1. Tripwire: Meet John Powers
Case Study
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Web: www.twistandshout.co.uk • Email: anyone@twistandshout.co.uk
Blog: tandscomms.blogspot.com/ • Tel: +44 (0)844 335 6715

2. No one can be that good at their job.
Can they?
John is a figment of our imagination, but he personifies many of the
characteristics of an ideal employee. Smart, capable, humble, connected,
vigilant, adaptable, a great communicator, and above all he has a great
sense of humour.
He was created for the software company Tripwire. They needed to
reposition their offerings (after a significant acquisition) and wanted to
showcase the effect their software could have on their customers on both
a corporate and personal level. They wanted to play with the power that
their products can have on a company..
They didn’t lead with a complex description. They wanted to connect
with their customers, to make them feel intelligent, capable and admired.
Swooned over, even.
Shot with our Dallas team (pictured), this demonstrates how comedy can
cut a swathe through the detail and be laser-like in its targeting of a specific
customer group.

3. The Episodes
John manages security at a mid-sized firm. And he does his job VERY well. So well
that rumors run rampant about how he REALLY pulls it off. You can view the three
episodes here as they explore how Tripwire helps him connect, detect and protect.
In each episode, conspiracy theorists in the office hatch a new rumor as to how he
does it.
Why Film?
Talk to your Customers
Social Media has become dominated by film. Short clips sent around the world on
Facebook and Twitter can have a greater impact than a ream of studies. And since
they are so easily shareable, if you make something truly funny then your customers
begin to distribute it for you.
If you would like to talk to us about how we can help you connect with your
customers, give us a shout.
Watch the first episode here

4. © Copyright Twist & Shout Communications 2013
Web: www.twistandshout.co.uk • Email: anyone@twistandshout.co.uk • Blog: tandscomms.blogspot.com/ • Tel: +44 (0)844 335 6715
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