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The
                  Buzz on Moms
                 Report
                       Celebrities
                           8.0
Our annual report reveals the truth about Moms: they are connected,
              inspiring, innovative, and philanthropic.
Who was
                                      Involved?


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                  Buzz Marketing Group
                  1515 Market St.
                  Suite 1810
                  Philadelphia, PA 19102
                  215.399.5679
                  www.buzzmg.com

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Moms 8.0: Celebrities

  • 1. The Buzz on Moms Report Celebrities 8.0 Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  • 2. Who was Involved? 7000 253* - ./ *01234 +",(& These panelists . 729 members from our buzzSpotter® network 56781*" $$.9'$)* participated in this survey about Moms to learn how : %. ;/./*< ( ;%(.* Panelists they re raising the Millennial Generation. =;<)./*012>5253* 100% female 729 !"# $%& %'" ( $) * buzzmg.com
  • 3. location !"# $%&# 6789#:;#<=+# >%&# The majority of '(# participants are $)&# from these states. 4+# )&# 4'# *+# 5&# %&# 23# /&# 01# .+# STATS BY STATE AND PERCENTAGE >>> -&# /&# ,(# -&# buzzmg.com
  • 4. AGE >$A>?# $@&# >%A)/# >/&# )5A-># >>&# The respondents ranged in age from -)A-?# $%&# 21 – 55 years old. -%A@@# $?&# buzzmg.com
  • 5. +K7LDHGJ#'JNDGJ#29C7L# $&# $&# ethnicity +8DGJ#+K7LDHGJ# 3D8MGJDH# @&# %&# EFGHI# $?&# BCD97# //&# buzzmg.com
  • 6. Relationship status PDR:LH7N# 5&# =DJOF7# $5&# PGQJO# -&# 'J#G#L7FGQ:J8CDM# $/&# 4GLLD7N# @/&# buzzmg.com
  • 7. Education 4G897L8# P7OL77# $>&# 3DOC#8HC::F# NDMF:KG# >@&# EGHC7F:L8#P7OL77# +88:HDG978#P7OL77# --&# $%&# buzzmg.com
  • 8. ll- re wo r king fu employment 5 3% o f our Mo ms a 16% are wo r ki ng th e r time and ano par t-time . +#89TN7J9# )&# 29C7L# =7F;A7KMF:S7N# ?&# <J7KMF:S7N# ?&# $>&# B:LIDJO#MGL9A QK7# $/&# B:LIDJO#;TFFAQK7# @)&# buzzmg.com
  • 9. Household stude n ts fall be twee n income 47% o f our h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ -5&# )>&# $$&# $&# /&# )&# (788#9CGJ# U?VWWW#A# U))VWWWA# U?>VWWW#A# U$5WVWWW#A# 4:L7#9CGJ# U?VWWW# U))VWWW# U?>VWWW# U$5WVWWW# U)5WVWWW# U)5WVWWW# buzzmg.com
  • 10. Actor / Actress P7JY7F#BG8CDJO9:J# >$&# X:CJJS#P7MM# >W&# BDFF#=KD9C# $-&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 11. Athlete 4DHCG7F#X:LNGJ# >%&# 4DHCG7F#.C7FM8# >@&# PGRDN#E7HICGK# >@&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 12. Music artist or group +N7F7# ))&# E7S:JH7# >W&# ZG9S#.7LLS# $?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 13. Celebrity entrepreneur 2MLGC#BDJ;L7S# --&# =GJNLG#ETFF:HI# >)&# 0C7#ZGLNG8CDGJ8# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 14. Politician or royal EGLGHI#2[GKG# @>&# 3DFFGLS#*FDJ9:J# --&# EDFF#*FDJ9:J# -W&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 15. model 37DND#ZFTK# -)&# *DJNS#*LG;:LN# -$&# 0SLG#EGJI8# -W&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 16. Television personality 2MLGC#BDJ;L7S# --&# PGRDN#(7]7LKGJ# >W&# EGL[GLG#BGF97L8# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 17. Writer or author =97MC7J#ZDJO# ))&# XZ#6:FDJO# >?&# !DHC:FG8#=MGLI8# >$&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 18. designer ^7LG#BGJO# )%&# 6GFMC#(GTL7J# ))&# *GFRDJ#ZF7DJ# >?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 19. celebrity X:CJJS#P7MM# $?&# BDFF#=KD9C# $@&# P7JY7F#BG8CDJO9:J# $-&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 20. Where do you get their news first? 2JFDJ7# -?&# 0^# >/&# .LDJ9# %&# ,LD7JN8#_#,GKDFS# %&# 6GND:# ?&# buzzmg.com
  • 21. Do blogs & Mags influence your opinion of celebs? !:9#G9#GFF# +[8:FT97FS# >$&# >@&# =FDOC9FS# @-&# buzzmg.com
  • 22. Which of the of following do you read? .`2.(`# 5W&# <=#B77IFS# @/&# *:8K:M:FD9GJ# -@&# 'J#0:THC# -$&# 2Za# )-&# ^:OT7# ))&# 4GLD7#*FGDL7# )W&# =9GL# >?&# (D;7#_#=9SF7# >/&# `((`# >/&# !:J7#:;#9C7#+[:R7# $$&# buzzmg.com
  • 23. How influential are celebs when you buy beauty supplies? `b9L7K7FS# <JDJcT7JQGF## 'JcT7JQGF# $@&# $@&# =FDOC9FS# 'JcT7JQGF## $-&# ^7LS#'JcT7JQGF# )W&# =:K7CG9# 'JcT7JQGF# >/&# buzzmg.com
  • 24. How influential are celebs when you buy a car? `b9L7K7FS# 'JcT7JQGF# /&# ^7LS#'JcT7JQGF# %&# <JDJcT7JQGF## =:K7CG9# -?&# 'JcT7JQGF# >$&# =FDOC9FS# 'JcT7JQGF## $/&# buzzmg.com
  • 25. How influential are celebs when you buy technology? `b9L7K7FS# 'JcT7JQGF# 5&# ^7LS#'JcT7JQGF# $/&# <JDJcT7JQGF## )/&# =:K7CG9# =FDOC9FS# 'JcT7JQGF# 'JcT7JQGF## >-&# $5&# buzzmg.com
  • 26. How influential are celebs when you buy food? `b9L7K7FS# 'JcT7JQGF# $W&# <JDJcT7JQGF## )W&# ^7LS#'JcT7JQGF# $%&# =FDOC9FS# 'JcT7JQGF## =:K7CG9# $@&# 'JcT7JQGF# >/&# buzzmg.com
  • 27. How influential are celebs when you buy clothing & Shoes? <JDJcT7JQGF## $)&# `b9L7K7FS# =FDOC9FS#'JcT7JQGF## 'JcT7JQGF# %&# >5&# =:K7CG9# 'JcT7JQGF# >>&# ^7LS#'JcT7JQGF# >%&# buzzmg.com
  • 28. How influential are celebs when you donate to charity? `b9L7K7FS# 'JcT7JQGF# $)&# <JDJcT7JQGF## >@&# ^7LS#'JcT7JQGF# >)&# =FDOC9FS# 'JcT7JQGF## $)&# =:K7CG9# 'JcT7JQGF# >/&# buzzmg.com
  • 29. =< ( $"& $*?)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com