This document summarizes the digital experience and project management experience of a candidate over their 12-year career. It provides examples of projects they led for various brands, including managing homepages, launches of new sites, implementing A/B testing, and partnering with internal teams and agencies on digital strategies and integrations. Metrics are provided for some site traffic. The document is intended to showcase the breadth of the candidate's experience leading digital projects.

2. DIGITAL CHAMPION
Talented, results-producing digital professional with
over 12 years of experience managing the creation of
dynamic web experiences and steering the execution of
digital content, feature enhancements and solution
integrations based on key site performance metrics.
Proven record of leading teams (internal & external) to
create revenue-driving digital experiences that combine
strong usability and integrated brand communications.
Adept in presenting ideas and creative concepts to
management, vendors, and internal stakeholders to
coordinate interactive projects and digital marketing
efforts.

3. VICTORIASSECRET.COM HOMEPAGE
• Managed regular site
updates on the site,
including home and
landing page creative,
merchandise adds/drops,
promotions, and site
enhancements
• Implemented A/B tests to
determine the success of
new site features and
creative executions
VS.com Statistics:
 Over 7M unique
visitors per month
 Over 13M visitors per
month

4. VICTORIA’S SECRET: PINK COLLEGIATE
LANDING PAGE
• Partnered with a third-party
interactive agency and the
internal PINK marketing team on
the development of the PINK
Collegiate site experience
• Use of Flash and XML for the
school rollover listing and
functionality
• Responsible for project
timeline, including creative
deliverables, implementation,
and user-acceptance testing

5. VICTORIASSECRET.COM: SHOP CONCEPT
• Managed the development of
the “Shop” concept across
multiple categories, including
Dresses and Tops
• Partnered with IT, Internet
Creative, and Merchants on
functional requirements and
creative deliverables, as well
as user-acceptance testing

6. VICTORIA’S SECRET: DRESS SHOP

7. VICTORIA’S SECRET: FIT GUIDES
Partnered with IT, Internet
Creative, and Merchants
on functional requirements
and creative deliverables,
as well as user-acceptance
testing

8. VICTORIA’S SECRET FACEBOOK FAN PAGE
• Launched in July 2009
• Over 11 million fans
• Partnered with marketing team on social
media strategy and implementation
• Worked with third-party vendor to tag the
Facebook page for web analytics
purposes and implement social sharing
features, such as the Bikini Mixer

9. VICTORIA’S SECRET SPANISH SITE
• Launched in March 2009
• Collaborated with marketing, IT
and third-party vendor
(Motionpoint) on Spanish
translation and online
operations/processes

10. VICTORIA’S SECRET FASHION SHOW
Managed the development of the 2008 and
2009 Victoria’s Secret Fashion Show digital
experience with regular content refreshes

11. VSALLACCESS
• Managed the development of
VSAllAccess.com, a dedicated brand
website about all that is Victoria’s Secret,
including photo shoot footage, model
interviews, and mobile apps
• Worked with various cross-functional
partners, including IT, Internet Creative,
and Web Analytics in the planning for this
website
• Launched in November 2009

12. SHOPJUSTICE.COM HOMEPAGE
Manage the operational process for
regular site updates, including home
and landing page creative,
merchandising, feature enhancements,
promotions and copy
ShopJustice.com Statistics:
 Over 875K unique visitors per
month
 Over 1.5M visitors per month

13. JUSTICE: CUSTOMER REVIEWS
Managed the implementation of
customer reviews (Bazaarvoice)
on ShopJustice.com from start to
finish, including composing the
project requirements, partnering
with creative on the look and
feel, and conducting detailed
user-acceptance testing

14. JUSTICE: MINI SHOPPING CART
• Mini shopping cart allows
customers to have visibility of the
items added to their bag without
disrupting the shopping process
• Managed the implementation of
this site feature from start to
finish, including composing the
project requirements, partnering
with creative on the look and feel,
and conducting detailed user-
acceptance testing

15. JUSTICE FACEBOOK FAN PAGE
• Launched in November 2010
• Over 65K fans
• Manage the Facebook editorial
calendar and regular
brand/promotional posts, as well as
monitor the fan page for content

16. JUSTICE: SWIM LANDING PAGE & VIDEO
• Partnered with IT, Internet
Creative, and Merchants on feature
requirements, including creative
deliverables and UA testing
• In November 2009, launched the
Justice YouTube page to house all
video content

17. BROTHERS: NEW BOYS CLOTHING LINE
• Launched ShopBrothers.com in
March 2011
• Managed from planning to launch,
including defining the project
requirements with IT, partnering with
creative on the look and feel, and
conducting detailed user-acceptance
testing prior to deployment

18. SUNGLASSHUT.COM
• Managed the overall online experience, including
promotions, brand creative, and landing page
destinations
• Partnered with luxury brands to procure imagery
and content to create interactive experiences
• Managed Copywriter and Web Designer as
direct reports

19. SUNGLASS HUT – TRENDS LANDING PAGE
• Strategized and implemented digital brand
experiences and trend content to drive repeat
visitors
• Art directed the selection of trend image assets
and content
• Partnered with third-party interactive agency,
marketing, and e-commerce operations on
design, user experience and social integration
• Managed the development of SEO rich content

20. ELOQUII BY THE LIMITED
• Manage site content including
features and promotions, creative,
and copy
• Partner with merchants and
online marketing partners to
strategize and execute promotional
campaigns.
• Responsible for quality
assurance of all live content within
assigned digital channels,
including social and mobile.

21. ELOQUII – MOBILE SITE
• Launched eloquii mobile January
2013 with Usablenet
• Manage mobile site functionality
and content

22. ELOQUII – SOCIAL MEDIA OUTLETS
• Manage content for all social channels
• Developed various Facebook Apps, including
Fangate Coupon, Email Sign Up and Pinterest

23. ELOQUII – FACEBOOK FAN IMAGES
• Developed production-ready social media graphics for offers and promotions

24. ELOQUII – SWEATER SHOP INTERACTIVE HEADER
• Developed conceptual wireframe
for Sweater Boutique category
header
• Partnered with IT and creative
agency on design, user acceptance
testing, and implementation

25. ELOQUII – PDP WIREFRAME
• Developed conceptual
wireframe for product detail
page layout with new bulleted
list approach
• Partnered with IT and other
cross-functional partners to
implement new layout based on
wireframe

26. FRONTGATE – INTERVIEW PROJECT SAMPLE
Created conceptual
wireframe for an
interactive outdoor living
space planner as a project
for an interview with
Frontgate

27. IGS ENERGY WIREFRAME
• Managed the redesign effort of the IGS
family of websites on WordPress - launch
March 2014
• Developed initial wireframes to support
the strategy for the website redesign effort
for IGS Energy
• Facilitated stakeholder interviews to
glean requirements for the redesign
• Collaborated with agency and internal
marketing team on project requirements
and deliverables

28. BAGGALLINI: DESKTOP & MOBILE
• Partnered with Marketing, Sales,
Planning and Creative to maintain
and execute seasonal marketing
and promotional calendars
to support brand strategies
• Focused on improvement of the
customer experience across all
digital touchpoints
• Coordinated creation of site and
product images, copy and online
content
• Oversaw social media and other
emerging channels
• Managed the replatform effort onto
Demandware, including the launch
of a mobile site (responsive
design)

29. DEARFOAMS: DESKTOP & MOBILE
• Oversaw the tracking and
analysis of our marketing
programs for continual
optimization
• Managed execution, evaluation,
and optimization of site and
product merchandising
presentation
• Managed the replatform effort
onto Demandware, including
the launch of a mobile site
(responsive design)