Mom Study 2013: Media Consumption
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BuzzMG talked to Moms across the nation to gain some insight into their media consumption habits and preferences.
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Mom Study 2013: Media Consumption
- 1. Mom Study 2013 Media Consumption 03.15.13
- 2. Mom Study 2013: Media Consumption Who was Involved? Composed based on data from 01.01.2013 – 03.08.2013 943 Participants The “Mom Study 2013” is based on 7,000 Panelists qualitative and quantitative research and 100% Female was conducted with more than 900 momSpotters® throughout the United States during the months of January, February, and March of 2013.This report is Survey fielded online available for download at www.buzzmg.com/reports. Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%
- 3. Mom Study 2013: Media Consumption Location TX CA 4% 10% Rest of the USA 27% NY 12% FL NJ 4% 5% IL NC 12% 4% GA PA MI 6% 7% 5% OH
- 4. Mom Study 2013: Media Consumption Community Rural 12% City 35% Suburbs 53%
- 5. Mom Study 2013: Media Consumption Ethnicity Hispanic Mixed 2% African 10% American 14% Asian American 4% Caucasian 70%
- 6. Mom Study 2013: Media Consumption Marital Status Divorced DaSng 9% 1% In a Single 9% relaSonship 12% Married 69%
- 7. Mom Study 2013: Media Consumption Masters Education Doctorate Degree 1% 12% High school Diploma 31% Bachelors Degree 36% Associates Degree 20%
- 8. Mom Study 2013: Media Consumption Employment 50% 24% 16% 4% 4% 2% employed employed unemployed employed employed a fullSme full-‐Sme part-‐Sme part-‐Sme full-‐Sme homemaker from home from home
- 9. Mom Study 2013: Media Consumption Household Income 45% 30% 15% 5% 1% 1% 3% Less than $8,000 -‐ $33,000-‐ $82,000 -‐ $170,000 -‐ More than I don't $8,000 $33,000 $82,000 $170,000 $370,000 $370,000 want to specify
- 10. Mom Study 2013: Media Consumption Number of Children 37% 25% 22% 9% 3% 3% One Two Three Four Five Six
- 11. Mom Study 2013: Media Consumption Age of Children 54% 57% 43% 23% 21% 11% Infant: 0-‐12 Toddler: 1-‐2 Child: 3-‐7 Tween:8-‐12 Teen:13-‐19 Young Months yrs Adults: 20-‐30
- 12. Mom Study 2013: Media Consumption Children’s Residence 90% 4% 2% 4% With me full Sme With me the With me part of Outside of my majority of the the Sme home, Sme independently
- 13. Mom Study 2013: Media Consumption Which online communities do our Moms frequent?
- 14. Mom Study 2013: Media Consumption Do our Moms blog? 83% 17% Yes No
- 15. Mom Study 2013: Media Consumption Where do they publish their content? 67% 32% 18% 6% Facebook/Facebook Youtube Tumblr Twiaer Notes
- 16. Mom Study 2013: Media Consumption How often do they use Facebook? 64% 18% 8% 5% 5% MulSple Smes a Daily A few Smes a A few Smes a Never day week month
- 17. Mom Study 2013: Media Consumption Are they seeking out their favorite brands on Facebook? 72% 28% Yes No
- 18. Mom Study 2013: Media Consumption How often do they watch television? Weekly Monthly 7% 2% Daily 91%
- 19. Mom Study 2013: Media Consumption How often do they watch movies? Never 4% Daily 22% Monthly 28% Weekly 46%
- 20. Mom Study 2013: Media Consumption How often do they use the Internet? Weekly Monthly 2% 1% Daily 97%
- 21. Mom Study 2013: Media Consumption How often do they read magazines? Never 5% Monthly Daily 18% 32% Weekly 45%
- 22. Mom Study 2013: Media Consumption How often do they read books? Never 4% Monthly 17% Daily 44% Weekly 35%
- 23. Mom Study 2013: Media Consumption How often do they read newspapers? Never Monthly 11% 9% Daily 42% Weekly 38%
- 24. Mom Study 2013: Media Consumption Media in order of importance to our Moms: #1 Internet #2 Television #3 Magazines #4 Books #5 Movies #6 Newspapers
- 25. Mom Study 2013: Media Consumption How do they usually read books? Mobile Device 25% Online 10% Print 65%
- 26. Mom Study 2013: Media Consumption How do they usually read magazines? Mobile Device 9% Online 18% Print 73%
- 27. Mom Study 2013: Media Consumption How do they usually read newspapers? Mobile Device 10% Online Print 36% 54%
- 28. Mom Study 2013: Media Consumption How do they usually watch television? Mobile Computer Device 7% 7% TradiSonal Screen 86%
- 29. Mom Study 2013: Media Consumption How do they usually watch movies? Mobile Device 8% Computer 14% TradiSonal Screen 78%
- 30. Mom Study 2013: Media Consumption Are they watching user- generated content and shopping hauls or how-to videos? 53% 70% User-Generated Shopping Hauls Content & How-To Videos 30% 47% Yes No Yes No
- 31. Mom Study 2013: Media Consumption Do these videos influence their purchasing decision? No 41% Yes 59%
- 32. Mom Study 2013: Media Consumption Would they be more likely to purchase something if they saw it in one of these videos? No 34% Yes 66%
- 33. Mom Study 2013: Media Consumption Key Findings Though technology is becoming an increasingly Today’s Moms are present on a variety of influential part of life, the majority of moms still online communities and are actively read print versions of books (65%), magazines participating in those communities, as 82% of (73%), newspapers (54%), and watch television survey respondents use Facebook daily, and on a traditional screen (86%). 17% take time to blog and publish their content on different social media sites. Our moms are interacting with their preferred brands as 72% of survey respondents actively seek out their favorite brands on social media sites, such as Facebook.
- 34. Contact Us Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com