The document provides guidance on designing effective brochures. It notes that while brochures are commonly used, they often contain mistakes that fail to engage customers. The article then outlines best practices for brochure design, including focusing on customer benefits rather than just features, appealing to emotion over logic, and establishing trustworthiness. It emphasizes that the purpose of a brochure is to educate customers about a company rather than directly make a sale.

1. Individual Section Development Exercise #2
1. INFORMATION RESEARCHER
A. What are the major points in the articles you see above ?
The company brochure is the most used tool in business. But there are some common
mistakes in brochure design and writing.
To avoid them, the article explains how to design and write a company brochure.
B. Why is this article important? Write 5 major points in the article that are important.
In the article, there are following points that are important,
・There are some common mistakes in brochure design and writing.
・The purpose of brochure is to educate customers about your company, not to make the
sale.
・Companies tend to list the many features of their products, but customers care more
about their benefits than features.
・When emotion and logic come into conflict, emotion always win.
・Your brochure tells customers whether your company is reliable or not.
C. Explain 5 reasons why one should read the above article when preparing to design an
important business brochure on any topic?
I think there are five reasons below.
・The article explains how to design and write a brochure very clearly.
・The merits of brochure are explained.
・The demerits are also explained.
・The way of creating more attractive brochure is given.
・The article tells us the importance of brochure.

2. D. Write a paragraph explaining the common guidelines that you find in the article
above.
The company brochure is a important tool in business, but there are often some
common mistakes in brochure.
We should learn the correct form of brochure so that customers feel easy to read.
2. CONTENT ORGANIZER - Person # 2
A. Explain the overall idea for designing a technical brochure as is mentioned in the
article above.
The company brochure is almost used in business. But most people mistakes in
brochure.
So the article is written to avoid it.
B. Talk about a brochure that you want to prepare. Explain at least 10 major points you
will include in this brochure of your choice. What will be the purpose of the brochure?.
Write in your own words.
In this article, there are 11 major points.
1. The Two Types Of Basic Brochure Design
2. The Most Common Mistake Of Brochure Use
3. Basic Brochure Design: Where To Start
4. How To Talk To Your Customers In Your Brochure
5. How To Structure Your Brochure
6. A Few Brochure Do Not's:
7. What Are The Strengths Of A Brochure?
8. What Are The Weaknesses Of A Brochure?
9. How To Get Started On Your Brochure Tomorrow Morning 10.The Most Important
Rule Of All 11.Some Final Thoughts On Brochures

3. All major points purpose is to makes better for our brochure.
C. Write five sentences explaining how a company should approach the design of a
technical brochure.
The brochure is designed for for the customer who has learn of our company.
And the brochure is to educate customer. So we shouldn't the brochure alone.
Important things is call to action and educate in detail.
And the brochure should get you the appointment with the customer.
D. Write down five sentences explaining how a technical brochure should be different
from a tourism-related brochure. Write in your own words.
Technical brochure has many information for explain our company. It is mentioned
type two.
But tourism-related is not that brochure. tourism-related is type one.
This brochure as the appetizer to tickle the pallet but still leave them hungry.
3. PLAN DEVELOPER - Person # 3 (Use IHMC software Download Instructions)
A. Develop a short concept map using the Concept Mapping software based on the
article you see above. Pick up the major sentences and make a concept map.
http://www.slideshare.net/GroupDstudent/week-4-31
B. Develop a short concept map explaining how the following website works.
http://www.printplace.com/printing/brochure-printing.aspx
http://www.slideshare.net/GroupDstudent/week-4-32

4. C. Write down the definition of 5 major key words that are used in the concept map.
・ brochure
A thin book giving information or advertising something.
In this article, a thin book that giving the information of company for the customer.
・ customer
Someone who buys goods or services from a shop, company etc.
In this article, someone who views brochure.
・ purpose
The purpose of something is what it is intended to achieve.
In thins article, to make an attractive brochure.
・ rule
An official instruction that says how things must be done or what is allowed,
especially in a game, organization, or job.
In this article, whenever emotion and logic come into conflict, emotion always win.
・ design
To make a drawing or plan of something that will be made or built.
In this article, to design brochure of contents.
D. Write down three major questions that might explain the major argument or
information in the article you see above.
・ The Brochure is to educate the customer about the subject of the brochure and
encourage.
・ It is weakness of the Brochure that if your business changes your brochures that are
outdated, then money is wasted.
・ The Customer want to take more information for your company, but to make that
interested in the contents.