Danae Ringelmann: Harnessing the Crowd
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Danae Ringelmann: Harnessing the Crowd
- 1. “Harnessing the Crowd” Danae Ringelmann Co-founder, Indiegogo @gogodanae
- 3. Crowdfunding is not new…
- 4. Crowdfunding is not new… Over $100,000 raised Average contribution: $0.89
- 5. Crowdfunding is… Pooling of funds from the people who are passionate about an idea One dollar at a time Often in return for a… “Perk” or Token of thanks
- 6. What is new… Rise of social Crowdfunding = networking efficient Adoption of + online payments accessible + 24/7/365 fun
- 7. Who… Non-profit Maker Dancer Inventor Religious org Designer Game Developer Entrepreneur Food lover Musician Artist Small Business Community Activist Writer Photographer
- 8. Who… is raising? Causes $48,806 509 Activist: “Pastor Marion” raised funders
- 9. Who… is raising? Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders
- 10. Who… is raising? Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders $48,806 raised 509 Entrepreneurs $158,685 302 funders Inventor: Jean-Marque raised funders
- 11. Who… is funding? Causes Supporters Activist: “Pastor Marion” Artists Film: “Salam Dunk” Fans Causes $48,806 raised 509 Entrepreneurs Inventor: Jean-Marque Customers funders
- 12. Why… Funders Fund? - The 4 “P”s Causes Passion Activist: “Pastor Marion” Pride Artists Causes Film: “Salam Dunk” Participation $48,806 raised 509 Entrepreneurs funders Inventor: Jean-Marque Perks
- 13. How It Works Goal 1. Create a campaign Pitch Perks
- 14. How It Works Update 1. Create a campaign 2. Engage community Share
- 15. How It Works Raise $ 1. Create a campaign 2. Engage community 3. Raise money
- 16. How It Works 1. Create a campaign 2. Engage community Perks 3. Raise money 4. Fulfill perks
- 17. Benefits of crowdfunding $$$
- 18. Benefits of crowdfunding $$$ Marketing Just one Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
- 19. Benefits of crowdfunding Marketing Market validation
- 20. Benefits of crowdfunding Marketing Market validation Spark social conversations
- 21. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback
- 22. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing
- 23. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement
- 24. Benefits of crowdfunding Indiegogo Dashboard Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Jan drove 1300 views which resulted in $3,300
- 25. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
- 26. Not just for the One-Man or Woman projects! NGOs, Matching Foundations, Governments Cause Brands Marketing Banks, VCs Incubation
- 27. Anyone, Anything, Anywhere Emmy’s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26 FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS Impossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69 MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS
- 29. If a Toilet Paper company… New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
- 30. If a Toilet Paper company… can utilize crowdfunding to build awareness, conversation & funds…. New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
- 31. If a Toilet Paper company… can utilize crowdfunding to build awareness, conversation & funds, anyone can. New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
- 32. If a Toilet Paper company… can utilize crowdfunding to build awareness, conversation & funds, anyone can. ARE YOU NEXT? New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
Notas do Editor
- Never been so easy to reach into your community and community’s community…enable them to give together/spread the wordNever been so easy to engage your current supporters AND leverage data to develop long term relationships with new supportersNever been so efficient w/paypal and credit card from all over worldNever been so fun…participate in a time bound goal, engage as stakeholders, have fun perks/prizesWorth noting that CF has proven itself as platform that works…Karen Klein. Over 700k from 80 countriesWhether you understand human nature or not…one thing is for sure…people are giving and this concept is working..
- BabiesNikla Tesla
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
- Tesla goal 850k 1.3 millionWho gives a crap goal 50k raised $66k Raised most in first 24 hrs. Simon Griffiths ceo really clever video in which he pledged to say on the toilet until the 50k raised. Point here is that Crap was a social enterprise planned to give 50% of its profits to building toilets/water sanitation in developing countries. They had won biz plan competitions and spent 2 years perfecting product/logistics, etc. Now they wanted $50k to do their first production run…George Takai- Startrek- Sulu- He actually spent years as a child at two Japanese intern camps in the US. On 1942, President Roosevelt authorized the removal and relocation of all Japanese Americans from the West Coast. Thousands of families, like George Takei's, were forced from their homes and sent, sometimes hundreds of miles away, to live in barricaded camps behind walls of barbed wire. This often "overlooked" injustice forever changed the lives of over 120,000 people. George wanted to raise awareness for this chapter in our history. The campaign itself helped shine a light on this. Goal of his campaign to fund a musical called Allegiance is an epic story of love, war and heroism set during the Japanese American internment. Set out to raise 50k and raised 158k