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Season 7 Finale
Research



                   is a medical drama focused
on the personal and professional lives of a
team of surgical interns and their supervisors
at Seattle Grace hospital. Throughout the
show you see different parts of each
characters lives, whether its their sex life, or
their life as a doctor at seattle grace
hospital. Created and Executive produced by
Shonda Rhimes Grey’s Anatomy fits into the
genre of medical drama television show.
Past Season
  Review
Declining Average total
 viewers per episode!
TARGET MARKET
Demographics
*Men and Women 18-34
*Heavy Up of Mature women 35-54 because
of mature cast members.
*College Educated
*$30,000 or more income

Psychographics
*Heavy television viewer
*Heavy Internet Usage
*Uses Disposable Income
*Regularly attends events out of the home
Distribution
Dvd
*Seasons 1-6 Currently moving to Season 7




Syndication
*Lifetime Cable Channel


Streaming
*Hulu
*ABC.Go.Com
Setting
Competition
CAST
CREATIVE
ONE SHEET




                                     This One Sheet
                                      would run in:




Enter to win a walk on role at
        Grey’s.ABC.Com
win a walk on role Info at
      Grey’s.ABC.Com
Enter to win a walk
    on role at
  Grey’s.ABC.Com
Enter to win a walk on role at
        Grey’s.ABC.Com
Publicity
Publicity for the season finale would include:
*Bus tour *It Gets Better Videos
*Press Junkets *Alzheimer's foundation events
*CD Signings
*Charity Appearances (also tie into the show)
*Radio interviews and hosting
*Television talk show Interviews
Media

Buy ABC:

*Dancing with the stars

*

*Modern Family

*Private Practice

*Sunday Night shows: Desperate housewives, Brothers and Sisters



Buy ABC Family:

*Pretty Little liars

*Secret life of the American Teenager
Website




*Need More interactive features *Better Layout and things to draw audience back
like : *Fan Fiction, *Map of Seattle Grace, *WebMD health connection
Promotions


*Win passes to       *Fan Art Displayed
Shonda Rhimes Fan    on Season Premier.
Fiction event.
                     *Chance to go
*Win a walk on       behind the scenes.
role for the
season finale.       *Meet McDreamy,
                     McSteamy, or Jesse
*Mystery party.      Williams.
(Based off
Halloween episode)
New Media



*Augmented          *CD/Soundtrack
Reality Map of      Available online
Seattle Grace       only partner with
buildings in your   iTunes.
smart phone.
                    *Fan Fiction Live
*iPad Surgery and   read with Shonda
iPad viewers live   Rhimes partnered
viewers Guide.      with

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Grey's Anatomy Marketing Plan

  • 2. Research is a medical drama focused on the personal and professional lives of a team of surgical interns and their supervisors at Seattle Grace hospital. Throughout the show you see different parts of each characters lives, whether its their sex life, or their life as a doctor at seattle grace hospital. Created and Executive produced by Shonda Rhimes Grey’s Anatomy fits into the genre of medical drama television show.
  • 3. Past Season Review Declining Average total viewers per episode!
  • 4. TARGET MARKET Demographics *Men and Women 18-34 *Heavy Up of Mature women 35-54 because of mature cast members. *College Educated *$30,000 or more income Psychographics *Heavy television viewer *Heavy Internet Usage *Uses Disposable Income *Regularly attends events out of the home
  • 5. Distribution Dvd *Seasons 1-6 Currently moving to Season 7 Syndication *Lifetime Cable Channel Streaming *Hulu *ABC.Go.Com
  • 10. ONE SHEET This One Sheet would run in: Enter to win a walk on role at Grey’s.ABC.Com
  • 11. win a walk on role Info at Grey’s.ABC.Com
  • 12. Enter to win a walk on role at Grey’s.ABC.Com
  • 13. Enter to win a walk on role at Grey’s.ABC.Com
  • 15. Publicity for the season finale would include: *Bus tour *It Gets Better Videos *Press Junkets *Alzheimer's foundation events *CD Signings *Charity Appearances (also tie into the show) *Radio interviews and hosting *Television talk show Interviews
  • 16. Media Buy ABC: *Dancing with the stars * *Modern Family *Private Practice *Sunday Night shows: Desperate housewives, Brothers and Sisters Buy ABC Family: *Pretty Little liars *Secret life of the American Teenager
  • 17. Website *Need More interactive features *Better Layout and things to draw audience back like : *Fan Fiction, *Map of Seattle Grace, *WebMD health connection
  • 18. Promotions *Win passes to *Fan Art Displayed Shonda Rhimes Fan on Season Premier. Fiction event. *Chance to go *Win a walk on behind the scenes. role for the season finale. *Meet McDreamy, McSteamy, or Jesse *Mystery party. Williams. (Based off Halloween episode)
  • 19. New Media *Augmented *CD/Soundtrack Reality Map of Available online Seattle Grace only partner with buildings in your iTunes. smart phone. *Fan Fiction Live *iPad Surgery and read with Shonda iPad viewers live Rhimes partnered viewers Guide. with