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Itellium @ twitter – Strategie, Ziele und ein Interview Danny Giessner, Projektleiter E-Commerce Oliver Kirch, Pressesprecher
25.08.2010   Seite 2 Inhalt Itellium – Wir über uns Unsere Öffentlichkeitsarbeit: Aktivitäten, Kanäle, Ergebnisse  Das Interview: Zahlen, Daten, Fakten, Gründe Das Interview: Die Herausforderungen Das Fazit Fragen?
25.08.2010  Seite 3 Itellium – Wir über uns Die Itellium Services GmbH wurde Ende 2009 von Jens-Uwe Holz und Uwe Brückner gegründet. Wir sind ein sowohl auf mittelständische Unternehmen als auch auf Konzerne ausgerichteter IT-Dienstleister mit über 270 qualifizierten Mitarbeiterinnen und Mitarbeitern.
25.08.2010  Seite 4 Unser Leistungsversprechen Wir machen nur, was wir wirklich können. Unsere End-to-End-Prozesskompetenz liegt in der Beratung und Dienstleistung für die Implementierung sowie den Betrieb von IT-Lösungen, insbesondere in der Warenwirtschaft, Disposition und Logistik. Unsere Kunden stammen deshalb aus dem Handel sowie der Fertigungsindustrie, z.B. dem Automotive-Bereich oder dem Großhandel.
Unser Portfolio 25.08.2010  Seite 5 SAP-ERP FI, CO, SD, MM, BW SAP for Retail Kassen- und Filiallösungen (PCMS VisionBeanstore; SAP ePOS) Mobile Datenerfassung, Category Management Logistik-Lösungen/Supply Chain Management CRM/BI/Data Warehousing/Kartensysteme E-Business, B2B, B2C, Workplace, Portale Technologie-/Systemintegration Wir bieten für jede Anforderung die richtige Lösung. Itellium liefert Ihrem Unternehmen einen sorgfältig zusammengestellten Strauß Dienst-leistungen. Ob Strategie- oder Prozessberatung, Implementierung, Integration, Betrieb  oder Support – unsere Mitarbeiterinnen und Mitarbeiter wissen, welche Elemente sinnvoll zusammengebunden werden müssen, um ideale Lösungen zu ergeben.  25.08.2010  Seite 5
25.08.2010  Seite 6 Unsere innovativen Lösungen Wir liefern richtungsweisende Anwendungen für Ihre Kunden. Mit ItelliPay haben wir zum Beispiel ein einfaches, sicheres, kostengünstiges und Multichannel-fähiges Bezahlverfahren für das Smartphone entwickelt. Ob Filiale oder E-Commerce-Shop: Bargeld und Kreditkarte haben ausgedient. Dicke Brieftaschen sind endlich Vergangenheit.
25.08.2010  Seite 7 Unsere Öffentlichkeitsarbeit ,[object Object]
Entwicklung einer PR- und Marketing-Strategie im Rahmen der Neugründung als inhabergeführter IT-Dienstleister
Ziel: Itellium in seiner neuen Form am „Markt“ bekannt machen;
„Markt“: IT, Handel und Automotive, rein B2B
Zielgruppe: Führungs- und Fachebene
Dazu Nutzung aller möglichen Kanäle: Klassische PR- & Marketingarbeit, aber auch Internet und Web 2.0,[object Object]
PR Print: Message „Neugründung“ und Fachkompetenz darstellen (u.a. Interviews, Fachartikel etc.)
PR Online - Internet/Web 2.0:
Erste Informationsquelle für potentielle Partner und Neukunden,
Aufbau einer „ThoughtLeadership“- oder „Early Adopter“-Wahrnehmung
Aufbau von Netzwerken
Kontaktherstellung zu potentiellen Bewerbern
Information von Mitarbeiterinnen und Mitarbeitern im „Außeneinsatz“

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Interview mit Twitter (@twitellium beim Twittwoch Ruhr 25.08.2010)