The document discusses the past, present, and future of social media. It notes that while social media was once exciting, it has become more common and sometimes boring. However, some brands still use it innovatively by being inherently social rather than just focusing on marketing. The future of social media will likely see an omnipresent social web that continues to be driven by innovation from entrepreneurs rather than brands. Social media started as a way for people to connect and should continue focusing on improved communication experiences rather than just product messaging.

1. The Future of Social Media? Tom OllertonAssociate Director@_Skive_@mrtomollerton

4. #whatishetalkingabout?

9. Social media used to be really exciting

11. Social Media had a really aspirational name

12. Web 2.0

13. Our internet of machines had finally started to become an internet of people

14. Everything seemed possible as big brands started to be brought down to their knees

20. What did we do with all this power?

22. Has Social Media become boring?

27. It’s not all bad

29. Ben and Jerry’s

31. Nice!

32. Sexy!

33. Adzookie

37. These ideas are inherently “Social” Vs “Social Media Marketing”

38. Inherently Social

39. Social Media Marketing

40. What’s next in 2012?

43. Who is driving innovation in social media?

44. Not brands…

45. Social Media wouldn’t exist if we’d left it up to brands to invent it.

46. Social Media wouldn’t exist if we’d left it up to brands to invent it. Social was born of innovation and entrepreneurial spirit and it is these two factors that are continuing to drive its growth.

47. For example…

53. Silk Road

54. “Digital is like water it seeps into every crack”@simoncoupe

56. The future will be an omnipresent social web.

58. What’s exciting in the boardroom is not exciting in the bedroom

59. 11 percent of people under 25 think that its ok to interrupt sex to check electronic messages

60. Conclusion

61. Conclusion It’s not all about Facebook

62. Conclusion Inherently Social Vs Social Media Marketing

63. Conclusion Stop communicating products and start making communication products - Gareth Kay

64. @mrtomollerton @_skive_ tom@skive.co.uk