Buzz Marketing Group's NINTH WAVE of our annual report profiling 20somethings. This month, we discuss Millennials and Brands.

1. Buzz on Brands
Study 9.0
Th e n i n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd
c o m i n g Mille n n ia ls.

2. Who was
Involved?
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This network is used as a resource for
* ethnographies, focus groups, personal
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our buzzSpotter® trend influencers, and represent all of
the “tribes” we have identified, which
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include: independents, preppies,
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3. location
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4. AGE
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6. Relationship
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7. Education
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8. lle n nials are wo r king .
employment 45% o f our Mi are u ne mplo y
ed
ly 7%
full-time and o n
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9. Household
stude n ts fall
be twee n income
45% o f our h o ld
th e na tio nal ave rage h ouse
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in c o me o f $33,000 and $
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10. Soft Drinks
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11. jeans
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12. eyewear
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13. cosmetics
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14. snacks
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15. candy
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16. electronics
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17. fragrance
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18. Fast food
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19. automobiles
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20. airlines
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21. hotels
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22. media
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23. Wireless
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24. apparel
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25. Department
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26. Retail
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27. Online
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28. Favorite My favorite brand is
Apple because of the
brand 2012 freedom, communication
and entertainment that it
has afforded me in the last
few years.
Apple has literally changed my
life! I don't know how I ever
My favorite brand is stayed organized and connected
Apple. Because of the before getting my iPhone and
invention of the iPhone, iPad. They are always on the
cutting edge and leading the way
iPad, iPod and Apple in tech nology. They are
computers, we have changed completely innovative and worth
the way we use electronics every penny that you pay for
their products. *
in our daily life. *
buzzmg.com

29. >= ( $"& $*?)!*
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com