierarchy and
retrace our steps.
Scrawled Filefish




10. Make it easy to go home
Having a home button in sight at all times offers
reassurance that no matter how lost I may get, I can always
start over, like pressing a Reset button or using a “Get out
of Jail free” card.
The Book
Thanks to …
summary from the book by redd horrocks
http://www.uxbooth.com

illustrations by patrick j. lynch
copyright 2010, patrick j. lynch. all rights reserved
http://patricklynch.net

Mais conteúdo relacionado

Mais procurados

UX - User Experience Design and Principles
UX - User Experience Design and PrinciplesUX - User Experience Design and Principles
UX - User Experience Design and PrinciplesPeeyush Sahu CAPM®
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1Sebastian Tory-Pratt
 
10 Usability Heuristics explained
10 Usability Heuristics explained10 Usability Heuristics explained
10 Usability Heuristics explainedCraft Design
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEORand Fishkin
 
Evangelizing User Experience Design
Evangelizing User Experience DesignEvangelizing User Experience Design
Evangelizing User Experience DesignDustin DiTommaso
 
يعمل حقًا UI UX إثبات أن
 يعمل حقًا UI UX إثبات أن  يعمل حقًا UI UX إثبات أن
يعمل حقًا UI UX إثبات أن Samer Tallauze
 
Defining and Specifying Functional and Content Requirements
Defining and Specifying Functional and Content RequirementsDefining and Specifying Functional and Content Requirements
Defining and Specifying Functional and Content RequirementsLuis Carlos Aceves
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
 
UX Design Myths
UX Design Myths UX Design Myths
UX Design Myths Evan Samek
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatVelocity Partners
 
UX Strategy - An Overview
UX Strategy - An OverviewUX Strategy - An Overview
UX Strategy - An OverviewSonal Malhotra
 
The Three Levels of Design
The Three Levels of DesignThe Three Levels of Design
The Three Levels of DesignDesignMantic
 
Core Web Vitals Optimization for any website, especially WordPress
Core Web Vitals Optimization for any website, especially WordPressCore Web Vitals Optimization for any website, especially WordPress
Core Web Vitals Optimization for any website, especially WordPressClementYo
 
Lean UX vs Design Thinking (lang: ENG)
Lean UX vs Design Thinking (lang: ENG)Lean UX vs Design Thinking (lang: ENG)
Lean UX vs Design Thinking (lang: ENG)Ideacto
 

Mais procurados (20)

UX - User Experience Design and Principles
UX - User Experience Design and PrinciplesUX - User Experience Design and Principles
UX - User Experience Design and Principles
 
UX Strategy Part-1
UX Strategy Part-1UX Strategy Part-1
UX Strategy Part-1
 
What is UX design?
What is UX design? What is UX design?
What is UX design?
 
Good UX Bad UX
Good UX Bad UXGood UX Bad UX
Good UX Bad UX
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1
 
10 Usability Heuristics explained
10 Usability Heuristics explained10 Usability Heuristics explained
10 Usability Heuristics explained
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
Evangelizing User Experience Design
Evangelizing User Experience DesignEvangelizing User Experience Design
Evangelizing User Experience Design
 
The Importance of UX
The Importance of UXThe Importance of UX
The Importance of UX
 
UX design
UX designUX design
UX design
 
يعمل حقًا UI UX إثبات أن
 يعمل حقًا UI UX إثبات أن  يعمل حقًا UI UX إثبات أن
يعمل حقًا UI UX إثبات أن
 
Defining and Specifying Functional and Content Requirements
Defining and Specifying Functional and Content RequirementsDefining and Specifying Functional and Content Requirements
Defining and Specifying Functional and Content Requirements
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
UX Design Myths
UX Design Myths UX Design Myths
UX Design Myths
 
Heuristic evaluation
Heuristic evaluationHeuristic evaluation
Heuristic evaluation
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
UX Strategy - An Overview
UX Strategy - An OverviewUX Strategy - An Overview
UX Strategy - An Overview
 
The Three Levels of Design
The Three Levels of DesignThe Three Levels of Design
The Three Levels of Design
 
Core Web Vitals Optimization for any website, especially WordPress
Core Web Vitals Optimization for any website, especially WordPressCore Web Vitals Optimization for any website, especially WordPress
Core Web Vitals Optimization for any website, especially WordPress
 
Lean UX vs Design Thinking (lang: ENG)
Lean UX vs Design Thinking (lang: ENG)Lean UX vs Design Thinking (lang: ENG)
Lean UX vs Design Thinking (lang: ENG)
 

Semelhante a 10 Usability Lessons From Steve Krug’S Don’T Make Me Think

20 Tips For Effective Brainstorming
20 Tips For Effective Brainstorming20 Tips For Effective Brainstorming
20 Tips For Effective BrainstormingBabak Forutanpour
 
Flow: Getting into the zone at work
Flow: Getting into the zone at workFlow: Getting into the zone at work
Flow: Getting into the zone at workjanetterie
 
Find Your Success The Manic Way.
Find Your Success The Manic Way.Find Your Success The Manic Way.
Find Your Success The Manic Way.Carol Parsons
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websitesguestce63
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websitesguest36b79
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websitesguest4041d
 
2022 Resources to Create Space and Build Resilience
2022 Resources to Create Space and Build Resilience2022 Resources to Create Space and Build Resilience
2022 Resources to Create Space and Build ResilienceJack Pringle
 
Resources for Lawyers to Help Create Space
Resources for Lawyers to Help Create SpaceResources for Lawyers to Help Create Space
Resources for Lawyers to Help Create SpaceJack Pringle
 
Getting What you Want out of Life
Getting What you Want out of LifeGetting What you Want out of Life
Getting What you Want out of LifeZiad K Abdelnour
 
Website Psychology
Website PsychologyWebsite Psychology
Website PsychologyGavin Bell
 
Travel Tips for beginners
Travel Tips for beginnersTravel Tips for beginners
Travel Tips for beginnersSAKTHIVELM56
 
10 Ways to Evict Creative Block from Your Head
10 Ways to Evict Creative Block from Your Head10 Ways to Evict Creative Block from Your Head
10 Ways to Evict Creative Block from Your HeadHEROfarm
 
Zaki Ameer Book Dream Design Property DDP Property
Zaki Ameer Book Dream Design Property DDP PropertyZaki Ameer Book Dream Design Property DDP Property
Zaki Ameer Book Dream Design Property DDP PropertyZaki Ameer
 
THESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONE
THESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONETHESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONE
THESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONESteven Rhyner
 
What Not To Do (In Freelancing)
What Not To Do (In Freelancing)What Not To Do (In Freelancing)
What Not To Do (In Freelancing)Pete Lancaster
 

Semelhante a 10 Usability Lessons From Steve Krug’S Don’T Make Me Think (20)

20 Tips For Effective Brainstorming
20 Tips For Effective Brainstorming20 Tips For Effective Brainstorming
20 Tips For Effective Brainstorming
 
Flow: Getting into the zone at work
Flow: Getting into the zone at workFlow: Getting into the zone at work
Flow: Getting into the zone at work
 
Find Your Success The Manic Way.
Find Your Success The Manic Way.Find Your Success The Manic Way.
Find Your Success The Manic Way.
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websites
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websites
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websites
 
Vip Access
Vip AccessVip Access
Vip Access
 
2022 Resources to Create Space and Build Resilience
2022 Resources to Create Space and Build Resilience2022 Resources to Create Space and Build Resilience
2022 Resources to Create Space and Build Resilience
 
Resources for Lawyers to Help Create Space
Resources for Lawyers to Help Create SpaceResources for Lawyers to Help Create Space
Resources for Lawyers to Help Create Space
 
15 Things to Do Before You Die
15 Things to Do Before You Die15 Things to Do Before You Die
15 Things to Do Before You Die
 
Getting What you Want out of Life
Getting What you Want out of LifeGetting What you Want out of Life
Getting What you Want out of Life
 
The Joyof Squidoo
The Joyof SquidooThe Joyof Squidoo
The Joyof Squidoo
 
Do You Want Some Cheese With That Whine?
Do You Want Some Cheese With That Whine?Do You Want Some Cheese With That Whine?
Do You Want Some Cheese With That Whine?
 
Website Psychology
Website PsychologyWebsite Psychology
Website Psychology
 
Travel Tips for beginners
Travel Tips for beginnersTravel Tips for beginners
Travel Tips for beginners
 
10 Ways to Evict Creative Block from Your Head
10 Ways to Evict Creative Block from Your Head10 Ways to Evict Creative Block from Your Head
10 Ways to Evict Creative Block from Your Head
 
Zaki Ameer Book Dream Design Property DDP Property
Zaki Ameer Book Dream Design Property DDP PropertyZaki Ameer Book Dream Design Property DDP Property
Zaki Ameer Book Dream Design Property DDP Property
 
THESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONE
THESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONETHESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONE
THESE 10 THINGS WILL HAPPEN WHEN YOU START STEPPING OUT OF YOUR COMFORT ZONE
 
bullets+kill
bullets+killbullets+kill
bullets+kill
 
What Not To Do (In Freelancing)
What Not To Do (In Freelancing)What Not To Do (In Freelancing)
What Not To Do (In Freelancing)
 

Último

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKJago de Vreede
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAnitaRaj43
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 

Último (20)

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 

10 Usability Lessons From Steve Krug’S Don’T Make Me Think

  • 1. 10 Usability Lessons from Steve Krug’s Don’t Make Me Think
  • 2. Porkfish 1. Usability Means… Usability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated.
  • 3. Yellow Jack 2. Web applications should explain themselves As far as humanly possible, when I look at a web page it should be self-evident. Obvious. Self-explanatory.
  • 4. Banded Butterflyfish 3. Don’t Make Me Think As a rule, people don’t like to puzzle over how to do things. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers.
  • 5. Rock Beauty 4. Don’t waste my time Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die.
  • 6. Spotted Drum 5. Users still cling to their back buttons There’s not much of a penalty for guessing wrong. Unlike firefighting, the penalty for guessing wrong on a website is just a click or two of the back button. The back button is the most-used feature of web browsers.
  • 7. Sea Raven 6. We’re creatures of habit If we find something that works, we stick to it. Once we find something that works — no matter how badly — we tend not to look for a better way. We’ll use a better way if we stumble across one, but we seldom look for one.
  • 8. Foureye Butterflyfish 7. No Time for Small Talk Happy talk is like small talk – content free, basically just a way to be sociable. But most Web users don’t have time for small talk; they want to get right to the beef. You can – and should – eliminate as much happy talk as possible.
  • 9. Boxfish 8. Don’t lose search Some people (search-dominant users), will almost always look for a search box as they enter a site. These may be the same people who look for the nearest clerk as soon as they enter a store.
  • 10. Queen Triggerfish 9. We form mental site-maps When we return to something on a Web site, instead of replying on a physical sense of where it is, we have to remember where it is in the conceptual hierarchy and retrace our steps.
  • 11. Scrawled Filefish 10. Make it easy to go home Having a home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button or using a “Get out of Jail free” card.
  • 13. Thanks to … summary from the book by redd horrocks http://www.uxbooth.com illustrations by patrick j. lynch copyright 2010, patrick j. lynch. all rights reserved http://patricklynch.net