My presentation for the International Internet Marketing Association Workshop http://www.iimaonline.org/

1. Facebook for Business
How to build
relationships, express
identity, and manage
information in a
social ecology

2. Why Facebook relevant for Business?
“I’m here to build something for the long term. Anything else is a distraction.”
Mark Zuckerberg (Fast Company, May 2007)
Flickr photo courtesy of ekai http://tinyurl.com/4rpa9l

3. 70+ million active users
Growing Community 7+ million are Canadian
more than half outside of college

4. Real World Friendships
•Control
•Ease of Access
•Exclusivity
“What [Facebook] needed to do was construct as accurate a model
as possible of the way the social graph looks in the real world”
~Mark Zuckerberg (Newsweek, Aug 2007)

5. •website that facilitates
Social Media creation and sharing of
content

6. Social Media for Business
Flickr image by Megan Cole

7. What people do on Facebook Facebook Note by Olga Skutina
•Communicate
•Seek Information
•Play with Applications
•Control Content
•Socialise

8. •Building Relationships
Facebook Essentials •Identity Expression
•Shared Information Space

9. Building Relationships
Feel out their level of Facebook friendliness

10. THE TAO OF FRIENDSHIP REQUESTS

11. Cultivate Friendships through Social Interaction

12. Cultivate Friendships through Social Interaction

13. Benefits and Consequences of Photographs and Videos

14. Flickr photo courtesy of kk+ http://tinyurl.com/427j88
Facebook Chat provides IM with Facebook friends

15. •Building Relationships
Facebook Essentials •Identity Expression
•Shared Information Space

16. • Personal/Company Branding
• Privacy
Identity Expression
• De-mystifying Facebook Realities

17. Privacy Profile Visibility

18. Privacy Profile Visibility

19. Privacy:
Search

20. Flickr photo by user dhammza
http://tinyurl.com/2qgo2l
Privacy Tracking footprints

21. Privacy Managing Relationships
Photo courtesy of flickr user Bob.Formal
http://tinyurl.com/3xhan6

22. Privacy Blocking and Limited Profiles

23. •Building Relationships
Facebook Essentials •Identity Expression
•Shared Information Space

24. Sharing Content
through Applications,
Posted Items, Notes,
Status Updates

25. Shared Information Space 3rd party APIs within Newsfeed

26. “1 billion pages views is cool but really what I care about is giving people access to
connect and the information they want as efficiently as possible.”
-- Mark Zuckerberg, March 24, 2007 Andy Kessler Interview http://tinyurl.com/32ql97
Friends produce and consume within shared information space

27. What is the value of this Information Space?

28. Photo courtesy of Flickr User Mrs Magic
http://tinyurl.com/2o8eay
Getting things done through
Productivity moderation not addiction

29. Facebook firefox toolbar for
Productivity developers

30. Productivity Filtering News Feed Stories

31. Productivity Facebook Mobile

32. Productivity Friend Requests

33. Tazzu Networking Ltd. Case Study

34. Tazzu Networking Ltd Business Page

35. Tazzu Networking Ltd WordPress Event

36. Tazzu Networking Ltd News Feed

37. Tazzu Networking Ltd Beyond Facebook
(Blogs, Tweets, Flickr)

38. Flickr photo by user assbach http://tinyurl.com/2uffo5
Help FAQ, Suggestions, and Safety

39. Thank you
Phillip Jeffrey
tyfn@fadetoplay.com
fadetoplay.com