1. Check your track on www.twentyfeet.com
Social Media Monitoring and tracking of your own web accounts.
Egotracking – Check your track with TwentyFeet

2. Agenda
Social Media Monitoring with TwentyFeet © 2010, TwentyFeet GmbH / Page 2
1. Common problems with Social Media Monitoring and web analytics
2. Egotracking to a rescue
3. What is egotracking? What is different?
4. What are the benefits?

3. Social Media Monitoring with TwentyFeet © 2010, TwentyFeet GmbH / Page 3
Common problem 1: What is the ROI of social media?
They want to justify, that engaging in social media is worthwhile for their
company.
Especially brands, that do not have an exact match that is already successful
on twitter, facebook and YouTube have trouble working out their investment
strategy in social media.
Most people struggle in the search of KPI's.

4. Social Media Monitoring with TwentyFeet © 2010, TwentyFeet GmbH / Page 4
Common problem 2: Numbers don't mean a thing.
Most people have loads of statistics at hand, but don't
know how to use them:
Especially brands, that do not have an exact match that
is already successful on twitter, facebook and YouTube
have trouble working out their investment strategy in
social media.
When is looking at my stats worth my time?

5. Social Media Monitoring with TwentyFeet © 2010, TwentyFeet GmbH / Page 5
Common problem 3: What is the cause of success?
Why did my facebook fans grow? What can I do to repeat that.
Getting the details of a simple change in metrics can require quite some work.
What is the reason for web success?
How do you interpret your metrics?

6. Worst of all:
A lot of marketers don't even
check their track at all.

7. Social Media Monitoring with TwentyFeet © 2010, TwentyFeet GmbH / Page 7
TwentyFeet – Check your track

8. Social Media Monitoring with TwentyFeet © 2010, TwentyFeet GmbH / Page 8
What are the benefits of TwentyFeet?
Preselected KPIs that are most important.
Lean back: We nudge you, when your attention is needed.
Learn about and from your web successes and failures.
TwentyFeet is so easy and comfortable that you will actually use it.
It takes only a few minutes to set up.
It's very affordable: from $2.49 per account and year.

9. See for yourself at:
http://www.twentyfeet.com
Watch a video at:
http://j.mp/20ftvideo

10. See for yourself at:
http://www.twentyfeet.com
Watch a video at:
http://j.mp/20ftvideo