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Content Is King
  Writing for the Internet
Who Is This Guy?




@txhoudini         ericweiss.me
Just Starting
Write what you know (or what you want to
know)
● Your profession/hobbies
● Julia/Julia Project

Niche "markets"
● TechCrunch
● AndroidAndMe
Just Starting
● Realize you (most likely) aren't the world's
  expert.

● Don't worry about staying on subject
    ○ Your site's direction might evolve


●   Don't worry about the design (too much)
    ○ WordPress makes redesign easy
Why Do You Like The Sites You Do?
Why Do You Like The Sites You Do?
Break It Down
  ● Writing Style
  ● Personality
  ● Visual Style / Layout
  ● Humor
  ● Honesty / Integrity
Blogging Is A Conversation
In the beginning it is one sided

Might not always happen on the blog
● Facebook
● Twitter
● Google+ (believe it or not)
● Pingbacks
Curation Can Be Creation
Curation Can Be Creation
Add to the conversation
● Your opinion
● Quotes from elsewhere
● Images

Link back to source
● Pingbacks help you too
● Adds to your credibility
Curation Can Be Creation
Nothing To Do With Arbroath
  arbroath.blogspot.com

J-Walk Blog (defunct)
  j-walkblog.com

Boing Boing
  boingboing.net
Criticism
Be open to it

Your first non-friend feedback is likely to be
negative

Think about it but don't dwell on it

Don't change because of one person
Criticism
"That was a terrible interview…you seriously
asked her about her looks and her opinion on
Tyra Banks?? Why would you think your
readers would give a crap?"

  -first comment on an interview with G4 host
   Morgan Webb
Writing Style




Text             Scientific
Message          Journal
Writing Style




                 {
Text                   Scientific
Message          You   Journal
Writing Style
Proofread

Be consistent

No word counts
Titling Your Post
Resist the temptation for puns (unless you are
really really good at them)

Keywords

Short
Layout
People look before they read

First impression

Clean
TL;DR
Long posts are great

Scrolling down through lots of text is not

Use images, dropquotes

Do not use pagination or slideshows
Content Is King: Writing For The Internet
Content Is King: Writing For The Internet
Content Is King: Writing For The Internet
SEO
The basics can be automatic

%%sitename%%
%%sitedesc%%
%%title%%
%%excerpt%%
%%category%%
%%tag%%
SEO
Using categories and tags

Categories
  Broad topics that you will be covering more
  than once

Tags
  Mentions, keywords, proper nouns
  Do not overdo
SEO
Authorship
Google's Authorship
  Setup your Google+ profile
  plus.google.com/authorship
Practice



ReviewedByEric.com

Less than 10 pageviews a day on average

Reviewing normal everyday things.

Links to Amazon
Tips
● Pomodoro Technique
  ○ pomodorotechnique.com
  ○ 25 min. work / 5 min. rest


● Don't overuse social media buttons

● Don't use social media buttons that have
  counts

● Don't spend more time on your images than
  your writing
Break The Rules
Keeps it interesting

Don't over do it

Set yourself apart from the rest

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Content Is King: Writing For The Internet

  • 1. Content Is King Writing for the Internet
  • 2. Who Is This Guy? @txhoudini ericweiss.me
  • 3. Just Starting Write what you know (or what you want to know) ● Your profession/hobbies ● Julia/Julia Project Niche "markets" ● TechCrunch ● AndroidAndMe
  • 4. Just Starting ● Realize you (most likely) aren't the world's expert. ● Don't worry about staying on subject ○ Your site's direction might evolve ● Don't worry about the design (too much) ○ WordPress makes redesign easy
  • 5. Why Do You Like The Sites You Do?
  • 6. Why Do You Like The Sites You Do? Break It Down ● Writing Style ● Personality ● Visual Style / Layout ● Humor ● Honesty / Integrity
  • 7. Blogging Is A Conversation In the beginning it is one sided Might not always happen on the blog ● Facebook ● Twitter ● Google+ (believe it or not) ● Pingbacks
  • 8. Curation Can Be Creation
  • 9. Curation Can Be Creation Add to the conversation ● Your opinion ● Quotes from elsewhere ● Images Link back to source ● Pingbacks help you too ● Adds to your credibility
  • 10. Curation Can Be Creation Nothing To Do With Arbroath arbroath.blogspot.com J-Walk Blog (defunct) j-walkblog.com Boing Boing boingboing.net
  • 11. Criticism Be open to it Your first non-friend feedback is likely to be negative Think about it but don't dwell on it Don't change because of one person
  • 12. Criticism "That was a terrible interview…you seriously asked her about her looks and her opinion on Tyra Banks?? Why would you think your readers would give a crap?" -first comment on an interview with G4 host Morgan Webb
  • 13. Writing Style Text Scientific Message Journal
  • 14. Writing Style { Text Scientific Message You Journal
  • 16. Titling Your Post Resist the temptation for puns (unless you are really really good at them) Keywords Short
  • 17. Layout People look before they read First impression Clean
  • 18. TL;DR Long posts are great Scrolling down through lots of text is not Use images, dropquotes Do not use pagination or slideshows
  • 22. SEO The basics can be automatic %%sitename%% %%sitedesc%% %%title%% %%excerpt%% %%category%% %%tag%%
  • 23. SEO Using categories and tags Categories Broad topics that you will be covering more than once Tags Mentions, keywords, proper nouns Do not overdo
  • 24. SEO
  • 25. Authorship Google's Authorship Setup your Google+ profile plus.google.com/authorship
  • 26. Practice ReviewedByEric.com Less than 10 pageviews a day on average Reviewing normal everyday things. Links to Amazon
  • 27. Tips ● Pomodoro Technique ○ pomodorotechnique.com ○ 25 min. work / 5 min. rest ● Don't overuse social media buttons ● Don't use social media buttons that have counts ● Don't spend more time on your images than your writing
  • 28. Break The Rules Keeps it interesting Don't over do it Set yourself apart from the rest