A survey of 446 Millennials found that the economy is the most important problem facing the country according to 71% of respondents. Other key issues included healthcare (9%) and the budget deficit (7%). Most respondents get their news about the election from television (38%) or the internet (52%) and will be influenced most by television (32%) or the internet (36%) in how they vote. Adding Paul Ryan to the ticket does not help and may hurt Mitt Romney's chances of becoming president according to respondents, with 41% saying Ryan hurts Romney's chances.

1. Buzz on
Presidential Election
Study 11.0
Th e e le ve n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p
a nd c o m i n g Mille n n ia ls.

2. Who was
Involved?
9000
This network is used as a resource for
4.12 ethnographies, focus groups, personal
hed 09.2 interviews, immersion
Launc experiences, surveys, and polls.
446 members of
978 atte mpts Overall, this panel is composed of
trend influencers and represent all of
our buzzSpotter® the “tribes” we have identified, which
include: independents, preppies,
network F ie lded o
nline techies and alternatives. buzzSpotters®
participated in this Closed 09.28.12
446
survey.
64% /36%
female male Par tic ipa n ts
buzzmg.com

3. location
NY
13%
Rest
of
USA
IL
30%
11%
The majority of
participants are
from these states.
MA
CA
2%
16%
MI
3%
STATS BY STATE AND PERCENTAGE >>> OH
TX
PA
6%
9%
6%
FL
4%
buzzmg.com

4. AGE
18-­‐22
24%
23-­‐26
26%
The respondents
ranged in age from
18 – 35 years old. 27-­‐30
29%
31-­‐35
21%
buzzmg.com

5. ethnicity American
Indian
2%
Asian
American
Hispanic
9%
9%
Black
15%
White
65%
buzzmg.com

6. Relationship
status
Divorced
3%
Single
34%
Married
37%
In
a
relaRonship
DaRng
19%
7%
buzzmg.com

7. Education
Ph.D
Masters
Degree
4%
10%
High
school
diploma
22%
Associates
Degree
15%
Bachelors
Degree
49%
buzzmg.com

8. lle n nials are wo r king .
employment 54% o f our Mi
-time and o n
ly 8% are u ne mplo y
ed
full
Student
Unemployed
worker
8%
5%
Self-­‐employed
A
student
7%
10%
Working
part-­‐Rme
16%
Working
full-­‐
Rme
54%
buzzmg.com

9. Household
tude n ts fall b
e twee n income
5 1% o f our s h o ld
th e na tio nal ave rage h ouse
33,000 and $
82,000
in c o me o f $
51%
26%
1%
4%
16%
1%
1%
Less
than
$8,000
-­‐
$33,000-­‐
$82,000
-­‐
$170,000
-­‐
More
than
I
don't
$8,000
$33,000
$82,000
$170,000
$370,000
$370,000
want
to
specify
buzzmg.com

10. Party
Affiliation
Tea
Party
1%
Republican
Independent
22%
30%
Democrat
47%
buzzmg.com

11. Political
views
Very
Very
liberal
conservaRve
10%
3%
ConservaRve
14%
Liberal
28%
Moderate
45%
buzzmg.com

12. Are you
currently active
in a political
group?
Yes
26%
No
74%
buzzmg.com

13. If so, how
often?
4-­‐5
days
3%
Everyday
2%
2-­‐3
days
13%
1
day
9%
A
few
hours
Only
when
I
11%
have
Rme
62%
buzzmg.com

14. Will you vote in
the 2012
presidential
election?
No
5%
Yes
95%
buzzmg.com

15. If not, why?
The
process
is
very
confusing
0%
The
lines
are
too
long
0%
I
will
be
out
of
town
3%
I
don't
like
the
candidates
11%
I
am
not
legally
authorized
to
vote
0%
I
can't
physically
get
to
the
polls
to
vote
0%
I
am
not
interested
in
voRng
or
poliRcs
17%
I
am
too
busy
with
work
or
school
0%
I
don't
feel
that
my
vote
will
count
69%
buzzmg.com

16. Do you think obama
is in favor of
entrepreneurship
in the u.s.?
No
32%
Yes
68%
buzzmg.com

17. Do you think
programs like social
security and
medicare will be
available when you
Not
Sure
retire?
7%
Yes
30%
No
63%
buzzmg.com

18. Presidential Presidential
Report card Report card
April 2012 September 2012
How would you rate How would you rate
Report Card PRESIDENT OBAMA’S
Report Card PRESIDENT OBAMA’S
performance? performance?
11% 9%
A A
B 37% B 36%
C 28% C 29%
D 14% D 15%
F 10% F 10%
buzzmg.com

19. What is the most
important
problem facing
our country?
Social
Programs
(I.e.
Social
Security,
Medicare)
1%
Marijuna
LegalizaRon
1%
Foreign
Policy
2%
Budget
Deficit
7%
Energy
2%
EducaRon
5%
Illegal
ImmigraRon
2%
Health
Care
9%
71%
Economy
buzzmg.com

20. Where have you
been getting most
of your news
about the
election?
Television newspapers Friends & family
38% 3% 2%
internet radio
52% 4%
buzzmg.com

21. Which of the
following
influences your
vote the most?
Television newspapers Friends & family
32% 6% 22%
internet radio
36% 4%
buzzmg.com

22. Do you feel
comfortable
discussing your
political beliefs?
No,
its
private
3%
Yes
97%
buzzmg.com

23. How many of your
friends share things
about politics on
social networking
sites?

Friends & family internet
None
of
All
of
them
Some
of
them
10%
them
2%
27%
Most
of
them
Half
of
them
39%
22%
buzzmg.com

24. Did you watch Did you watch
the democratic the republican
national national
convention? convention?
Television
No
No
Yes
19%
Yes
24%
33%
45%
Some
of
it
Some
of
it
36%
43%
buzzmg.com

25. Who is better at
communicating
their messages?
Romney
23%
Obama
77%
buzzmg.com

26. How does paul ryan
affect romney’s
chance of becoming
president?
Helps
Doesn't
have
an
28%
affect
31%
Hurts
41%
buzzmg.com

27. Whose
responsibility is it
to resolve the
problems in the
middle east?
United
NaRons
33%
The
countries
involved
in
the
conflict
54%
European
Union
United
1%
States
Arab
League
6%
6%
buzzmg.com

28. Who do you think Who do you think
SHOULD win the WILL win the
2012 presidential 2012 presidential
election? election?
Romney
Romney
16%
33%
Obama
Obama
67%
84%
buzzmg.com

29. It s all about the economy. 71%
Key of our Millennials think that the
economy is still the biggest
Findings problem facing our country and
no other issue comes close to it.
Health care (9%) and the budget
deficit (7%) are also important to
our respondents, but far less than
the economy.
90% of our Millennials are getting
their news about the election from
Paul Ryan does not help tv or internet sources, however 22%
Romney s chances of becoming said that their friends and family
president, in fact, he hurts will have the most influence over how
them. 41% said that Ryan hurts they vote. 68% will be influenced by
Romney s chances while either tv or internet sources, and
another 31% said he doesn t only 10% said that newspapers and
have any affect at all. Only radio would have an influence over
28% view Ryan as a positive how they vote.
addition to the ballot.
buzzmg.com

30. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com