1. Buzz on
Celebrities
Study 10.0
Th e te n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd
c o m i n g Mille n n ia ls.

2. Who was
Involved?
9000
This network is used as a resource for
* ethnographies, focus groups, personal
1234253
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+",(&
466 members of experiences, surveys, and polls.
56781*" $$.9'$)* Overall, this panel is composed of
our buzzSpotter® trend influencers, and represent all of
the “tribes” we have identified, which
network : %. ;/./*<
(;%(.*
include: independents, preppies,
techies and alternatives. buzzSpotters®
participated in this =;<)./*012>5253*
survey.
65% /35%
female male
466 !"# $%& %'" ( $) *
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3. location
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participants are
from these states. 4+#
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STATS BY STATE AND PERCENTAGE >>> 23# /+# -(#
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4. AGE
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The respondents
ranged in age from =)@=.# =%&#
14 – 34 years old.
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5. ethnicity 28D6M#
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6. Relationship
status
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7. Education
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8. o r king
ille n nials are w
employment 52% o f our M are u ne mplo y
ed.
ly 8%
full-time and o n
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9. Household
stude n ts fall
be twee n income
45% o f our h o ld
th e na tio nal ave rage h ouse
82,000
in c o me o f $33,000 and $
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W?XAAA# W))XAAA# W?=XAAA# W$%AXAAA# W)%AXAAA# W)%AXAAA# 89#7N6IE:U# buzzmg.com

10. Actor /
Actress
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* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com

11. Athlete
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4EIDH6G#/D6GN7# =)&#
* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com

12. Music
artist or
group
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* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com

13. Celebrity
entrepreneur
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* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com

14. Politician
or royal
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15. model
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* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com

16. Television
personality
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17. Writer or
author
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18. designer
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19. celebrity
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20. Where do you
get your news
first ?
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21. Do blogs & Mags
influence your
opinion of
celebs?
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22. Which of the
following do
you read?
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23. How influential
are celebs when
you buy beauty
supplies?
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24. How influential
are celebs when
you buy a car?
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25. How influential
are celebs when
you buy
technology?
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26. How influential
are celebs when
you buy food?
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27. How influential
are celebs when
you buy clothing &
Shoes?
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28. How influential
are celebs when
you donate to
charity?
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29. When asked if blogs and
Key magazines influence their
opinion of celebrities, 55%
Findings admitted they were sligh tly
influenced and 32% said they
were absolutely influenced by
them showing the power they
hold with this generation.
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64% of our Millennials get their "(/*&;<$-.)6*"(/*9,&-*;.))*
news online first. However, 88% %(B;,.($%";*B<#*<$-.#*'#</,&$)*
of them are still reading ),&-*")*&"#)6*B<</6*"(/*
magazines like People and $.&- (<;<E%.)2*F-.*'<C.#*<B*"*
US Weekly every month as &.;.?#%$A*%)*%(*$-.%#*%9"E.*"(/*
it becomes easier to find more %$*)..9)*$<*?.*$-.*"#."*%(*C-%&-*
and more content readily $-.A*"#.*9<)$*%(B;,.($%";2***
available on and offline. *
buzzmg.com

30. =< ( $"& $*G)!*
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com