Buzz Marketing Group's THIRTEENTH WAVE of our annual report profiling 20somethings. This month, we took a look at our findings about Millennials over the past year.

1. Buzz on
Year Review
Study 13.0
Th e th ir te e n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p
a nd c o m i n g Mille n n ia ls.

2. Who was
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our buzzSpotter® influencers and represent all of the
“tribes” we have identified, which include:
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3. Internet
privacy
All of our Millennials are getting and
sharing information online. Although
they are very comfortable with the
internet, only 48% of them feel
protected online and surprisingly 60%
of them feel violated when they are
monitored online even when they agree
to the terms and conditions of sites
like Facebook and Twitter.
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4. relationships
Our Millennials made it clear that
although they enjoy being in a
relationship, by no means does it define
who they are. 94% of our Millennials
said they do not feel held back in any
way by their mates. It is important for
them to feel happy and fulfilled as
individuals in order for them to
appreciate the relationships they are in.
It is all about balance for them.
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5. Faith &
religion
96% of our Millennials are exchanging
ideas and opinions, and having
conversations about faith and religion
regardless of their beliefs. They are also
starting to make a distinction between
religion and faith , acknowledging that
you can have a faith without being
religious. They are abandoning
traditions in favor of freedom to
practice or worship as they choose.
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6. politics
We learned that our Millennials are very
active and very interested in politics. 59%
of our Millennials have given either their
time or money to support a political cause.
They are sharing their political views, now
more than ever, online and offline. The
evolution of tech nology and social
networking has created a perfect forum
for political debates and rallies to take
place. This interaction will only grow in the
future as our Millennials become
increasingly more comfortable online.
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7. College
education
97% of our Millennials believe that a
good education is worth the time and
money required these days.
Furthermore, 92% feel that it is
necessary to be successful and stand
out amongst their peers. 90% of them
stated they are making the final call
when choosing a college or university
considering how important it has
become for them and their future.
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8. Employment &
finance
Our Millennials are looking for satisfaction
and respect more than money. 62% of them
would prefer to create their own job or
simply wait for one they want before
accepting a job for which they feel
overqualified. With only 16% of our
Millennials receiving any type of monetary
assistance, this generation is financially
independent. They are smart shoppers and
have also figured out how to save a little bit
during these tough times.
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9. Back-to-
school
Not much has changed about back to
school shopping for our Millennials. 64%
reported that they are willing to spend
the same amount or more compared to
previous years. 58% stated they would
shop without putting a limit on how
many trips they will take, in order to
get exactly what they want or need.
70% also know exactly where they
prefer to go for each item on their lists.
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10. brands
Our Millennials are less interested in
brands and more interested in finding
the best value for their dollar. They are
always looking for the next best thing
or opportunity. 79% of our Millenials
selected Amazon.com as their favorite
retailer simply because of the vast
variety and great prices they offer.
Online shopping has leveled the playing
field and created a buyer’s market for
this generation.
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11. celebrities
Celebrities hold a special place in the
hearts of our Millennials. They are
very influential when it comes to
selling beauty products and clothing,
but they don’t exactly tip the scales
when it comes to more important
purchases like cars. Whether or not
they are influencing their purchases,
88% of our Millennials are still
following their every move in the
tabloids and online.
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12. Presidential
election
With the exception of a handful, nearly all,
95%, of our Millennials intended to vote. This
year our Millennials rejected party affiliations
and opted to identify themselves by their
political views. 67% of our Millennials believed
that Obama was the better man for the job
and 81% expected him to win. With 71% of the
votes, the economy was by far the most
important issue to our Millennials and they
made it clear they wanted to see more results
and more action in the next four years.
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13. Holiday
spending
Our Millennials refused to accept the
idea that a bad economy could spoil
yet another holiday season. This year
89% decided to shop smarter and take
advantage of all of the sales and
promotions available online. Although
they hit the traditional retail outlets,
88% said they also used their laptops
and smart phones to compare prices
and find the best deals online. This
generation always finds a way to come
out on top.
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14. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com