4. Today’s Battle
The industrial revolution started
We had factories with mass productions
And we invented mass communications
That soon became mass advertising
6. Today’s Battle
We have a new revolution!
Let’s call it the ‘digital’ or ‘social’ revolution
This is the era for the open, honest brands
Listening is #1, advertising second best
10. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions
11. Company Profile
Grupo LaComunidad:
LaComunidad community marketing agency
ViralTracker social video metrics company
SocialMedia8 social media marketing agency
ViralBlog viral and social marketing blog
Born in a garage in 2003, part of WPP since 2008
15. Mission
To move brands away from traditional advertising,
towards a model which is more content-driven,
engaged and focused on consumer dialogue
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16. Action
Without great content there is no engagement.
Without engagement there will be: no buzz,
no viral, no social and no community
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17. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions
18. Trends
The center of our creative process
Used to be called:
Consumer
Today we call him: Consumer
Creator
Hater
Lover
Follower
Fan
Blogger
Influencer
eBuyer
Screenager
19. Trends
You
Participation, Crowdsourcing & Lifeblogging
The online culture is the new culture
20. Trends
The handset is the next gateway to
brands, communities and commerce
21. Action
eCommerce is growing across all sectors
36. ALF: Always Listen First
1. ALF: Always Listen First
2. Learn: It’s about them, not you
3. Adapt: Be open to change
4. Share: Break down the walls
37. Test Your DNA
Listening & Dialogues Intensive on
Long Term
with Consumers the Brand’s Side
Strategy is the
Key to Success
Social Program DNA vs. Social Campaign DNA
Creativity is the
Key to Success
Less Intensive on Top-Down Comms &
Short Term
the Brand’s Side Ads towards Consumers
38. Think Beyond Campaigns
Love brands create content and communities that fuel the
mutual beneficial relationships between fans and their brand
SMM Campaign 3
Q4 Promotion
Social Campaigns:
Creativity & Ideas SMM Campaign 2
Theme – Thematic Brand Awareness
Advertising & Flights
Short term: 1-3 months SMM Campaign 1
Short peaks: 0 - 100 - 0 Product Promotion
Social Programs:
Strategy & Insights
Subject or Topic
Relationships & CRM
Long term: 1-3 years
Organic growth: 0 -20 - 40 - 80
Social CRM